Product Code: ETC4379246 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand IPTV market focuses on Internet Protocol Television (IPTV) services, delivering TV content over the internet. As consumers shift towards online streaming, this market is crucial for telecom operators and service providers to offer a diverse range of content to subscribers.
The Thailand Internet Protocol Television (IPTV) market is witnessing significant growth, driven by the increasing demand for on-demand content and personalized viewing experiences. IPTV services offer a wide range of channels, interactive features, and on-demand content, catering to evolving consumer preferences. The market growth is fueled by the expansion of high-speed internet connectivity and the transition from traditional cable and satellite TV to IPTV platforms. As Thailand media and entertainment landscape undergoes digital transformation, the IPTV market is poised to be a key player in shaping the future of content delivery.
Challenges in the Thailand IPTV market revolve around content licensing and distribution. Securing the rights to desirable content and navigating complex licensing agreements can be a cumbersome process. Additionally, the threat of piracy and unauthorized content distribution poses a significant challenge to IPTV providers. Striking a balance between offering attractive content and protecting intellectual property rights remains a persistent challenge in the IPTV market.
The IPTV (Internet Protocol Television) market in Thailand experienced notable growth during the COVID-19 pandemic, marked by increased demand for home entertainment and streaming services. With more consumers spending time indoors, the market saw a surge in IPTV subscriptions, offering a diverse range of content over broadband networks. The industry responded by enhancing IPTV platforms with features such as on-demand content, interactive services, and personalized recommendations. As the preferences for digital entertainment evolve, the IPTV market in Thailand remains a key player in delivering immersive and on-demand video experiences.
Major players in the Thailand IPTV Market include telecom operators, IPTV service providers, and content delivery companies. Companies like True Corporation, AIS Play, and TOT IPTV contribute to the growth of IPTV services, offering a wide range of content through internet protocol-based television. The market is shaped by the increasing demand for on-demand streaming, interactive features, and personalized content experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand IPTV Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand IPTV Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand IPTV Market - Industry Life Cycle |
3.4 Thailand IPTV Market - Porter's Five Forces |
3.5 Thailand IPTV Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Thailand IPTV Market Revenues & Volume Share, By Transmission Type, 2021 & 2031F |
3.7 Thailand IPTV Market Revenues & Volume Share, By Streaming Type, 2021 & 2031F |
3.8 Thailand IPTV Market Revenues & Volume Share, By Subscription Type, 2021 & 2031F |
3.9 Thailand IPTV Market Revenues & Volume Share, By Device Type, 2021 & 2031F |
3.10 Thailand IPTV Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.11 Thailand IPTV Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Thailand IPTV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access to high-speed internet services in Thailand |
4.2.2 Growing demand for personalized and on-demand content consumption |
4.2.3 Rising adoption of smart TVs and other connected devices in households |
4.3 Market Restraints |
4.3.1 Regulatory challenges and restrictions on content distribution and licensing agreements |
4.3.2 Competition from traditional cable and satellite TV providers |
4.3.3 Infrastructure limitations in certain regions impacting the quality of IPTV services |
5 Thailand IPTV Market Trends |
6 Thailand IPTV Market, By Types |
6.1 Thailand IPTV Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand IPTV Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Thailand IPTV Market Revenues & Volume, By Hardware (Router, Set-top Box, Receiver, Encoder), 2021-2031F |
6.1.4 Thailand IPTV Market Revenues & Volume, By Services (In-house services, Managed services), 2021-2031F |
6.1.5 Thailand IPTV Market Revenues & Volume, By Software, 2021-2031F |
6.2 Thailand IPTV Market, By Transmission Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand IPTV Market Revenues & Volume, By Wired, 2021-2031F |
6.2.3 Thailand IPTV Market Revenues & Volume, By Wireless, 2021-2031F |
6.3 Thailand IPTV Market, By Streaming Type |
6.3.1 Overview and Analysis |
6.3.2 Thailand IPTV Market Revenues & Volume, By Non-Video Television, 2021-2031F |
6.3.3 Thailand IPTV Market Revenues & Volume, By Video Television, 2021-2031F |
6.4 Thailand IPTV Market, By Subscription Type |
6.4.1 Overview and Analysis |
6.4.2 Thailand IPTV Market Revenues & Volume, By Subscription-based IPTV, 2021-2031F |
6.4.3 Thailand IPTV Market Revenues & Volume, By Subscription free IPTV, 2021-2031F |
6.5 Thailand IPTV Market, By Device Type |
6.5.1 Overview and Analysis |
6.5.2 Thailand IPTV Market Revenues & Volume, By Smartphones and tablets, 2021-2031F |
6.5.3 Thailand IPTV Market Revenues & Volume, By Smart TVs, 2021-2031F |
6.5.4 Thailand IPTV Market Revenues & Volume, By Desktops and laptops, 2021-2031F |
6.6 Thailand IPTV Market, By Application |
6.6.1 Overview and Analysis |
6.6.2 Thailand IPTV Market Revenues & Volume, By Linear Television, 2021-2031F |
6.6.3 Thailand IPTV Market Revenues & Volume, By Non-linear Television, 2021-2031F |
6.7 Thailand IPTV Market, By End User |
6.7.1 Overview and Analysis |
6.7.2 Thailand IPTV Market Revenues & Volume, By SMEs, 2021-2031F |
6.7.3 Thailand IPTV Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.7.4 Thailand IPTV Market Revenues & Volume, By , 2021-2031F |
6.8 Thailand IPTV Market, By Vertical |
6.8.1 Overview and Analysis |
6.8.2 Thailand IPTV Market Revenues & Volume, By Advertising and marketing, 2021-2031F |
6.8.3 Thailand IPTV Market Revenues & Volume, By Media and entertainment, 2021-2031F |
6.8.4 Thailand IPTV Market Revenues & Volume, By Online stores, 2021-2031F |
6.8.5 Thailand IPTV Market Revenues & Volume, By Online stores, 2021-2031F |
6.8.6 Thailand IPTV Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.8.7 Thailand IPTV Market Revenues & Volume, By Healthcare and medical, 2021-2031F |
7 Thailand IPTV Market Import-Export Trade Statistics |
7.1 Thailand IPTV Market Export to Major Countries |
7.2 Thailand IPTV Market Imports from Major Countries |
8 Thailand IPTV Market Key Performance Indicators |
8.1 Average monthly data consumption per IPTV subscriber |
8.2 Percentage of households with access to high-speed internet adopting IPTV services |
8.3 Average time spent per day on IPTV platforms per user |
9 Thailand IPTV Market - Opportunity Assessment |
9.1 Thailand IPTV Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Thailand IPTV Market Opportunity Assessment, By Transmission Type, 2021 & 2031F |
9.3 Thailand IPTV Market Opportunity Assessment, By Streaming Type, 2021 & 2031F |
9.4 Thailand IPTV Market Opportunity Assessment, By Subscription Type, 2021 & 2031F |
9.5 Thailand IPTV Market Opportunity Assessment, By Device Type, 2021 & 2031F |
9.6 Thailand IPTV Market Opportunity Assessment, By Application, 2021 & 2031F |
9.7 Thailand IPTV Market Opportunity Assessment, By End User, 2021 & 2031F |
9.7 Thailand IPTV Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Thailand IPTV Market - Competitive Landscape |
10.1 Thailand IPTV Market Revenue Share, By Companies, 2024 |
10.2 Thailand IPTV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |