| Product Code: ETC187357 | Publication Date: May 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Thailand import trend for the kefir market experienced significant growth from 2023 to 2024, with a remarkable growth rate of 44150.0%. The compound annual growth rate (CAGR) for the period 2020-2024 stood at an impressive 2328.99%. This surge in imports could be attributed to a notable shift in consumer preferences towards health and wellness products, driving demand for kefir in the market.
The Thailand kefir market was valued at US$ 5.4 million in 2025 and is projected to reach US$ 6.8 million, growing at a CAGR of 3.2%. The growth of the kefir market is mainly driven by increasing health consciousness among consumers, awareness regarding probiotic benefits, rising demand for organic products and rising consumption of fermented food & beverage products in the country. In addition, increased availability of various flavors and convenient packaging formats are also boosting the sales of kefir in Thailand.
The Thailand kefir market has expanded as consumers seek probiotic-rich dairy products for gut health. Kefir, known for its probiotic content, has gained popularity as a functional food. The increasing awareness of the link between gut health and overall well-being has driven the adoption of kefir in the dairy market.
In the Thailand kefir, buttermilk, and whipping cream markets, the challenges involve introducing and promoting dairy products beyond traditional dairy consumption. Addressing lactose intolerance concerns, educating consumers about the benefits of dairy derivatives, and establishing a demand for these products in various culinary contexts are significant challenges.
Probiotic-rich kefir has been gaining traction as a functional beverage. Entrepreneurs can seize the opportunity by introducing innovative kefir products that cater to digestive health and wellness trends.
The pandemic prompted shifts in consumer behavior, with a growing interest in health and immunity-boosting products. This led to increased demand for kefir, a fermented dairy drink known for its probiotic properties. While demand surged, supply chains faced challenges in maintaining steady production and distribution, occasionally resulting in availability fluctuations.
The Thailand kefir market features companies like Fresh Kefir Co., Ltd., providing consumers with fermented kefir products known for their probiotic benefits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Kefir Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Kefir Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Kefir Market - Industry Life Cycle |
3.4 Thailand Kefir Market - Porter's Five Forces |
3.5 Thailand Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.6 Thailand Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Thailand Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.8 Thailand Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
4 Thailand Kefir Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of kefir |
4.2.2 Growing demand for probiotic-rich foods and beverages |
4.2.3 Rising concerns about gut health and digestion issues in Thailand |
4.3 Market Restraints |
4.3.1 Limited availability and distribution channels for kefir products |
4.3.2 High competition from other probiotic products in the market |
5 Thailand Kefir Market Trends |
6 Thailand Kefir Market, By Types |
6.1 Thailand Kefir Market, By Nature |
6.1.1 Overview and Analysis |
6.1.2 Thailand Kefir Market Revenues & Volume, By Nature, 2021-2031F |
6.1.3 Thailand Kefir Market Revenues & Volume, By Organic , 2021-2031F |
6.1.4 Thailand Kefir Market Revenues & Volume, By Conventional, 2021-2031F |
6.2 Thailand Kefir Market, By Product Types |
6.2.1 Overview and Analysis |
6.2.2 Thailand Kefir Market Revenues & Volume, By Flavored , 2021-2031F |
6.2.3 Thailand Kefir Market Revenues & Volume, By Unflavored , 2021-2031F |
6.3 Thailand Kefir Market, By Applications |
6.3.1 Overview and Analysis |
6.3.2 Thailand Kefir Market Revenues & Volume, By Foods and beverages, 2021-2031F |
6.3.3 Thailand Kefir Market Revenues & Volume, By Pharmaceutical, 2021-2031F |
6.4 Thailand Kefir Market, By Source |
6.4.1 Overview and Analysis |
6.4.2 Thailand Kefir Market Revenues & Volume, By Animal milk , 2021-2031F |
6.4.3 Thailand Kefir Market Revenues & Volume, By Soy milk , 2021-2031F |
6.4.4 Thailand Kefir Market Revenues & Volume, By Coconut milk, 2021-2031F |
6.4.5 Thailand Kefir Market Revenues & Volume, By Others, 2021-2031F |
7 Thailand Kefir Market Import-Export Trade Statistics |
7.1 Thailand Kefir Market Export to Major Countries |
7.2 Thailand Kefir Market Imports from Major Countries |
8 Thailand Kefir Market Key Performance Indicators |
8.1 Number of new kefir product launches in Thailand |
8.2 Growth in the number of kefir consumers in the region |
8.3 Increase in the number of kefir-related educational events or workshops in Thailand |
9 Thailand Kefir Market - Opportunity Assessment |
9.1 Thailand Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.2 Thailand Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.3 Thailand Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.4 Thailand Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
10 Thailand Kefir Market - Competitive Landscape |
10.1 Thailand Kefir Market Revenue Share, By Companies, 2024 |
10.2 Thailand Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |