Product Code: ETC4453166 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Thailand Mobile Augmented Reality (AR) Market is on the rise as mobile devices increasingly integrate AR capabilities. Mobile AR applications provide users with interactive and location-based experiences, enhancing navigation, gaming, and shopping. Thailand growing smartphone usage and the development of AR apps are driving the market forward. As businesses explore the potential of mobile AR for marketing, customer engagement, and utility, the market potential is set to expand further.
The Thailand Mobile Augmented Reality market is witnessing substantial growth, fueled by the integration of augmented reality (AR) features in mobile devices and applications. Mobile AR enhances the real-world environment with digital overlays and interactive elements, providing users with immersive and context-aware experiences. The market benefits from the increasing popularity of AR-enabled mobile apps in gaming, social media, and e-commerce. Additionally, the deployment of mobile AR for navigation, product visualization, and marketing contributes to the market momentum, addressing the evolving needs of interactive and personalized mobile experiences in Thailand dynamic landscape of digital consumer engagement.
The Thailand Mobile Augmented Reality market faces challenges associated with device compatibility and performance limitations on mobile devices. Optimizing AR applications for a diverse range of smartphones and tablets requires continuous innovation. Moreover, overcoming the barriers of limited battery life and ensuring a seamless user experience are critical challenges that developers need to address to drive widespread adoption of mobile AR.
The Thailand Mobile Augmented Reality (AR) Market faced challenges during the COVID-19 pandemic, with fluctuations in mobile app development, advertising, and location-based AR experiences. However, the market demonstrated resilience as businesses and consumers recognized the importance of mobile AR for enhancing real-world interactions with digital content. The increased emphasis on mobile gaming and the demand for AR-enabled apps contributed to the market recovery. The pandemic underscored the significance of mobile AR in creating engaging and interactive mobile experiences, driving investments in technologies that support advancements in AR software, device compatibility, and user engagement for diverse applications.
Transforming mobile devices into interactive AR platforms, key players such as Google LLC and Apple Inc. contribute significantly to the Mobile Augmented Reality market in Thailand. Google LLC, with its ARCore platform, enables AR experiences on a wide range of Android devices. Apple Inc., through its ARKit, integrates augmented reality capabilities into iOS devices, influencing the adoption of AR applications in Thailand. These companies play a crucial role in bringing augmented reality to the fingertips of mobile users for gaming, shopping, and social interactions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Mobile Augmented Reality Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Mobile Augmented Reality Market - Industry Life Cycle |
3.4 Thailand Mobile Augmented Reality Market - Porter's Five Forces |
3.5 Thailand Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 Thailand Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 Thailand Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 Thailand Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Mobile Augmented Reality Market Trends |
6 Thailand Mobile Augmented Reality Market, By Types |
6.1 Thailand Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 Thailand Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 Thailand Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 Thailand Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 Thailand Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Thailand Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 Thailand Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 Thailand Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Thailand Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Thailand Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 Thailand Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 Thailand Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 Thailand Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 Thailand Mobile Augmented Reality Market Export to Major Countries |
7.2 Thailand Mobile Augmented Reality Market Imports from Major Countries |
8 Thailand Mobile Augmented Reality Market Key Performance Indicators |
9 Thailand Mobile Augmented Reality Market - Opportunity Assessment |
9.1 Thailand Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 Thailand Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 Thailand Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 Thailand Mobile Augmented Reality Market - Competitive Landscape |
10.1 Thailand Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 Thailand Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |