| Product Code: ETC9691622 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend for the panty liner market showed a decline from 2023 to 2024 with a growth rate of -1.62%. However, the compound annual growth rate (CAGR) for 2020-2024 stood at 3.79%. This shift could be attributed to fluctuations in consumer demand or changes in trade policies impacting market stability.
The Thailand Panty Liner Market is experiencing steady growth driven by increasing awareness of feminine hygiene products among women in the country. Panty liners are becoming more popular due to their convenience and comfort, especially for everyday use and light menstrual days. Key players in the market are introducing innovative products with features like breathability, odor control, and skin-friendliness to cater to the evolving demands of consumers. The market is also witnessing a shift towards eco-friendly and organic panty liners, reflecting the rising trend of sustainability and health consciousness among Thai consumers. With the growing emphasis on women`s health and hygiene, the Thailand Panty Liner Market is expected to continue its upward trajectory in the coming years.
The Thailand Panty Liner Market is experiencing a shift towards more sustainable and eco-friendly products, driven by increasing consumer awareness of environmental issues. Manufacturers are focusing on developing biodegradable materials and reducing plastic usage in their products to cater to this growing demand. Another trend in the market is the rise of organic and natural panty liners, appealing to consumers looking for chemical-free options. Additionally, there is a growing popularity of scented panty liners and those offering additional benefits such as antibacterial properties. With a large population of women in Thailand and a growing emphasis on personal hygiene, the market presents opportunities for innovative product development, marketing strategies targeting specific consumer segments, and partnerships with retailers to expand distribution channels.
In the Thailand Panty Liner Market, some challenges that are commonly faced include intense competition among both local and international brands, leading to price wars and pressure on profit margins. Additionally, changing consumer preferences and the demand for more eco-friendly and sustainable products pose a challenge for traditional panty liner manufacturers. Distribution and logistics issues can also be a concern, especially in reaching rural areas efficiently. Moreover, cultural taboos surrounding feminine hygiene products in Thailand may impact marketing strategies and consumer acceptance. Overall, staying ahead in terms of innovation, product differentiation, and marketing strategies while also addressing environmental and cultural considerations are key challenges faced by companies operating in the Thailand Panty Liner Market.
The Thailand Panty Liner Market is primarily driven by factors such as increasing awareness about feminine hygiene, rising disposable income leading to higher expenditure on personal care products, and changing lifestyle patterns among women. Additionally, the growing trend of women participating in the workforce has boosted the demand for convenient and discreet feminine hygiene products like panty liners. Innovations in product design and materials, such as the introduction of organic and biodegradable options, are also influencing consumer preferences in the market. Furthermore, aggressive marketing strategies by manufacturers, coupled with the expansion of distribution channels, are contributing to the overall growth of the panty liner market in Thailand.
The Thailand Panty Liner Market is subject to government regulations regarding hygiene and safety standards. The Food and Drug Administration (FDA) of Thailand oversees the registration and approval of panty liner products to ensure they meet quality and safety requirements. Additionally, the Ministry of Public Health regulates advertising and labeling practices to prevent misleading claims and protect consumer health. The government also promotes sustainable practices in the manufacturing and disposal of panty liners to reduce environmental impact. Overall, government policies in Thailand aim to maintain the quality and safety of panty liner products while also ensuring consumer protection and environmental sustainability in the market.
The future outlook for the Thailand Panty Liner Market appears positive, with a projected growth driven by factors such as increasing awareness about feminine hygiene, rising disposable incomes, and changing lifestyles. Consumer preferences are shifting towards more convenient and comfortable options, leading to a growing demand for panty liners in the country. Additionally, the growing focus on health and wellness among Thai women is expected to further boost the market. Manufacturers are likely to introduce innovative products with advanced features, such as organic and biodegradable materials, to cater to the evolving consumer preferences. Overall, the Thailand Panty Liner Market is forecasted to expand steadily in the coming years, presenting opportunities for both local and international players to capitalize on the growing demand.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Panty Liner Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Panty Liner Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Panty Liner Market - Industry Life Cycle |
3.4 Thailand Panty Liner Market - Porter's Five Forces |
3.5 Thailand Panty Liner Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Thailand Panty Liner Market Revenues & Volume Share, By Category, 2021 & 2031F |
4 Thailand Panty Liner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about feminine hygiene and personal care products in Thailand |
4.2.2 Growing focus on women's health and wellness |
4.2.3 Rising disposable income and changing lifestyle leading to higher adoption of panty liners |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, especially in the lower-income segment |
4.3.2 Cultural taboos and stigma associated with discussing feminine hygiene products |
4.3.3 Competition from alternative products such as menstrual cups and period panties |
5 Thailand Panty Liner Market Trends |
6 Thailand Panty Liner Market, By Types |
6.1 Thailand Panty Liner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Panty Liner Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Thailand Panty Liner Market Revenues & Volume, By Scented, 2021- 2031F |
6.1.4 Thailand Panty Liner Market Revenues & Volume, By Unscented, 2021- 2031F |
6.2 Thailand Panty Liner Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Thailand Panty Liner Market Revenues & Volume, By Organic, 2021- 2031F |
6.2.3 Thailand Panty Liner Market Revenues & Volume, By Non-organic, 2021- 2031F |
7 Thailand Panty Liner Market Import-Export Trade Statistics |
7.1 Thailand Panty Liner Market Export to Major Countries |
7.2 Thailand Panty Liner Market Imports from Major Countries |
8 Thailand Panty Liner Market Key Performance Indicators |
8.1 Average number of panty liners used per woman per month |
8.2 Percentage of women using panty liners compared to other feminine hygiene products |
8.3 Growth rate of online sales of panty liners in Thailand |
9 Thailand Panty Liner Market - Opportunity Assessment |
9.1 Thailand Panty Liner Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Thailand Panty Liner Market Opportunity Assessment, By Category, 2021 & 2031F |
10 Thailand Panty Liner Market - Competitive Landscape |
10.1 Thailand Panty Liner Market Revenue Share, By Companies, 2024 |
10.2 Thailand Panty Liner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |