| Product Code: ETC4380206 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
RCS is an advanced messaging standard that goes beyond traditional SMS. The Thailand RCS Market focuses on delivering enhanced messaging experiences, including multimedia sharing, group chats, and more.
The Thailand Rich Communication Services (RCS) market is experiencing rapid adoption, driven by the transition from traditional SMS to advanced messaging solutions that offer multimedia capabilities and interactive features. RCS enhances the messaging experience by enabling features such as group chats, read receipts, and file sharing. The market growth is propelled by the demand for richer and more engaging communication experiences, particularly among smartphone users. As Thailand mobile users seek enhanced messaging functionality, the RCS market is expected to play a significant role in shaping the future of mobile communication in the country.
The adoption of Rich Communication Services in Thailand is confronted by challenges such as interoperability concerns among different RCS platforms and the need for widespread consumer awareness. Achieving a unified standard for RCS and overcoming resistance from traditional messaging services are critical hurdles. Integrating advanced features while ensuring data privacy and security adds another layer of complexity.
The Rich Communication Services (RCS) market in Thailand witnessed notable growth during the COVID-19 pandemic, with increased emphasis on enriched messaging experiences. As businesses sought to enhance customer engagement through multimedia messaging, the demand for RCS solutions surged. The market responded by offering RCS platforms that enable interactive and visually appealing messaging services. With RCS becoming a standard for next-generation messaging, the market in Thailand continues to evolve, providing businesses and consumers with advanced communication capabilities and fostering a more engaging messaging ecosystem.
In the evolution of Rich Communication Services (RCS) in Thailand, prominent players such as Google LLC and Mavenir Systems, Inc. are driving the adoption of enhanced messaging and communication capabilities. These companies contribute to the RCS ecosystem by offering innovative solutions that go beyond traditional SMS, providing a richer and more interactive communication experience.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Rich Communication Services (RCS) Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Rich Communication Services (RCS) Market - Industry Life Cycle |
3.4 Thailand Rich Communication Services (RCS) Market - Porter's Five Forces |
3.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F |
3.8 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Vertical, 2021 & 2031F |
4 Thailand Rich Communication Services (RCS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Thailand |
4.2.2 Growing demand for enhanced messaging services |
4.2.3 Shift towards digital communication channels |
4.3 Market Restraints |
4.3.1 High initial setup costs for RCS implementation |
4.3.2 Concerns regarding data privacy and security |
4.3.3 Limited awareness and understanding of RCS among consumers |
5 Thailand Rich Communication Services (RCS) Market Trends |
6 Thailand Rich Communication Services (RCS) Market, By Types |
6.1 Thailand Rich Communication Services (RCS) Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Application, 2021-2031F |
6.1.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Advertising Campaign, 2021-2031F |
6.1.4 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Content Delivery, 2021-2031F |
6.1.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Integrated Solutions, 2021-2031F |
6.2 Thailand Rich Communication Services (RCS) Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Consumers, 2021-2031F |
6.2.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Enterprises, 2021-2031F |
6.3 Thailand Rich Communication Services (RCS) Market, By Enterprise Size |
6.3.1 Overview and Analysis |
6.3.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By SME??s, 2021-2031F |
6.3.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Large enterprises, 2021-2031F |
6.4 Thailand Rich Communication Services (RCS) Market, By Enterprise Vertical |
6.4.1 Overview and Analysis |
6.4.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By BFSI, 2021-2031F |
6.4.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Telecom and IT, 2021-2031F |
6.4.4 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.4.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Tourism and Logistics, 2021-2031F |
6.4.6 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Retail and eCommerce, 2021-2031F |
6.4.7 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Healthcare, 2021-2031F |
7 Thailand Rich Communication Services (RCS) Market Import-Export Trade Statistics |
7.1 Thailand Rich Communication Services (RCS) Market Export to Major Countries |
7.2 Thailand Rich Communication Services (RCS) Market Imports from Major Countries |
8 Thailand Rich Communication Services (RCS) Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) from RCS services |
8.2 Adoption rate of RCS among mobile users |
8.3 Engagement metrics such as average session duration and click-through rates |
9 Thailand Rich Communication Services (RCS) Market - Opportunity Assessment |
9.1 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F |
9.4 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Vertical, 2021 & 2031F |
10 Thailand Rich Communication Services (RCS) Market - Competitive Landscape |
10.1 Thailand Rich Communication Services (RCS) Market Revenue Share, By Companies, 2024 |
10.2 Thailand Rich Communication Services (RCS) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |