Thailand Rich Communication Services (RCS) Market (2025-2031) Outlook | Size, Trends, Analysis, Share, Forecast, Revenue, Companies, Growth, Value & Industry

Market Forecast By Application (Advertising Campaign, Content Delivery, Integrated Solutions), By End-User (Consumers, Enterprises), By Enterprise Size (SME™s, Large enterprises), By Enterprise Vertical (BFSI, Telecom and IT, Media and Entertainment, Tourism and Logistics, Retail and eCommerce, Healthcare, Other Enterprise Vertical (Government and Utilities)) And Competitive Landscape
Product Code: ETC4380206 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Rich Communication Services (RCS) Market Synopsis

RCS is an advanced messaging standard that goes beyond traditional SMS. The Thailand RCS Market focuses on delivering enhanced messaging experiences, including multimedia sharing, group chats, and more.

Drivers of the Market

The Thailand Rich Communication Services (RCS) market is experiencing rapid adoption, driven by the transition from traditional SMS to advanced messaging solutions that offer multimedia capabilities and interactive features. RCS enhances the messaging experience by enabling features such as group chats, read receipts, and file sharing. The market growth is propelled by the demand for richer and more engaging communication experiences, particularly among smartphone users. As Thailand mobile users seek enhanced messaging functionality, the RCS market is expected to play a significant role in shaping the future of mobile communication in the country.

Challenges of the Market

The adoption of Rich Communication Services in Thailand is confronted by challenges such as interoperability concerns among different RCS platforms and the need for widespread consumer awareness. Achieving a unified standard for RCS and overcoming resistance from traditional messaging services are critical hurdles. Integrating advanced features while ensuring data privacy and security adds another layer of complexity.

COVID-19 Impact on the Market

The Rich Communication Services (RCS) market in Thailand witnessed notable growth during the COVID-19 pandemic, with increased emphasis on enriched messaging experiences. As businesses sought to enhance customer engagement through multimedia messaging, the demand for RCS solutions surged. The market responded by offering RCS platforms that enable interactive and visually appealing messaging services. With RCS becoming a standard for next-generation messaging, the market in Thailand continues to evolve, providing businesses and consumers with advanced communication capabilities and fostering a more engaging messaging ecosystem.

Key Players in the Market

In the evolution of Rich Communication Services (RCS) in Thailand, prominent players such as Google LLC and Mavenir Systems, Inc. are driving the adoption of enhanced messaging and communication capabilities. These companies contribute to the RCS ecosystem by offering innovative solutions that go beyond traditional SMS, providing a richer and more interactive communication experience.

Key Highlights of the Report:

  • Thailand Rich Communication Services (RCS) Market Outlook
  • Market Size of Thailand Rich Communication Services (RCS) Market, 2024
  • Forecast of Thailand Rich Communication Services (RCS) Market, 2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Revenues & Volume for the Period 2021-2031
  • Thailand Rich Communication Services (RCS) Market Trend Evolution
  • Thailand Rich Communication Services (RCS) Market Drivers and Challenges
  • Thailand Rich Communication Services (RCS) Price Trends
  • Thailand Rich Communication Services (RCS) Porter's Five Forces
  • Thailand Rich Communication Services (RCS) Industry Life Cycle
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Advertising Campaign for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Content Delivery for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Integrated Solutions for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By End-User for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Consumers for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Enterprises for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Enterprise Size for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By SME??s for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Large enterprises for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Enterprise Vertical for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By BFSI for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Telecom and IT for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Tourism and Logistics for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Retail and eCommerce for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Thailand Rich Communication Services (RCS) Market Revenues & Volume By Other Enterprise Vertical (Government and Utilities) for the Period 2021-2031
  • Thailand Rich Communication Services (RCS) Import Export Trade Statistics
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By End-User
  • Market Opportunity Assessment By Enterprise Size
  • Market Opportunity Assessment By Enterprise Vertical
  • Thailand Rich Communication Services (RCS) Top Companies Market Share
  • Thailand Rich Communication Services (RCS) Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Rich Communication Services (RCS) Company Profiles
  • Thailand Rich Communication Services (RCS) Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Rich Communication Services (RCS) Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Rich Communication Services (RCS) Market - Industry Life Cycle

3.4 Thailand Rich Communication Services (RCS) Market - Porter's Five Forces

3.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Application, 2021 & 2031F

3.6 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By End-User, 2021 & 2031F

3.7 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Size, 2021 & 2031F

3.8 Thailand Rich Communication Services (RCS) Market Revenues & Volume Share, By Enterprise Vertical, 2021 & 2031F

4 Thailand Rich Communication Services (RCS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Thailand

4.2.2 Growing demand for enhanced messaging services

4.2.3 Shift towards digital communication channels

4.3 Market Restraints

4.3.1 High initial setup costs for RCS implementation

4.3.2 Concerns regarding data privacy and security

4.3.3 Limited awareness and understanding of RCS among consumers

5 Thailand Rich Communication Services (RCS) Market Trends

6 Thailand Rich Communication Services (RCS) Market, By Types

6.1 Thailand Rich Communication Services (RCS) Market, By Application

6.1.1 Overview and Analysis

6.1.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Application, 2021-2031F

6.1.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Advertising Campaign, 2021-2031F

6.1.4 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Content Delivery, 2021-2031F

6.1.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Integrated Solutions, 2021-2031F

6.2 Thailand Rich Communication Services (RCS) Market, By End-User

6.2.1 Overview and Analysis

6.2.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Consumers, 2021-2031F

6.2.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Thailand Rich Communication Services (RCS) Market, By Enterprise Size

6.3.1 Overview and Analysis

6.3.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By SME??s, 2021-2031F

6.3.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Large enterprises, 2021-2031F

6.4 Thailand Rich Communication Services (RCS) Market, By Enterprise Vertical

6.4.1 Overview and Analysis

6.4.2 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By BFSI, 2021-2031F

6.4.3 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Telecom and IT, 2021-2031F

6.4.4 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.4.5 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Tourism and Logistics, 2021-2031F

6.4.6 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Retail and eCommerce, 2021-2031F

6.4.7 Thailand Rich Communication Services (RCS) Market Revenues & Volume, By Healthcare, 2021-2031F

7 Thailand Rich Communication Services (RCS) Market Import-Export Trade Statistics

7.1 Thailand Rich Communication Services (RCS) Market Export to Major Countries

7.2 Thailand Rich Communication Services (RCS) Market Imports from Major Countries

8 Thailand Rich Communication Services (RCS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) from RCS services

8.2 Adoption rate of RCS among mobile users

8.3 Engagement metrics such as average session duration and click-through rates

9 Thailand Rich Communication Services (RCS) Market - Opportunity Assessment

9.1 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Application, 2021 & 2031F

9.2 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By End-User, 2021 & 2031F

9.3 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Size, 2021 & 2031F

9.4 Thailand Rich Communication Services (RCS) Market Opportunity Assessment, By Enterprise Vertical, 2021 & 2031F

10 Thailand Rich Communication Services (RCS) Market - Competitive Landscape

10.1 Thailand Rich Communication Services (RCS) Market Revenue Share, By Companies, 2024

10.2 Thailand Rich Communication Services (RCS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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