Thailand Self-Service BI Market (2025-2031) Outlook | Growth, Industry, Value, Companies, Share, Size, Forecast, Analysis, Revenue & Trends

Market Forecast By Type (Software, Services), By Service (Managed services, Professional services), By Application (Fraud and security management, Sales and marketing management, Predictive asset maintenance, Risk and compliance management, Customer engagement and analysis, Supply chain management and procurement, Operations management), By Business Function (Marketing, Sales, Operations, Finance, Human resources), By Deployment Model (On-premises, Hosted/on-cloud), By Vertical (Banking, Financial Services, and Insurance (BFSI), Telecommunication and IT, Retail and e-commerce, Healthcare and life sciences, Manufacturing, Government, Energy and utilities, Media and entertainment) And Competitive Landscape
Product Code: ETC4401566 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Self-Service BI Market Synopsis

Self-service business intelligence (BI) empowers business users to access and analyze data independently. The Thailand Self-Service BI market is growing to cater to the demand for user-friendly BI tools and platforms.

Drivers of the Market

The Thailand Self-Service BI market is witnessing substantial growth, driven by the demand for business intelligence solutions that empower non-technical users to create reports and analyze data independently. Self-Service BI solutions provide intuitive tools for data discovery, visualization, and reporting, reducing dependence on IT for analytics tasks. The market growth is fueled by the increasing need for democratized analytics, the desire for user-friendly BI tools, and the recognition of Self-Service BI as a key technology for fostering a data-driven culture. As Thailand organizations seek to empower users with data insights, the Self-Service BI market is expected to be a crucial facilitator of accessible and user-driven analytics.

Challenges of the Market

Despite the growing popularity of Self-Service Business Intelligence (BI) tools in Thailand, the market encounters challenges in ensuring widespread user adoption. Resistance to change within organizations and a lack of awareness about the benefits of self-service BI pose significant hurdles. The need for effective training programs and user-friendly interfaces becomes crucial to overcome these challenges and empower users to derive actionable insights independently.

COVID-19 Impact on the Market

The Self-Service Business Intelligence (BI) market in Thailand underwent notable growth during the COVID-19 pandemic as organizations empowered users across departments to access and analyze data without extensive IT support. With the increased demand for agility in data exploration and reporting, the adoption of self-service BI solutions surged. The market responded by providing user-friendly platforms that enable non-technical users to create reports and visualizations independently, fostering a culture of data-driven decision-making. In the era of democratized data access, the Self-Service BI market in Thailand continues to be a key enabler, supporting organizations in fostering a data-driven culture and improving decision-making at all levels.

Key Players in the Market

CAT Telecom and Triple T Broadband are key contributors to the Thailand Self-Service Business Intelligence (BI) market. These companies provide self-service BI solutions that empower users to independently create and explore reports and dashboards. By democratizing access to business insights, these solutions enable organizations in Thailand to foster a data-driven culture and enhance decision-making across all levels.

Key Highlights of the Report:

  • Thailand Self-Service BI Market Outlook
  • Market Size of Thailand Self-Service BI Market, 2024
  • Forecast of Thailand Self-Service BI Market, 2031
  • Historical Data and Forecast of Thailand Self-Service BI Revenues & Volume for the Period 2021-2031
  • Thailand Self-Service BI Market Trend Evolution
  • Thailand Self-Service BI Market Drivers and Challenges
  • Thailand Self-Service BI Price Trends
  • Thailand Self-Service BI Porter's Five Forces
  • Thailand Self-Service BI Industry Life Cycle
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Software for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Services for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Managed services for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Professional services for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Fraud and security management for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Sales and marketing management for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Predictive asset maintenance for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Risk and compliance management for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Customer engagement and analysis for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Supply chain management and procurement for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Operations management for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Business Function for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Marketing for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Sales for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Operations for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Finance for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Human resources for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Deployment Model for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By On-premises for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Hosted/on-cloud for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Vertical for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Banking, Financial Services, and Insurance (BFSI) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Telecommunication and IT for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Retail and e-commerce for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Healthcare and life sciences for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Manufacturing for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Government for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Energy and utilities for the Period 2021-2031
  • Historical Data and Forecast of Thailand Self-Service BI Market Revenues & Volume By Media and entertainment for the Period 2021-2031
  • Thailand Self-Service BI Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Service
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Business Function
  • Market Opportunity Assessment By Deployment Model
  • Market Opportunity Assessment By Vertical
  • Thailand Self-Service BI Top Companies Market Share
  • Thailand Self-Service BI Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Self-Service BI Company Profiles
  • Thailand Self-Service BI Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Self-Service BI Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Self-Service BI Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Self-Service BI Market - Industry Life Cycle

3.4 Thailand Self-Service BI Market - Porter's Five Forces

3.5 Thailand Self-Service BI Market Revenues & Volume Share, By Type , 2021 & 2031F

3.6 Thailand Self-Service BI Market Revenues & Volume Share, By Service, 2021 & 2031F

3.7 Thailand Self-Service BI Market Revenues & Volume Share, By Application, 2021 & 2031F

3.8 Thailand Self-Service BI Market Revenues & Volume Share, By Business Function, 2021 & 2031F

3.9 Thailand Self-Service BI Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F

3.10 Thailand Self-Service BI Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Thailand Self-Service BI Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for real-time data analysis to make informed business decisions

4.2.2 Growing adoption of cloud-based self-service BI solutions for scalability and flexibility

4.2.3 Government initiatives to promote digital transformation and data-driven decision-making in Thailand

4.3 Market Restraints

4.3.1 Data security and privacy concerns hindering the adoption of self-service BI solutions

4.3.2 Lack of skilled professionals proficient in using self-service BI tools

4.3.3 Resistance to change and traditional mindset towards data analysis in some organizations

5 Thailand Self-Service BI Market Trends

6 Thailand Self-Service BI Market, By Types

6.1 Thailand Self-Service BI Market, By Type

6.1.1 Overview and Analysis

6.1.2 Thailand Self-Service BI Market Revenues & Volume, By Type , 2021-2031F

6.1.3 Thailand Self-Service BI Market Revenues & Volume, By Software, 2021-2031F

6.1.4 Thailand Self-Service BI Market Revenues & Volume, By Services, 2021-2031F

6.2 Thailand Self-Service BI Market, By Service

6.2.1 Overview and Analysis

6.2.2 Thailand Self-Service BI Market Revenues & Volume, By Managed services, 2021-2031F

6.2.3 Thailand Self-Service BI Market Revenues & Volume, By Professional services, 2021-2031F

6.3 Thailand Self-Service BI Market, By Application

6.3.1 Overview and Analysis

6.3.2 Thailand Self-Service BI Market Revenues & Volume, By Fraud and security management, 2021-2031F

6.3.3 Thailand Self-Service BI Market Revenues & Volume, By Sales and marketing management, 2021-2031F

6.3.4 Thailand Self-Service BI Market Revenues & Volume, By Predictive asset maintenance, 2021-2031F

6.3.5 Thailand Self-Service BI Market Revenues & Volume, By Risk and compliance management, 2021-2031F

6.3.6 Thailand Self-Service BI Market Revenues & Volume, By Customer engagement and analysis, 2021-2031F

6.3.7 Thailand Self-Service BI Market Revenues & Volume, By Supply chain management and procurement, 2021-2031F

6.4 Thailand Self-Service BI Market, By Business Function

6.4.1 Overview and Analysis

6.4.2 Thailand Self-Service BI Market Revenues & Volume, By Marketing, 2021-2031F

6.4.3 Thailand Self-Service BI Market Revenues & Volume, By Sales, 2021-2031F

6.4.4 Thailand Self-Service BI Market Revenues & Volume, By Operations, 2021-2031F

6.4.5 Thailand Self-Service BI Market Revenues & Volume, By Finance, 2021-2031F

6.4.6 Thailand Self-Service BI Market Revenues & Volume, By Human resources, 2021-2031F

6.5 Thailand Self-Service BI Market, By Deployment Model

6.5.1 Overview and Analysis

6.5.2 Thailand Self-Service BI Market Revenues & Volume, By On-premises, 2021-2031F

6.5.3 Thailand Self-Service BI Market Revenues & Volume, By Hosted/on-cloud, 2021-2031F

6.6 Thailand Self-Service BI Market, By Vertical

6.6.1 Overview and Analysis

6.6.2 Thailand Self-Service BI Market Revenues & Volume, By Banking, Financial Services, and Insurance (BFSI), 2021-2031F

6.6.3 Thailand Self-Service BI Market Revenues & Volume, By Telecommunication and IT, 2021-2031F

6.6.4 Thailand Self-Service BI Market Revenues & Volume, By Retail and e-commerce, 2021-2031F

6.6.5 Thailand Self-Service BI Market Revenues & Volume, By Healthcare and life sciences, 2021-2031F

6.6.6 Thailand Self-Service BI Market Revenues & Volume, By Manufacturing, 2021-2031F

6.6.7 Thailand Self-Service BI Market Revenues & Volume, By Government, 2021-2031F

6.6.8 Thailand Self-Service BI Market Revenues & Volume, By Media and entertainment, 2021-2031F

6.6.9 Thailand Self-Service BI Market Revenues & Volume, By Media and entertainment, 2021-2031F

7 Thailand Self-Service BI Market Import-Export Trade Statistics

7.1 Thailand Self-Service BI Market Export to Major Countries

7.2 Thailand Self-Service BI Market Imports from Major Countries

8 Thailand Self-Service BI Market Key Performance Indicators

8.1 Average time taken to generate insights using self-service BI tools

8.2 Percentage increase in the number of organizations using self-service BI solutions annually

8.3 Rate of adoption of self-service BI tools among small and medium enterprises in Thailand

9 Thailand Self-Service BI Market - Opportunity Assessment

9.1 Thailand Self-Service BI Market Opportunity Assessment, By Type , 2021 & 2031F

9.2 Thailand Self-Service BI Market Opportunity Assessment, By Service, 2021 & 2031F

9.3 Thailand Self-Service BI Market Opportunity Assessment, By Application, 2021 & 2031F

9.4 Thailand Self-Service BI Market Opportunity Assessment, By Business Function, 2021 & 2031F

9.5 Thailand Self-Service BI Market Opportunity Assessment, By Deployment Model, 2021 & 2031F

9.6 Thailand Self-Service BI Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Thailand Self-Service BI Market - Competitive Landscape

10.1 Thailand Self-Service BI Market Revenue Share, By Companies, 2024

10.2 Thailand Self-Service BI Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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