Thailand Smart Beacon Market (2025-2031) Outlook | Value, Companies, Trends, Industry, Analysis, Size, Share, Forecast, Revenue & Growth

Market Forecast By Beacon Standard (iBeacon, Eddystone, Others), By Connectivity Type (Bluetooth Low Energy (BLE), Hybrid), By Offering (Hardware, Software, Service), By End Use (Retail, Public Gatherings & Spaces, Hospitality, Transportation & Logistics, Sports, Aviation, Healthcare, Automotive) And Competitive Landscape
Product Code: ETC4465526 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Thailand Smart Beacon Market Synopsis

Smart beacon technology is making its mark in Thailand, enhancing location-based services and proximity marketing. These small devices are revolutionizing customer engagement in retail, hospitality, and tourism sectors by delivering targeted and personalized content to smartphone users within a specific geographic area. The Thailand Smart Beacon Market is experiencing growth as businesses harness this technology to improve customer experiences.

Drivers of the Market

The Thailand Smart Beacon market is experiencing substantial growth, driven by the widespread adoption of location-based services and proximity marketing. Smart beacons use Bluetooth Low Energy (BLE) technology to transmit signals, enabling personalized content delivery, indoor navigation, and enhanced customer engagement. The market benefits from the increasing integration of beacon technology in retail, hospitality, and smart building solutions, as well as the demand for context-aware applications. Additionally, the deployment of Smart Beacon systems with advanced analytics contributes to the market prominence in Thailand evolving landscape of location-based intelligence.

Challenges of the Market

The Smart Beacon market in Thailand faces challenges related to location accuracy and user engagement. Enhancing the precision of location-based services using smart beacons and addressing technical limitations are crucial for market growth. Creating engaging and personalized experiences for users through smart beacon applications poses design challenges. Moreover, addressing privacy concerns and ensuring transparent data collection and usage policies are essential for building trust among consumers and businesses.

COVID-19 Impact on the Market

The Thailand Smart Beacon market witnessed notable changes during the COVID-19 pandemic, with an increased focus on location-based services and contactless interactions. The demand for smart beacon solutions grew across industries such as retail and hospitality. Companies faced challenges related to reduced foot traffic, but they adapted by highlighting the role of smart beacons in enhancing customer experiences and providing valuable data insights. The market demonstrated resilience by addressing the evolving needs of businesses in a post-pandemic environment.

Key Players in the Market

Enabling location-based services and proximity marketing, key players such as Estimote Inc. and Kontakt.io significantly influence the Smart Beacon market in Thailand. Estimote is a technology company specializing in location-based solutions, offering smart beacons that impact applications like indoor navigation, asset tracking, and customer engagement in Thailand. Kontakt.io provides beacon technology solutions that influence sectors such as retail, healthcare, and logistics in Thailand. These companies play a crucial role in advancing Smart Beacon technologies for personalized and context-aware experiences.

Key Highlights of the Report:

  • Thailand Smart Beacon Market Outlook
  • Market Size of Thailand Smart Beacon Market, 2024
  • Forecast of Thailand Smart Beacon Market, 2031
  • Historical Data and Forecast of Thailand Smart Beacon Revenues & Volume for the Period 2021-2031
  • Thailand Smart Beacon Market Trend Evolution
  • Thailand Smart Beacon Market Drivers and Challenges
  • Thailand Smart Beacon Price Trends
  • Thailand Smart Beacon Porter's Five Forces
  • Thailand Smart Beacon Industry Life Cycle
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Beacon Standard for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By iBeacon for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Eddystone for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Connectivity Type for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Bluetooth Low Energy (BLE) for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Hybrid for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Offering for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Hardware for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Software for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Service for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By End Use for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Retail for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Public Gatherings & Spaces for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Hospitality for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Transportation & Logistics for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Sports for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Aviation for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Healthcare for the Period 2021-2031
  • Historical Data and Forecast of Thailand Smart Beacon Market Revenues & Volume By Automotive for the Period 2021-2031
  • Thailand Smart Beacon Import Export Trade Statistics
  • Market Opportunity Assessment By Beacon Standard
  • Market Opportunity Assessment By Connectivity Type
  • Market Opportunity Assessment By Offering
  • Market Opportunity Assessment By End Use
  • Thailand Smart Beacon Top Companies Market Share
  • Thailand Smart Beacon Competitive Benchmarking By Technical and Operational Parameters
  • Thailand Smart Beacon Company Profiles
  • Thailand Smart Beacon Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Thailand Smart Beacon Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Smart Beacon Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Smart Beacon Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Smart Beacon Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Smart Beacon Market - Industry Life Cycle

3.4 Thailand Smart Beacon Market - Porter's Five Forces

3.5 Thailand Smart Beacon Market Revenues & Volume Share, By Beacon Standard, 2021 & 2031F

3.6 Thailand Smart Beacon Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F

3.7 Thailand Smart Beacon Market Revenues & Volume Share, By Offering, 2021 & 2031F

3.8 Thailand Smart Beacon Market Revenues & Volume Share, By End Use, 2021 & 2031F

4 Thailand Smart Beacon Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for location-based services and proximity marketing in Thailand

4.2.2 Growing adoption of IoT and connected devices in the country

4.2.3 Government initiatives to promote smart city development and technology integration

4.3 Market Restraints

4.3.1 Concerns regarding data privacy and security issues related to smart beacon technology

4.3.2 High initial setup and maintenance costs for deploying smart beacon infrastructure in Thailand

5 Thailand Smart Beacon Market Trends

6 Thailand Smart Beacon Market, By Types

6.1 Thailand Smart Beacon Market, By Beacon Standard

6.1.1 Overview and Analysis

6.1.2 Thailand Smart Beacon Market Revenues & Volume, By Beacon Standard, 2021-2031F

6.1.3 Thailand Smart Beacon Market Revenues & Volume, By iBeacon, 2021-2031F

6.1.4 Thailand Smart Beacon Market Revenues & Volume, By Eddystone, 2021-2031F

6.1.5 Thailand Smart Beacon Market Revenues & Volume, By Others, 2021-2031F

6.2 Thailand Smart Beacon Market, By Connectivity Type

6.2.1 Overview and Analysis

6.2.2 Thailand Smart Beacon Market Revenues & Volume, By Bluetooth Low Energy (BLE), 2021-2031F

6.2.3 Thailand Smart Beacon Market Revenues & Volume, By Hybrid, 2021-2031F

6.3 Thailand Smart Beacon Market, By Offering

6.3.1 Overview and Analysis

6.3.2 Thailand Smart Beacon Market Revenues & Volume, By Hardware, 2021-2031F

6.3.3 Thailand Smart Beacon Market Revenues & Volume, By Software, 2021-2031F

6.3.4 Thailand Smart Beacon Market Revenues & Volume, By Service, 2021-2031F

6.4 Thailand Smart Beacon Market, By End Use

6.4.1 Overview and Analysis

6.4.2 Thailand Smart Beacon Market Revenues & Volume, By Retail, 2021-2031F

6.4.3 Thailand Smart Beacon Market Revenues & Volume, By Public Gatherings & Spaces, 2021-2031F

6.4.4 Thailand Smart Beacon Market Revenues & Volume, By Hospitality, 2021-2031F

6.4.5 Thailand Smart Beacon Market Revenues & Volume, By Transportation & Logistics, 2021-2031F

6.4.6 Thailand Smart Beacon Market Revenues & Volume, By Sports, 2021-2031F

6.4.7 Thailand Smart Beacon Market Revenues & Volume, By Aviation, 2021-2031F

6.4.8 Thailand Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F

6.4.9 Thailand Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F

7 Thailand Smart Beacon Market Import-Export Trade Statistics

7.1 Thailand Smart Beacon Market Export to Major Countries

7.2 Thailand Smart Beacon Market Imports from Major Countries

8 Thailand Smart Beacon Market Key Performance Indicators

8.1 Number of active smart beacon deployments in key cities in Thailand

8.2 Percentage increase in the adoption of proximity marketing strategies by businesses

8.3 Growth in the number of mobile apps integrating smart beacon technology

9 Thailand Smart Beacon Market - Opportunity Assessment

9.1 Thailand Smart Beacon Market Opportunity Assessment, By Beacon Standard, 2021 & 2031F

9.2 Thailand Smart Beacon Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F

9.3 Thailand Smart Beacon Market Opportunity Assessment, By Offering, 2021 & 2031F

9.4 Thailand Smart Beacon Market Opportunity Assessment, By End Use, 2021 & 2031F

10 Thailand Smart Beacon Market - Competitive Landscape

10.1 Thailand Smart Beacon Market Revenue Share, By Companies, 2024

10.2 Thailand Smart Beacon Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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