| Product Code: ETC012465 | Publication Date: Jul 2023 | Updated Date: Mar 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand import trend for the video game market showed a decline in growth rate from 2023 to 2024, with a -16.79% decrease. However, the compound annual growth rate (CAGR) for the period 2020-2024 remained strong at 37.1%. This shift in import momentum could be attributed to changes in consumer preferences or fluctuations in global trade dynamics.

The video game market in Thailand is expected to witness a significant rise during the forecast period of 2025-2031 due to increasing demand for gaming consoles and PCs. The rising number of internet users coupled with advancements in technology has further fueled the growth of the gaming industry. Moreover, new genres such as mobile games are gaining popularity among gamers, providing ample opportunities for companies operating in this sector.
The key drivers driving the growth of Thailand video game market include higher disposable income levels, increased access to personal computers (PCs), and smartphones & tablets. Furthermore, improved internet infrastructure and easy availability have also supported industry expansion by offering seamless connectivity for online multiplayer games over networks such as WiFi or 4G/5G LTE services. Additionally, technological advancements have enabled developers to create more realistic graphics and immersive experiences that attract more players into engaging with their content. Promotion through esports tournaments organized by major publishers has also helped draw attention towards these markets from both local and international audiences alike thus contributing significantly towards its growth prospects ahead.
Despite having immense potential within it???s economy there are still certain challenges faced by Thailand Video Game Market which may impede its overall progress including lack of data privacy laws leading to piracy issues; language barriers due to English being only second-most spoken language while most software titles are developed primarily in English; low regulatory standards compared against international markets; limited funding sources available specifically geared towards developing quality content suitable for global distribution purposes; heavy competition from other domestic competitors already established within region plus high cost associated with hardware components necessary for running popular titles on PC???s or console systems etc which can be expensive even after discounts offered at retail stores when compared against international prices.. However despite these factors business strategies undertaken recently combined with growing acceptance amongst wider audiences should help reduce impact caused by these obstacles overtime making way for sustained long-term success going forward if all goes according planed accordingly going forward .
The Covid-19 pandemic has had a significant impact on the Thailand video game market. With lockdowns and restrictions, people have increasingly resorted to digital entertainment such as online gaming in order to fill their time and stay connected with friends. This has led to an uptick in demand for games across all platforms including PCs, consoles, mobile phones and tablets.
In terms of key players, Sony Interactive Entertainment Thailand is one of the most important companies operating in this space. It offers a variety of console gaming products such as PlayStation 4 (PS4), PlayStation 3 (PS3) and PlayStation Vita (Vita). Other major publishers include Bandai Namco Entertainment Inc., Electronic Arts Inc., Microsoft Corporation (Xbox One) and Ubisoft Entertainment SA. Additionally, several independent developers are present offering unique titles that appeal to niche audiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Video Game Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Video Game Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Video Game Market - Industry Life Cycle |
3.4 Thailand Video Game Market - Porter's Five Forces |
3.5 Thailand Video Game Market Revenues & Volume Share, By Device, 2022 & 2032F |
3.6 Thailand Video Game Market Revenues & Volume Share, By Type, 2022 & 2032F |
4 Thailand Video Game Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Video Game Market Trends |
6 Thailand Video Game Market, By Types |
6.1 Thailand Video Game Market, By Device |
6.1.1 Overview and Analysis |
6.1.2 Thailand Video Game Market Revenues & Volume, By Device, 2022-2032F |
6.1.3 Thailand Video Game Market Revenues & Volume, By Console, 2022-2032F |
6.1.4 Thailand Video Game Market Revenues & Volume, By Mobile, 2022-2032F |
6.1.5 Thailand Video Game Market Revenues & Volume, By Computer, 2022-2032F |
6.2 Thailand Video Game Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Video Game Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Thailand Video Game Market Revenues & Volume, By Offline, 2022-2032F |
7 Thailand Video Game Market Import-Export Trade Statistics |
7.1 Thailand Video Game Market Export to Major Countries |
7.2 Thailand Video Game Market Imports from Major Countries |
8 Thailand Video Game Market Key Performance Indicators |
9 Thailand Video Game Market - Opportunity Assessment |
9.1 Thailand Video Game Market Opportunity Assessment, By Device, 2022 & 2032F |
9.2 Thailand Video Game Market Opportunity Assessment, By Type, 2022 & 2032F |
10 Thailand Video Game Market - Competitive Landscape |
10.1 Thailand Video Game Market Revenue Share, By Companies, 2025 |
10.2 Thailand Video Game Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here