Product Code: ETC278514 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Tunisia Mobile Wallet market is growing rapidly as consumers adopt mobile payment solutions for convenience and security. This market includes applications that store payment information and enable transactions through mobile devices. The growth is fueled by the increasing use of smartphones and the shift towards cashless transactions.
The convenience and growing acceptance of digital payments are major drivers for the mobile wallet market in Tunisia. Consumers are increasingly using mobile wallets for various transactions such as retail purchases, bill payments, and money transfers due to their ease of use and security features. The expansion of the digital economy and the increasing penetration of smartphones further support the adoption of mobile wallet solutions.
The Tunisia Mobile Wallet Market contends with challenges in achieving widespread adoption and trust. Users need to be assured of the security and reliability of mobile wallet services to adopt them for everyday transactions. Additionally, integrating mobile wallets with existing financial systems and ensuring interoperability between different service providers is crucial for market growth.
The Tunisian government has established a regulatory framework to support the growth of mobile wallets, focusing on security, interoperability, and consumer protection. Policies aim to enhance financial inclusion by making mobile wallets accessible and secure for all citizens.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Tunisia Mobile Wallet Market Overview |
3.1 Tunisia Country Macro Economic Indicators |
3.2 Tunisia Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Tunisia Mobile Wallet Market - Industry Life Cycle |
3.4 Tunisia Mobile Wallet Market - Porter's Five Forces |
3.5 Tunisia Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Tunisia Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Tunisia Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Tunisia Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Tunisia Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rates in Tunisia |
4.2.2 Growing adoption of digital payment solutions |
4.2.3 Government initiatives to promote cashless transactions |
4.3 Market Restraints |
4.3.1 Limited merchant acceptance of mobile wallets |
4.3.2 Concerns regarding data security and privacy |
4.3.3 Low levels of financial literacy among the population |
5 Tunisia Mobile Wallet Market Trends |
6 Tunisia Mobile Wallet Market, By Types |
6.1 Tunisia Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Tunisia Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Tunisia Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Tunisia Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Tunisia Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Tunisia Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Tunisia Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Tunisia Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Tunisia Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Tunisia Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Tunisia Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Tunisia Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Tunisia Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Tunisia Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Tunisia Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Tunisia Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Tunisia Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Tunisia Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Tunisia Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Tunisia Mobile Wallet Market Import-Export Trade Statistics |
7.1 Tunisia Mobile Wallet Market Export to Major Countries |
7.2 Tunisia Mobile Wallet Market Imports from Major Countries |
8 Tunisia Mobile Wallet Market Key Performance Indicators |
8.1 Number of active mobile wallet users in Tunisia |
8.2 Average transaction value through mobile wallets |
8.3 Percentage of online transactions using mobile wallets |
9 Tunisia Mobile Wallet Market - Opportunity Assessment |
9.1 Tunisia Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Tunisia Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Tunisia Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Tunisia Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Tunisia Mobile Wallet Market - Competitive Landscape |
10.1 Tunisia Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Tunisia Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |