Market Forecast By Product Types (Soft Drinks, Carbonated Water, Sports & Energy Drinks, Others), By Flavour (Cola, Fruit Based, Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Food Service Outlets, Transport Terminals, Online Stores & D2C) And Competitive Landscape
Product Code: ETC038899 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Turkey Carbonated Beverages Market has undergone significant developments in recent years. By 2023, the market is expected to reach a value of USD 6.46 billion, increasing at a compound annual growth rate (CAGR) of 5.4%. One of the key factors driving this growth is an increase in disposable income among Turkish consumers.
In addition, changing consumer preferences and a growing awareness of health concerns have led to increased demand for low-sugar or sugar-free carbonated beverages. Companies are responding by introducing new products that cater to these demands and expanding their product lines accordingly.
Furthermore, technological advancements such as improved packaging methods and innovative marketing strategies have also contributed to the market's growth. With more players entering the industry each year, competition has intensified, leading companies to focus on innovation and differentiation in order to stand out from their competitors.
With continued economic stability and rising consumer demand for healthier beverage options, it appears that Turkey's Carbonated Beverages Market will continue its upward trajectory well into the future.
The Turkey Carbonated Beverages market has been growing steadily in recent years. Consumers in Turkey have a strong preference for carbonated beverages, which has resulted in the growth of the industry. The industry includes various types of carbonated drinks like soda and energy drinks.
Carbonated beverages are popular across all age groups in Turkey, with teenagers and young adults being the primary consumers. The rise of social media platforms and influencer marketing has further boosted the demand for these products among younger demographics.
The COVID-19 pandemic has significantly impacted the Turkey carbonated beverages market, as it has with many other industries worldwide. With lockdowns and increased health concerns, people have been more cautious about their food and beverage choices. As a result, there has been a shift in consumer behavior towards healthier options such as natural juices and flavored water.
Another impact of the pandemic is that consumers are spending less on non-essential items like soda and carbonated drinks. This trend has affected not only small businesses but also large corporations in the industry who have had to adjust their marketing strategies to reach customers during these challenging times.
In response to the shifting landscape caused by COVID-19, some companies in Turkey's carbonated beverage market have started producing immunity-boosting drinks containing vitamins C and D. They hope that this new product line will appeal to customers looking for healthy drink options while strengthening their immune system.
Despite these challenges, experts predict that the Turkey carbonated beverage market will recover its losses over time, with growth expected at a compound annual rate of 3% from 2020-2026.
The Turkey Carbonated Beverages Market is thriving and has shown an impressive growth rate in recent years. The market players are focusing on developing innovative products to cater to changing consumer preferences and demands. Additionally, they are also implementing effective marketing strategies to expand their customer base.
The key players in the Turkey Carbonated Beverages Market include Coca-Cola İçecek, PepsiCo Inc., Pınar Su ve İçecek Sanayi A.Ş., Uludağ Beverage Industry & Trade Co. Inc., and Tamek Gıda Sanayi Ticaret A.
S among others.
These companies have a strong presence in the Turkish market owing to their extensive product portfolio, excellent distribution network, and brand value. They are actively investing in new technologies and research activities for product development and are expected to maintain their dominance over the forecast period.
With rising disposable incomes of consumers coupled with increasing awareness regarding health benefits associated with carbonated beverages consumption; it is anticipated that Turkey's carbonated beverages market will continue its upward trajectory during 2020-2026 period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Carbonated Beverages Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Carbonated Beverages Market Revenues & Volume, 2019 & 2026F |
3.3 Turkey Carbonated Beverages Market - Industry Life Cycle |
3.4 Turkey Carbonated Beverages Market - Porter's Five Forces |
3.5 Turkey Carbonated Beverages Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Turkey Carbonated Beverages Market Revenues & Volume Share, By Flavour, 2019 & 2026F |
3.7 Turkey Carbonated Beverages Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Turkey Carbonated Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Turkey Carbonated Beverages Market Trends |
6 Turkey Carbonated Beverages Market, By Types |
6.1 Turkey Carbonated Beverages Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Turkey Carbonated Beverages Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Turkey Carbonated Beverages Market Revenues & Volume, By Soft Drinks, 2016 - 2026F |
6.1.4 Turkey Carbonated Beverages Market Revenues & Volume, By Carbonated Water, 2016 - 2026F |
6.1.5 Turkey Carbonated Beverages Market Revenues & Volume, By Sports & Energy Drinks, 2016 - 2026F |
6.1.6 Turkey Carbonated Beverages Market Revenues & Volume, By Others, 2016 - 2026F |
6.2 Turkey Carbonated Beverages Market, By Flavour |
6.2.1 Overview and Analysis |
6.2.2 Turkey Carbonated Beverages Market Revenues & Volume, By Cola, 2016 - 2026F |
6.2.3 Turkey Carbonated Beverages Market Revenues & Volume, By Fruit Based, 2016 - 2026F |
6.2.4 Turkey Carbonated Beverages Market Revenues & Volume, By Others, 2016 - 2026F |
6.3 Turkey Carbonated Beverages Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Turkey Carbonated Beverages Market Revenues & Volume, By Hypermarkets & Supermarkets, 2016 - 2026F |
6.3.3 Turkey Carbonated Beverages Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.3.4 Turkey Carbonated Beverages Market Revenues & Volume, By Food Service Outlets, 2016 - 2026F |
6.3.5 Turkey Carbonated Beverages Market Revenues & Volume, By Transport Terminals, 2016 - 2026F |
6.3.6 Turkey Carbonated Beverages Market Revenues & Volume, By Online Stores & D2C, 2016 - 2026F |
7 Turkey Carbonated Beverages Market Import-Export Trade Statistics |
7.1 Turkey Carbonated Beverages Market Export to Major Countries |
7.2 Turkey Carbonated Beverages Market Imports from Major Countries |
8 Turkey Carbonated Beverages Market Key Performance Indicators |
9 Turkey Carbonated Beverages Market - Opportunity Assessment |
9.1 Turkey Carbonated Beverages Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Turkey Carbonated Beverages Market Opportunity Assessment, By Flavour, 2019 & 2026F |
9.3 Turkey Carbonated Beverages Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Turkey Carbonated Beverages Market - Competitive Landscape |
10.1 Turkey Carbonated Beverages Market Revenue Share, By Companies, 2019 |
10.2 Turkey Carbonated Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |