Product Code: ETC278498 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The mobile wallet market in Turkey is expanding with the rise of digital payments. Mobile wallets allow users to store payment information and conduct transactions securely and conveniently using their mobile devices.
The mobile wallet market in Turkey benefits from digital payments adoption, contactless transactions, and e-commerce growth. Demand for mobile wallet apps offering payment convenience, loyalty rewards, and NFC-enabled transactions drives market growth. Technological innovations in mobile payment security, blockchain integration, and peer-to-peer (P2P) transfers enhance market competitiveness and user adoption in cashless economies.
Challenges in Turkey`s mobile wallet market include enhancing mobile payment security and fraud prevention measures, expanding acceptance networks for mobile transactions, and promoting consumer trust and adoption of mobile wallet services amid digital payment competition.
Government policies in Turkey focus on promoting the mobile wallet market through digital payment innovation and financial technology regulation. Regulatory frameworks ensure wallet interoperability and transaction security, fostering consumer adoption and digital financial inclusion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Mobile Wallet Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Mobile Wallet Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey Mobile Wallet Market - Industry Life Cycle |
3.4 Turkey Mobile Wallet Market - Porter's Five Forces |
3.5 Turkey Mobile Wallet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Turkey Mobile Wallet Market Revenues & Volume Share, By Technology, 2021 & 2031F |
3.7 Turkey Mobile Wallet Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Turkey Mobile Wallet Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Turkey Mobile Wallet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Turkey |
4.2.2 Growing preference for cashless transactions among consumers |
4.2.3 Government initiatives to promote digital payments and financial inclusion |
4.3 Market Restraints |
4.3.1 Concerns regarding data security and privacy |
4.3.2 Limited merchant acceptance of mobile wallets |
4.3.3 Lack of awareness and trust among consumers regarding mobile wallet technology |
5 Turkey Mobile Wallet Market Trends |
6 Turkey Mobile Wallet Market, By Types |
6.1 Turkey Mobile Wallet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Turkey Mobile Wallet Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Turkey Mobile Wallet Market Revenues & Volume, By Proximity, 2021-2031F |
6.1.4 Turkey Mobile Wallet Market Revenues & Volume, By Remote, 2021-2031F |
6.2 Turkey Mobile Wallet Market, By Technology |
6.2.1 Overview and Analysis |
6.2.2 Turkey Mobile Wallet Market Revenues & Volume, By Near Field Communication, 2021-2031F |
6.2.3 Turkey Mobile Wallet Market Revenues & Volume, By Qr Code, 2021-2031F |
6.2.4 Turkey Mobile Wallet Market Revenues & Volume, By Text Based/short Message Service, 2021-2031F |
6.2.5 Turkey Mobile Wallet Market Revenues & Volume, By Digital Only, 2021-2031F |
6.3 Turkey Mobile Wallet Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Turkey Mobile Wallet Market Revenues & Volume, By Hospitality & Transportation, 2021-2031F |
6.3.3 Turkey Mobile Wallet Market Revenues & Volume, By Media & Entertainment, 2021-2031F |
6.3.4 Turkey Mobile Wallet Market Revenues & Volume, By Retail, 2021-2031F |
6.3.5 Turkey Mobile Wallet Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.6 Turkey Mobile Wallet Market Revenues & Volume, By Energy & Utilities, 2021-2031F |
6.3.7 Turkey Mobile Wallet Market Revenues & Volume, By Telecommunication, 2021-2031F |
6.4 Turkey Mobile Wallet Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Turkey Mobile Wallet Market Revenues & Volume, By Personal, 2021-2031F |
6.4.3 Turkey Mobile Wallet Market Revenues & Volume, By Business, 2021-2031F |
7 Turkey Mobile Wallet Market Import-Export Trade Statistics |
7.1 Turkey Mobile Wallet Market Export to Major Countries |
7.2 Turkey Mobile Wallet Market Imports from Major Countries |
8 Turkey Mobile Wallet Market Key Performance Indicators |
8.1 Number of active mobile wallet users in Turkey |
8.2 Transaction volume through mobile wallets |
8.3 Growth rate of mobile wallet usage among different age groups or demographics |
9 Turkey Mobile Wallet Market - Opportunity Assessment |
9.1 Turkey Mobile Wallet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Turkey Mobile Wallet Market Opportunity Assessment, By Technology, 2021 & 2031F |
9.3 Turkey Mobile Wallet Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Turkey Mobile Wallet Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Turkey Mobile Wallet Market - Competitive Landscape |
10.1 Turkey Mobile Wallet Market Revenue Share, By Companies, 2024 |
10.2 Turkey Mobile Wallet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |