United States (US) Connected TV Market (2025-2031) | Industry, Outlook, Value, Forecast, Share, Segmentation, Competitive Landscape, Analysis, Companies, Growth, Size & Revenue, Trends

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) Connected TV Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) Connected TV Market - Industry Life Cycle

3.4 United States (US) Connected TV Market - Porter's Five Forces

3.5 United States (US) Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for streaming services and content consumption on connected TVs

4.2.2 Technological advancements leading to improved features and functionalities in connected TVs

4.2.3 Growing trend of cord-cutting and preference for over-the-top (OTT) platforms

4.2.4 Rise in smart home adoption and integration of connected TVs in smart home ecosystems

4.3 Market Restraints

4.3.1 High initial cost and ongoing expenses associated with purchasing and maintaining connected TVs

4.3.2 Privacy and security concerns related to data sharing and online activities on connected TVs

4.3.3 Limited availability of high-speed internet in certain regions impacting streaming quality and user experience

6.1 United States (US) Connected TV Market, By Screen Size

6.1.1 Overview and Analysis

6.1.2 United States (US) Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F

6.1.3 United States (US) Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F

6.1.4 United States (US) Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F

6.1.5 United States (US) Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F

6.1.6 United States (US) Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F

7.1 United States (US) Connected TV Market Export to Major Countries

7.2 United States (US) Connected TV Market Imports from Major Countries

8.1 Average daily time spent on connected TV platforms

8.2 Number of households adopting connected TV devices

8.3 Percentage of households using connected TV for accessing streaming services

8.4 Average number of connected devices per household

8.5 Growth in subscription numbers for OTT platforms

9.1 United States (US) Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F

10.1 United States (US) Connected TV Market Revenue Share, By Companies, 2024

10.2 United States (US) Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters