United States (US) Connected TV Market (2025-2031) | Industry, Outlook, Value, Forecast, Share, Segmentation, Competitive Landscape, Analysis, Companies, Growth, Size & Revenue, Trends
Market Forecast By Screen Size (Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, Above 70 inches) And Competitive Landscape
| Product Code: ETC9963186 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Key Highlights of the Report:
- United States (US) Connected TV Market Outlook
- Market Size of United States (US) Connected TV Market, 2024
- Forecast of United States (US) Connected TV Market, 2031
- Historical Data and Forecast of United States (US) Connected TV Revenues & Volume for the Period 2021- 2031
- United States (US) Connected TV Market Trend Evolution
- United States (US) Connected TV Market Drivers and Challenges
- United States (US) Connected TV Price Trends
- United States (US) Connected TV Porter's Five Forces
- United States (US) Connected TV Industry Life Cycle
- Historical Data and Forecast of United States (US) Connected TV Market Revenues & Volume By Screen Size for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Connected TV Market Revenues & Volume By Less than 30 inches for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Connected TV Market Revenues & Volume By 30 inches to 50 inches for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Connected TV Market Revenues & Volume By 50 inches to 70 inches for the Period 2021- 2031
- Historical Data and Forecast of United States (US) Connected TV Market Revenues & Volume By Above 70 inches for the Period 2021- 2031
- United States (US) Connected TV Import Export Trade Statistics
- Market Opportunity Assessment By Screen Size
- United States (US) Connected TV Top Companies Market Share
- United States (US) Connected TV Competitive Benchmarking By Technical and Operational Parameters
- United States (US) Connected TV Company Profiles
- United States (US) Connected TV Key Strategic Recommendations
Frequently Asked Questions About the Market Study (FAQs):
6Wresearch actively monitors the United States (US) Connected TV Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the United States (US) Connected TV Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Connected TV Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Connected TV Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Connected TV Market - Industry Life Cycle |
3.4 United States (US) Connected TV Market - Porter's Five Forces |
3.5 United States (US) Connected TV Market Revenues & Volume Share, By Screen Size, 2021 & 2031F |
4 United States (US) Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for streaming services and content consumption on connected TVs |
4.2.2 Technological advancements leading to improved features and functionalities in connected TVs |
4.2.3 Growing trend of cord-cutting and preference for over-the-top (OTT) platforms |
4.2.4 Rise in smart home adoption and integration of connected TVs in smart home ecosystems |
4.3 Market Restraints |
4.3.1 High initial cost and ongoing expenses associated with purchasing and maintaining connected TVs |
4.3.2 Privacy and security concerns related to data sharing and online activities on connected TVs |
4.3.3 Limited availability of high-speed internet in certain regions impacting streaming quality and user experience |
5 United States (US) Connected TV Market Trends |
6 United States (US) Connected TV Market, By Types |
6.1 United States (US) Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Connected TV Market Revenues & Volume, By Screen Size, 2021- 2031F |
6.1.3 United States (US) Connected TV Market Revenues & Volume, By Less than 30 inches, 2021- 2031F |
6.1.4 United States (US) Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2021- 2031F |
6.1.5 United States (US) Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2021- 2031F |
6.1.6 United States (US) Connected TV Market Revenues & Volume, By Above 70 inches, 2021- 2031F |
7 United States (US) Connected TV Market Import-Export Trade Statistics |
7.1 United States (US) Connected TV Market Export to Major Countries |
7.2 United States (US) Connected TV Market Imports from Major Countries |
8 United States (US) Connected TV Market Key Performance Indicators |
8.1 Average daily time spent on connected TV platforms |
8.2 Number of households adopting connected TV devices |
8.3 Percentage of households using connected TV for accessing streaming services |
8.4 Average number of connected devices per household |
8.5 Growth in subscription numbers for OTT platforms |
9 United States (US) Connected TV Market - Opportunity Assessment |
9.1 United States (US) Connected TV Market Opportunity Assessment, By Screen Size, 2021 & 2031F |
10 United States (US) Connected TV Market - Competitive Landscape |
10.1 United States (US) Connected TV Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential assessment - trade Analytics for 2030
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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