| Product Code: ETC9966485 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, the United States continued to see significant import shipments of fortified breakfast cereals, with key exporting countries including Canada, Mexico, Germany, South Korea, and Thailand. Despite a slight decline in growth rate from 2023 to 2024, the industry maintained a high concentration level, as indicated by the Herfindahl-Hirschman Index (HHI). With a solid compound annual growth rate (CAGR) of 6.26% from 2020 to 2024, the fortified breakfast cereal market remains robust and competitive, with diverse sources contributing to the supply chain.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Fortified Breakfast Cereals Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Fortified Breakfast Cereals Market - Industry Life Cycle |
3.4 United States (US) Fortified Breakfast Cereals Market - Porter's Five Forces |
3.5 United States (US) Fortified Breakfast Cereals Market Revenues & Volume Share, By Cereal Type, 2021 & 2031F |
3.6 United States (US) Fortified Breakfast Cereals Market Revenues & Volume Share, By Nutrients Type, 2021 & 2031F |
3.7 United States (US) Fortified Breakfast Cereals Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Fortified Breakfast Cereals Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the importance of a healthy breakfast |
4.2.2 Growing trend of convenience and on-the-go breakfast options |
4.2.3 Rising demand for fortified foods due to health consciousness |
4.3 Market Restraints |
4.3.1 Competition from other breakfast options like yogurt, smoothies, and protein bars |
4.3.2 Fluctuating prices of raw materials affecting production costs |
4.3.3 Health concerns related to added sugars and artificial ingredients in fortified cereals |
5 United States (US) Fortified Breakfast Cereals Market Trends |
6 United States (US) Fortified Breakfast Cereals Market, By Types |
6.1 United States (US) Fortified Breakfast Cereals Market, By Cereal Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Cereal Type, 2021- 2031F |
6.1.3 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Wheat, 2021- 2031F |
6.1.4 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Rice, 2021- 2031F |
6.1.5 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Barley, 2021- 2031F |
6.1.6 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Oat, 2021- 2031F |
6.1.7 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Corn, 2021- 2031F |
6.1.8 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Fortified Breakfast Cereals Market, By Nutrients Type |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Minerals, 2021- 2031F |
6.2.3 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Vitamins, 2021- 2031F |
6.3 United States (US) Fortified Breakfast Cereals Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.3.3 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.3.4 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.3.5 United States (US) Fortified Breakfast Cereals Market Revenues & Volume, By Others, 2021- 2031F |
7 United States (US) Fortified Breakfast Cereals Market Import-Export Trade Statistics |
7.1 United States (US) Fortified Breakfast Cereals Market Export to Major Countries |
7.2 United States (US) Fortified Breakfast Cereals Market Imports from Major Countries |
8 United States (US) Fortified Breakfast Cereals Market Key Performance Indicators |
8.1 Consumer engagement with online content related to fortified breakfast cereals |
8.2 Number of new product launches in the fortified breakfast cereals segment |
8.3 Percentage increase in sales through e-commerce platforms |
8.4 Growth in partnerships with health and wellness influencers for product promotion |
8.5 Number of mentions and positive sentiment in social media conversations about fortified breakfast cereals |
9 United States (US) Fortified Breakfast Cereals Market - Opportunity Assessment |
9.1 United States (US) Fortified Breakfast Cereals Market Opportunity Assessment, By Cereal Type, 2021 & 2031F |
9.2 United States (US) Fortified Breakfast Cereals Market Opportunity Assessment, By Nutrients Type, 2021 & 2031F |
9.3 United States (US) Fortified Breakfast Cereals Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Fortified Breakfast Cereals Market - Competitive Landscape |
10.1 United States (US) Fortified Breakfast Cereals Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Fortified Breakfast Cereals Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |