Product Code: ETC007341 | Publication Date: Sep 2020 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The United States gift packaging market is a dynamic and growing sector driven by consumer preferences for aesthetically appealing and personalized packaging solutions. The market encompasses a wide range of products including gift bags, wrapping paper, boxes, ribbons, and bows, catering to diverse occasions such as birthdays, holidays, weddings, and corporate events. Key trends shaping the market include the increasing demand for eco-friendly and sustainable packaging options, customization and personalization features, as well as innovations in design and materials. Major players in the US gift packaging market include Hallmark, American Greetings, International Paper Company, and DS Smith. With the rise of e-commerce and the growing emphasis on gifting experiences, the market is expected to continue its steady growth trajectory in the coming years.
The US gift packaging market is experiencing several key trends. Eco-friendly and sustainable packaging options are gaining popularity as consumers become more environmentally conscious. Personalized and custom gift packaging solutions are also in demand, reflecting the desire for a unique and thoughtful gift-giving experience. Additionally, there is a growing interest in premium and luxury packaging options as consumers seek to add a touch of elegance and sophistication to their gifts. The rise of e-commerce has also influenced the market, with a focus on convenient and attractive packaging solutions for online purchases. Overall, the US gift packaging market is evolving to meet the changing preferences and expectations of consumers, with an emphasis on sustainability, personalization, and premium offerings.
In the US gift packaging market, some significant challenges include increasing competition from e-commerce platforms, evolving consumer preferences for sustainable and eco-friendly packaging materials, and the rising costs of raw materials and production. With the growth of online shopping, traditional brick-and-mortar retailers are facing pressure to enhance their packaging offerings to stay competitive. Consumers are becoming more conscious of the environmental impact of packaging, leading to a demand for sustainable options, which can be more expensive to produce. Additionally, fluctuations in raw material prices, such as paper and plastics, can affect profitability for gift packaging manufacturers. To succeed in this competitive landscape, companies in the US gift packaging market need to innovate, adapt to changing consumer preferences, invest in sustainable practices, and manage costs effectively.
The US Gift Packaging Market presents various investment opportunities for investors seeking to capitalize on the growing demand for unique and personalized gifting experiences. With the increasing trend of online shopping and e-commerce, there is a growing need for innovative and sustainable gift packaging solutions. Investors can explore opportunities in eco-friendly packaging materials, customized packaging options, and technology-driven solutions such as augmented reality packaging experiences. Additionally, the rise of subscription box services and the demand for luxury gift packaging present avenues for investment in premium packaging designs and materials. Collaborations with emerging artists and designers to create exclusive packaging offerings can also appeal to consumers looking for distinctive gifting options. Overall, the US Gift Packaging Market offers diverse investment opportunities for those willing to innovate and cater to evolving consumer preferences.
Government policies related to the US Gift Packaging Market primarily focus on regulations that ensure the safety and compliance of packaging materials. The Food and Drug Administration (FDA) oversees packaging for food and beverages, ensuring that it meets specific standards to protect consumer health. Additionally, the Federal Trade Commission (FTC) enforces truth in advertising laws to prevent deceptive packaging practices. The Environmental Protection Agency (EPA) also plays a role in regulating packaging materials to promote sustainability and reduce environmental impact. Overall, government policies in the US Gift Packaging Market aim to safeguard consumer interests, promote fair competition, and protect the environment through regulatory oversight and enforcement.
The future outlook for the United States gift packaging market appears positive, with sustained growth expected in the coming years. Factors such as increasing consumer spending on gifts, rising e-commerce sales, and a growing trend towards personalized and eco-friendly packaging options are likely to drive market expansion. Additionally, the demand for innovative and creative packaging solutions to enhance the gifting experience is expected to fuel market growth. With the rise of special occasions and events triggering gifting trends, the industry is projected to witness a surge in demand for unique and aesthetically pleasing gift packaging solutions, creating opportunities for manufacturers and retailers to capitalize on this growing market segment.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Gift Packaging Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Gift Packaging Market Revenues & Volume, 2019 & 2026F |
3.3 United States (US) Gift Packaging Market - Industry Life Cycle |
3.4 United States (US) Gift Packaging Market - Porter's Five Forces |
3.5 United States (US) Gift Packaging Market Revenues & Volume Share, By Types, 2019 & 2026F |
3.6 United States (US) Gift Packaging Market Revenues & Volume Share, By Applications, 2019 & 2026F |
4 United States (US) Gift Packaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer spending on gifts |
4.2.2 Growth in the e-commerce industry |
4.2.3 Rising demand for personalized and luxury gift packaging |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices |
4.3.2 Intense competition in the market |
4.3.3 Environmental concerns leading to demand for sustainable packaging options |
5 United States (US) Gift Packaging Market Trends |
6 United States (US) Gift Packaging Market, By Types |
6.1 United States (US) Gift Packaging Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Gift Packaging Market Revenues & Volume, By Types, 2016 - 2026F |
6.1.3 United States (US) Gift Packaging Market Revenues & Volume, By Primary Gift Packaging, 2016 - 2026F |
6.1.4 United States (US) Gift Packaging Market Revenues & Volume, By Secondary Gift Packaging, 2016 - 2026F |
6.2 United States (US) Gift Packaging Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Gift Packaging Market Revenues & Volume, By Personal , 2016 - 2026F |
6.2.3 United States (US) Gift Packaging Market Revenues & Volume, By Commercial, 2016 - 2026F |
7 United States (US) Gift Packaging Market Import-Export Trade Statistics |
7.1 United States (US) Gift Packaging Market Export to Major Countries |
7.2 United States (US) Gift Packaging Market Imports from Major Countries |
8 United States (US) Gift Packaging Market Key Performance Indicators |
8.1 Customer satisfaction scores related to gift packaging |
8.2 Number of innovative packaging designs introduced |
8.3 Percentage of revenue from eco-friendly packaging options |
8.4 Adoption rate of personalized packaging solutions |
8.5 Growth in the demand for gift packaging accessories |
9 United States (US) Gift Packaging Market - Opportunity Assessment |
9.1 United States (US) Gift Packaging Market Opportunity Assessment, By Types, 2019 & 2026F |
9.2 United States (US) Gift Packaging Market Opportunity Assessment, By Applications, 2019 & 2026F |
10 United States (US) Gift Packaging Market - Competitive Landscape |
10.1 United States (US) Gift Packaging Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Gift Packaging Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |