US Kombucha Market (2025-2031) | Outlook, Companies, Trends, Forecast, Analysis, Value, Size, Growth, Revenue, Industry & Share

US Kombucha Market Highlights

Report Name	US Kombucha Market
Forecast period	2025-2031
CAGR	28.6%
Growing Sector	Food and Beverage

Topics Covered in the US Kombucha Market Report

The US Kombucha market report thoroughly covers the market by type, by flavor and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

US Kombucha Market Synopsis

The US kombucha market has been experiencing significant growth over the past decade, with an increasing number of consumers seeking out healthier alternatives to sugary soft drinks. Further, one of the major trends in the U.S. kombucha market is the introduction of new and unique flavors. Brands are experimenting with a range of ingredients, from turmeric and ginger to more unconventional options like cannabis. Additionally, the market has witnessed an increasing number of small-batch producers entering the market, catering to niche markets and offering more artisanal options for consumers. Another trend is the incorporation of functional ingredients, such as adaptogens or probiotics, which appeal to consumers seeking health benefits beyond hydration. However, despite the growth and success of the US kombucha industry, there are several challenges facing producers and retailers. One challenge is the lack of standardized regulations for kombucha, which can lead to confusion for consumers and make it difficult for businesses to accurately label and market their products. Additionally, the relatively short shelf-life of kombucha can lead to logistical challenges in terms of distribution and storage. Finally, there is a risk of contamination during the fermentation process, which can lead to spoilage and potentially harm consumers.

According to 6Wresearch, US Kombucha market size is projected to grow at a CAGR of 28.6% during 2025-2031. This growth can be linked to various factors such as increased demand for functional beverages, health consciousness, and a shift towards natural products. Additionally, one of the significant growth drivers of the US kombucha market is the increased awareness of the health benefits associated with the drink. The natural probiotics in the fermented tea have proven to boost digestion, boost immunity, and detoxify the body. The anti-cancer properties of Kombucha have also contributed to its popularity in the market. Further, the Kombucha is available in an array of flavors and blends, and this variety is a significant driver of demand in the US market. Companies are coming up with unique and exciting tastes that cater to the diverse tastes of consumers. Fruits, flowers, and herbs are used to create delicious blends, which are sure to appeal to the consumers. Moreover, the kombucha market in the US has witnessed tremendous growth due to the expansion of the food and beverage industry. With the increasing demand for healthy and all-natural beverages, the market for probiotic drinks has grown at an unprecedented rate. The introduction of kombucha in cafes, restaurants, and bars has encouraged experimentation, and it has become a cult favorite in the beverage industry.

Government Initiatives Introduced in the US Kombucha Market

To support the growth of the kombucha industry, many state government initiatives have been introduced. In California, the birthplace of the kombucha industry, the state passed a bill in 2018 that allows kombucha to be sold commercially without the need for alcohol testing. This has been a significant milestone for the industry, as kombucha often contains trace amounts of alcohol due to the fermentation process, and alcohol testing can be expensive and time-consuming. Similarly, these plans have increased the US Kombucha Market Share. Moreover, other states have also introduced initiatives to support the growth of the kombucha market. In Michigan, for example, a Cottage Food Law was passed that now allows kombucha makers to sell their products directly to consumers at farmers' markets and other events. This has made it easier for small-scale kombucha producers to enter the market and reach customers without the need for expensive commercial certification.

Key Players in the US Kombucha Market

The lucrative US kombucha market has attracted new entrants, making the industry highly competitive. New companies such as Health-Ade, Revive Kombucha, and Brew Dr. Kombucha have gained prominence with innovative flavors and packaging styles appealing to different demographics. In addition, the businesses’ hold gigantic US Kombucha Market Revenues. This competition has led to increased marketing activities, promotions, and collaborations with retailers resulting in greater visibility for the beverage.

Future Insights of the US Kombucha Market

The future of the U.S. kombucha market appears bright. As consumers continue to seek out healthier and more functional beverage options, kombucha is poised to remain a popular choice. The industry has also shown resilience in the face of regulatory and logistical challenges, with many producers focusing on educating consumers about the benefits of their products and working to improve standards across the industry. With innovation and creativity at the forefront of this market, the market is likely to witness continued growth and new opportunities for businesses in the U.S. kombucha industry.

Market Analysis by Type

According to Ravi Bhandari, Research Head, 6Wresearch, Kombucha is made by fermenting black or green tea with a symbiotic colony of bacteria and yeast (SCOBY). This fermentation process is responsible for the unique flavor and health benefits of kombucha. There are three main microorganisms present in kombucha including bacteria, yeast, and mold. Further, bacteria play a crucial role in the fermentation process of kombucha as they convert sugar into alcohol. The two most common types of bacteria found in kombucha are Gluconacetobacter and Acetobacter, which convert alcohol into acetic acid, which gives kombucha its tangy taste. Moreover, the yeast in kombucha is responsible for converting sugar into alcohol. The most common types of yeast found in kombucha are Saccharomyces cerevisiae and Brettanomyces. During the fermentation process, the yeast produces ethanol, which is then converted into acetic acid by the bacteria.

Market Analysis by Flavor

Herbs and spices are popular ingredients in kombucha due to their flavor as well as their medicinal properties. Popular herbs and spices include ginger, turmeric, cinnamon, and mint. Ginger, in particular, adds a spicy kick to the drink and aids in digestion. Turmeric, on the other hand, has anti-inflammatory properties and offers a unique earthy flavor. Cinnamon is another popular herb that is widely used in kombucha due to its warming and sweet taste, while mint adds a refreshing and cooling sensation to the drink. In addition, citrus is another popular flavor of kombucha in the US market. Citrus fruits such as lemon, lime, and grapefruit add a tangy and zesty taste to the drink. These flavors are refreshing and are perfect for those who enjoy a sour taste. Additionally, citrus fruits are rich in vitamin C, which is essential for keeping the immune system healthy.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• US Kombucha Market Overview
• US Kombucha Market Outlook
• US Kombucha Market Forecast
• Market Size of US Kombucha Market, 2024
• Forecast of US Kombucha Market, 2031
• Historical Data and Forecast of US Kombucha Revenues & Volume for the Period 2021-2031
• US Kombucha Market Trend Evolution
• US Kombucha Market Drivers and Challenges
• US Kombucha Price Trends
• US Kombucha Porter`s Five Forces
• US Kombucha Industry Life Cycle
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Types for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Bacteria for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Yeast for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Mold for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Flavors for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Herbs & Spices for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Citrus for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Berries for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Apple for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume By Coconut & Mangoes for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume, By Flowers for the Period 2021-2031
• Historical Data and Forecast of US Kombucha Market Revenues & Volume, By Others for the Period 2021-2031
• US Kombucha Import Export Trade Statistics
• Market Opportunity Assessment, By Types
• Market Opportunity Assessment, By Flavors
• US Kombucha Top Companies Market Share
• US Kombucha Competitive Benchmarking, By Technical and Operational Parameters
• US Kombucha Company Profiles
• US Kombucha Key Strategic Recommendations

Markets Covered

The US Kombucha market report provides a detailed analysis of the following market segments:

By Type

• Bacteria
• Yeast
• Mold
• Others

By Flavor

• Herbs & Spices
• Citrus
• Berries
• Apple
• Coconut & Mangoes
• Flowers
• Others