Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape
Product Code: ETC4383782 | Publication Date: Jul 2023 | Updated Date: Jan 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Report Name | US M Commerce Market |
Forecast period | 2025-2031 |
CAGR | 32.6% |
Growing Sector | E Commerce |
The US M Commerce market report thoroughly covers the market by transactions, by payment modes, by users and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The US mobile commerce (m-commerce) market has witnessed exponential growth over the past few years, fueled by the increasing penetration of smartphones and high-speed internet. Consumers have rapidly embraced the convenience of shopping on-the-go, leading to a surge in online purchases made via mobile devices. This trend not only reflects a shift in consumer behavior but also compels retailers to enhance their mobile shopping interfaces to offer a seamless and user-friendly experience. Additionally, one significant trend in the US m-commerce market is the rise of social commerce, where social media platforms become conduits for direct sales. This evolution blurs the lines between social networking and online shopping, as consumers discover and purchase products without leaving their favorite social apps. Another emerging trend is the use of augmented reality (AR) in shopping apps, allowing customers to visualize products in their own space before making a purchase. Additionally, voice search and voice-activated shopping are gaining traction, offering a hands-free shopping experience that enhances convenience for the user. These trends underscore the dynamic nature of the m-commerce landscape and the need for retailers to continuously innovate to meet changing consumer expectations.
According to 6Wresearch, US M Commerce market size is projected to grow at a CAGR of 32.6% during 2025-2031. Several factors contribute to the growth of the US mobile commerce (m-commerce) market. Firstly, advancements in technology have made mobile devices more powerful and affordable, putting smartphones in the hands of more consumers. This widespread availability of technology is accompanied by improvements in mobile internet speed and reliability, courtesy of the rollout of 5G networks, which enhances the shopping experience on-the-go. Secondly, consumer behavior and preferences have evolved, with a clear preference for the convenience and immediacy of mobile shopping. The pandemic accelerated this shift as consumers sought safe, contactless shopping options.
Furthermore, businesses and retailers have responded to this demand by optimizing their mobile platforms, investing in apps, and integrating secure payment options, which builds trust and encourages more transactions. Lastly, innovative marketing strategies utilizing social media, personalized advertising, and real-time promotions have directly contributed to m-commerce's exponential growth by engaging customers in their daily digital environments. These drivers collectively underscore a robust and continuing upward trajectory for the US m-commerce market.
Government initiatives also play a critical role in supporting the burgeoning growth of mobile commerce (m-commerce) in the US. By implementing policies that ensure the security of online transactions and safeguarding consumer privacy, the government helps to instill confidence in mobile shoppers. Additionally, investments in digital infrastructure, such as expanding broadband access and enhancing mobile network capabilities, significantly improve the reliability and speed of mobile internet, thereby facilitating smoother online shopping experiences. Steadily, these activities have enhanced the US M Commerce Market Share. Additionally, these efforts, combined with regulations that encourage competition and innovation in the tech industry, are instrumental in creating a fertile environment for m-commerce to thrive.
Amidst the burgeoning landscape of m-commerce, several key companies have emerged as pivotal players, driving innovation, and setting trends. Amazon and eBay, long-standing giants in the online retail space, continue to dominate with their extensive product ranges, sophisticated mobile platforms, and personalized shopping experiences. Tech companies like Apple and Samsung have also made substantial inroads into m-commerce through their mobile payment systems, Apple Pay and Samsung Pay, making transactions seamless and secure. Additionally, Shopify has empowered smaller retailers to make a mark in mobile commerce by offering an easy-to-use platform for creating mobile-friendly online stores. In addition, the businesses’ grasp massive US M Commerce Market Revenues. Collectively, these companies not only shape consumer expectations but also push the boundaries of what's possible in the evolving mobile commerce landscape
The future of m-commerce in the US appears to be on an exciting trajectory, marked by technological advancements and evolving consumer behaviors. The integration of augmented reality (AR) into shopping apps is set to revolutionize how consumers interact with products before making a purchase, offering a virtual 'try-before-you-buy' experience. Additionally, the rise of 5G technology promises to drastically reduce loading times and improve the overall mobile shopping experience, potentially increasing consumer engagement and sales. Furthermore, as artificial intelligence and machine learning technologies become more sophisticated, personalized shopping experiences are expected to reach new levels of accuracy, making shopping more intuitive and efficient for consumers. These advancements, coupled with a growing emphasis on sustainable and ethical shopping practices, will likely shape the future of m-commerce, making it not only more convenient and immersive but also more responsible.
According to Ravi Bhandari, Research Head, 6Wresearch, M Retailing has emerged as a powerhouse, driving the bulk of m-commerce sales. Consumers increasingly rely on their mobile devices to shop for clothes, electronics, groceries, and more. The convenience of shopping anytime, anywhere, without the constraints of physical stores, has catapulted m retailing to the forefront of m-commerce growth. Additionally, M Ticketing/Booking services have also seen a surge in usage, as consumers turn to mobile apps to book flights, movie tickets, hotel stays, and even appointments. This segment's growth highlights the shift towards digital solutions for managing various aspects of travel and entertainment, offering a seamless, hassle-free booking experience. Further, M Billing represents a critical component of m-commerce, simplifying the payment of utilities, subscriptions, and other recurring expenses. The adoption of mobile billing methods is driven by their convenience, reducing the necessity for traditional, more time-consuming payment
In the realm of m-commerce, the method of payment plays a pivotal role in shaping the user experience and facilitating seamless transactions. Near Field Communication (NFC) enables users to make payments by simply tapping their devices against a terminal, offering speed and convenience for in-store purchases. Premium SMS allows users to charge payments directly to their phone bills, often employed for digital content purchases and charitable donations. Wireless Application Protocol (WAP) provides a secure method for online shopping through mobile browsers, although its usage has declined with the rise of more advanced technologies. Direct Carrier Billing stands out for its simplicity, enabling users to make purchases through their mobile carrier, with charges appearing directly on their phone bills. Each of these payment modes reflects different aspects of consumer preference and technological evolution, contributing to the diverse landscape of m-commerce payment solutions.
The US M Commerce market report provides a detailed analysis of the following market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) M Commerce Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) M Commerce Market - Industry Life Cycle |
3.4 United States (US) M Commerce Market - Porter's Five Forces |
3.5 United States (US) M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 United States (US) M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 United States (US) M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 United States (US) M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 United States (US) M Commerce Market Trends |
6 United States (US) M Commerce Market, By Types |
6.1 United States (US) M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 United States (US) M Commerce Market Revenues & Volume, By Transactions, 2021 - 2031F |
6.1.3 United States (US) M Commerce Market Revenues & Volume, By M Retailing, 2021 - 2031F |
6.1.4 United States (US) M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021 - 2031F |
6.1.5 United States (US) M Commerce Market Revenues & Volume, By M Billing, 2021 - 2031F |
6.1.6 United States (US) M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021 - 2031F |
6.2 United States (US) M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 United States (US) M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021 - 2031F |
6.2.3 United States (US) M Commerce Market Revenues & Volume, By Premium SMS, 2021 - 2031F |
6.2.4 United States (US) M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021 - 2031F |
6.2.5 United States (US) M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021 - 2031F |
6.3 United States (US) M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 United States (US) M Commerce Market Revenues & Volume, By Smart device users, 2021 - 2031F |
6.3.3 United States (US) M Commerce Market Revenues & Volume, By Feature phone users, 2021 - 2031F |
7 United States (US) M Commerce Market Import-Export Trade Statistics |
7.1 United States (US) M Commerce Market Export to Major Countries |
7.2 United States (US) M Commerce Market Imports from Major Countries |
8 United States (US) M Commerce Market Key Performance Indicators |
9 United States (US) M Commerce Market - Opportunity Assessment |
9.1 United States (US) M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 United States (US) M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 United States (US) M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 United States (US) M Commerce Market - Competitive Landscape |
10.1 United States (US) M Commerce Market Revenue Share, By Companies, 2024 |
10.2 United States (US) M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |