| Product Code: ETC9969887 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States saw a significant increase in matcha import shipments in 2024, with top exporting countries including Canada, China, UK, Sri Lanka, and Japan. The market displayed a shift from low to moderate concentration, indicating a more competitive landscape. The compound annual growth rate (CAGR) from 2020 to 2024 stood at a healthy 4.26%, while the growth rate from 2023 to 2024 spiked at an impressive 21.96%. This suggests a growing demand for matcha products in the US market, with a diverse range of suppliers contributing to the market`s expansion.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Matcha Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Matcha Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Matcha Market - Industry Life Cycle |
3.4 United States (US) Matcha Market - Porter's Five Forces |
3.5 United States (US) Matcha Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 United States (US) Matcha Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of matcha |
4.2.2 Growing trend of healthy eating and wellness lifestyles |
4.2.3 Rising popularity of matcha-based beverages in the US market |
4.3 Market Restraints |
4.3.1 High production costs and limited availability of high-quality matcha leaves |
4.3.2 Intense competition from other superfood and health beverage products in the market |
5 United States (US) Matcha Market Trends |
6 United States (US) Matcha Market, By Types |
6.1 United States (US) Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Matcha Market Revenues & Volume, By Grade, 2021- 2031F |
6.1.3 United States (US) Matcha Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.1.4 United States (US) Matcha Market Revenues & Volume, By Classic, 2021- 2031F |
6.1.5 United States (US) Matcha Market Revenues & Volume, By Culinary, 2021- 2031F |
6.2 United States (US) Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Matcha Market Revenues & Volume, By Regular tea, 2021- 2031F |
6.2.3 United States (US) Matcha Market Revenues & Volume, By Matcha beverages, 2021- 2031F |
6.2.4 United States (US) Matcha Market Revenues & Volume, By Food, 2021- 2031F |
6.2.5 United States (US) Matcha Market Revenues & Volume, By Personal care, 2021- 2031F |
7 United States (US) Matcha Market Import-Export Trade Statistics |
7.1 United States (US) Matcha Market Export to Major Countries |
7.2 United States (US) Matcha Market Imports from Major Countries |
8 United States (US) Matcha Market Key Performance Indicators |
8.1 Number of matcha-related social media mentions and engagements |
8.2 Growth in the number of matcha cafes and specialty stores in the US |
8.3 Increase in the number of matcha recipes and products available in mainstream retail outlets |
9 United States (US) Matcha Market - Opportunity Assessment |
9.1 United States (US) Matcha Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 United States (US) Matcha Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Matcha Market - Competitive Landscape |
10.1 United States (US) Matcha Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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