US Menswear Market (2024-2030) | Outlook, Size, Analysis, Forecast, Outlook, Industry, Trends, Revenue, Companies, Value, Growth, Share

US Menswear Market Highlights

Report Name	US Menswear Market
Forecast period	2024-2030
CAGR	8.4%
Growing Sector	Apparel

Topics Covered in the US Menswear Market Report

The US Menswear market report thoroughly covers the market by product type, by season, by distribution channel and competitive Landscape. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

US Menswear Market Synopsis

The US menswear market presents a diverse and dynamic landscape influenced by various factors. Comprising a wide range of clothing and accessories tailored for men, the market is shaped by shifting fashion trends, consumer preferences, and economic factors. As the menswear market continues to evolve, adaptability to changing fashion preferences, technological advancements, and a focus on sustainable practices will be crucial for success and growth in the US. In addition, the market is experiencing notable trends that reflect the evolving preferences and dynamics of the fashion industry. One prominent trend is the increasing demand for sustainable and ethically produced menswear, driven by heightened environmental awareness and consumer consciousness. Casualization, marked by a shift towards more comfortable and versatile clothing options, is gaining momentum, blurring the lines between traditional formal and casual wear. Further, the market faces several challenges that impact its dynamics and growth. One significant challenge is the shifting consumer preferences and the rise of casualization, challenging traditional distinctions between formal and casual wear. Moreover, the market must navigate through the complexities of rapidly changing fashion trends and the demand for more sustainable and ethically produced clothing, requiring brands to adapt their manufacturing processes and sourcing practices.

According to 6Wresearch, US Menswear market size is projected to grow at a CAGR of 8.4% during 2024-2030. The US menswear market is driven by various factors contributing to its growth and evolution. One key driver is the increasing emphasis on personal style and self-expression among men, leading to a higher demand for diverse and fashionable clothing options. In addition, the rise of social media and the influence of fashion influencers and celebrities play a significant role in shaping consumer preferences and driving trends. Additionally, the growing awareness of sustainable and ethical fashion practices is influencing purchasing decisions, prompting brands to adopt environmentally friendly manufacturing processes. Moreover, the expansion of e-commerce channels and the convenience of online shopping contribute to the market's growth, allowing brands to reach a wider audience. Furthermore, innovations in materials and technology, including smart fabrics and sustainable textiles, are fostering product differentiation and enhancing the overall appeal of menswear. As the market continues to cater to the evolving demands of the modern consumer, these growth drivers collectively contribute to the dynamic and competitive landscape of the US menswear market.

Government Initiatives Introduced in the US Menswear Market

The US menswear market is influenced by various government initiatives that shape the industry's regulatory landscape and sustainability efforts. Government agencies, such as the Federal Trade Commission (FTC), play a role in ensuring transparency and consumer protection through labeling and advertising regulations. Additionally, initiatives promoting sustainable and ethical fashion practices align with broader environmental goals, influencing menswear brands to adopt eco-friendly manufacturing processes. Government-backed programs supporting the fashion industry's adaptation to technological advancements and digitalization contribute to the growth of e-commerce within the menswear market. Moreover, trade policies and international relations impact the market's global competitiveness and supply chain dynamics. Similarly, these efforts have advanced the US Menswear Market Share. As the government continues to address issues related to consumer rights, sustainability, and industry innovation, these initiatives play a crucial role in shaping the US menswear market and fostering responsible business practices.

Key Players in the US Menswear Market

The US menswear market is characterized by the presence of key players that significantly influence its trends and dynamics. Established and renowned brands such as Ralph Lauren, Calvin Klein, Tommy Hilfiger, and Brooks Brothers have established themselves as industry leaders, offering a diverse range of menswear spanning from casual to formal attire. These key players leverage their strong brand identities, extensive retail networks, and innovative marketing strategies to maintain a prominent position in the market. In addition, the businesses’ hold immense US Menswear Market Revenues.  Additionally, emerging direct-to-consumer and digitally native brands, such as Bonobos and Everlane, contribute to the market's competitiveness, challenging traditional retail models. Collaborations between menswear brands and celebrities or influencers also play a role in shaping consumer perceptions and driving sales. As the menswear market continues to evolve, these key players remain at the forefront, adapting to changing consumer preferences and driving trends in the US.

Future Insights of the US Menswear Market

The future outlook for the US menswear market, points towards a dynamic and evolving industry landscape shaped by shifting consumer behaviors and emerging trends. Anticipated developments include a heightened focus on sustainability, with consumers increasingly prioritizing eco-friendly and ethically produced menswear. In addition, the integration of technology is expected to play a pivotal role, not only in e-commerce but also in innovative materials and smart textiles, offering new possibilities for product differentiation. Additionally, the continued influence of social media and digital platforms is likely to drive brand engagement and consumer interactions, impacting purchasing decisions. Moreover, inclusivity and diversity are anticipated to remain central themes, with menswear brands embracing a broader range of styles, sizes, and cultural influences. As the industry adapts to these evolving trends, a blend of sustainability, technology, and a customer-centric approach is crucial for navigating the future landscape of the US menswear market.

Market Analysis by Type

According to Ravi Bhandari, Research Head, 6Wresearch, the US menswear market is constantly evolving, and the trends are always changing. However, one thing is certain – men are now more fashion-conscious than ever before. Trousers, denims, shirts and t-shirts, ethnic wear, and accessories are just a few of the many categories that have seen significant changes in recent years. Further, trousers are a versatile item of clothing that can be worn in a variety of settings, and they are essential to any man’s wardrobe. In recent years, there has been a shift in the market towards more comfortable and functional trousers. Men are now looking for trousers that are not only stylish but also practical and comfortable. Jogger-style pants and chinos have been particularly popular in recent years. They offer the perfect combination of comfort and style, making them ideal for both casual and formal wear.

Market Analysis by Distribution Channel

Typically known for selling groceries, these giants like Walmart, Target, and Costco also feature a menswear section varied with a mix of apparel and accessories. One of the reasons why these stores are an excellent distribution channel for menswear is because of their vast customer base. With foot traffic in thousands of people daily, it makes it easier for them to reach a wider audience. The prices are also affordable, making it a popular destination for consumers looking for budget-friendly clothing options. Although these stores receive criticism for fast-fashion practices, they remain a significant distribution channel for menswear in the US.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2020 to 2023.
• Base Year: 2023.
• Forecast Data until 2030.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report

• US Menswear Market Overview
• US Menswear Market Outlook
• US Menswear Market Forecast
• Market Size of US Menswear Market, 2023
• Forecast of US Menswear Market, 2030
• Historical Data and Forecast of US Menswear Revenues & Volume for the Period 2020-2030
• US Menswear Market Trend Evolution
• US Menswear Market Drivers and Challenges
• US Menswear Price Trends
• US Menswear Porter's Five Forces
• US Menswear Industry Life Cycle
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Product Type for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Trousers for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Denims for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Shirts and T-Shirts for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Ethnic Wear for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Others for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Season for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Summer Wear for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Winter Wear for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By All Season Wear for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Distribution Channel for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Supermarkets and Hypermarkets for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Exclusive Stores for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Multi-Brand Retail Outlets for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Online Stores for the Period 2020-2030
• Historical Data and Forecast of US Menswear Market Revenues & Volume By Others for the Period 2020-2030
• US Menswear Import Export Trade Statistics
• Market Opportunity Assessment, By Product Type
• Market Opportunity Assessment, By Season
• Market Opportunity Assessment, By Distribution Channel
• US Menswear Top Companies Market Share
• US Menswear Competitive Benchmarking, By Technical and Operational Parameters
• US Menswear Company Profiles
• US Menswear Key Strategic Recommendations

Markets Covered

The US Menswear market report provides a detailed analysis of the following market segments:

By Product Type

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others

By Season

• Summer Wear
• Winter Wear
• All Season Wear

By Distribution Channel

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others

US Menswear Market (2024-2030): FAQs