| Product Code: ETC053261 | Publication Date: Jan 2021 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The United States continues to be a key destination for toilet paper imports, with top suppliers including Canada, China, Mexico, Indonesia, and Vietnam in 2024. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The industry has shown strong growth, with a notable compound annual growth rate (CAGR) of 10.37% from 2020 to 2024. The growth momentum accelerated further, with a robust growth rate of 14.75% from 2023 to 2024, reflecting the sustained demand for imported toilet paper in the US market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Toilet Paper Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Toilet Paper Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Toilet Paper Market - Industry Life Cycle |
3.4 United States (US) Toilet Paper Market - Porter's Five Forces |
3.5 United States (US) Toilet Paper Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 United States (US) Toilet Paper Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 United States (US) Toilet Paper Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increased awareness of hygiene and sanitation |
4.2.2 Population growth and urbanization |
4.2.3 Changing consumer preferences towards premium and sustainable products |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices (e.g., pulp) |
4.3.2 Competition from alternative products (e.g., bidets) |
4.3.3 Environmental concerns related to deforestation and waste generation |
5 United States (US) Toilet Paper Market Trends |
6 United States (US) Toilet Paper Market, By Types |
6.1 United States (US) Toilet Paper Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Toilet Paper Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 United States (US) Toilet Paper Market Revenues & Volume, By Pulp Paper, 2021 - 2031F |
6.1.4 United States (US) Toilet Paper Market Revenues & Volume, By Recycled Paper, 2021 - 2031F |
6.2 United States (US) Toilet Paper Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Toilet Paper Market Revenues & Volume, By Household, 2021 - 2031F |
6.2.3 United States (US) Toilet Paper Market Revenues & Volume, By Commercial, 2021 - 2031F |
7 United States (US) Toilet Paper Market Import-Export Trade Statistics |
7.1 United States (US) Toilet Paper Market Export to Major Countries |
7.2 United States (US) Toilet Paper Market Imports from Major Countries |
8 United States (US) Toilet Paper Market Key Performance Indicators |
8.1 Consumer demand for eco-friendly toilet paper products |
8.2 Adoption rate of premium toilet paper variants |
8.3 Percentage of households using toilet paper as the primary hygiene product |
9 United States (US) Toilet Paper Market - Opportunity Assessment |
9.1 United States (US) Toilet Paper Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 United States (US) Toilet Paper Market Opportunity Assessment, By Application, 2021 & 2031F |
10 United States (US) Toilet Paper Market - Competitive Landscape |
10.1 United States (US) Toilet Paper Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Toilet Paper Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |