| Product Code: ETC9979701 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The United States continues to see a steady increase in women`s nightwear and underwear import shipments, with top exporters including China, Vietnam, Sri Lanka, Bangladesh, and Egypt. The market remains highly concentrated, with a high Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 stands at 5.62%, indicating a consistent upward trend. Furthermore, the growth rate from 2023 to 2024 is recorded at 3.56%, demonstrating sustained expansion in this segment of the apparel industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 United States (US) Womens Night And Underwear Market Overview |
3.1 United States (US) Country Macro Economic Indicators |
3.2 United States (US) Womens Night And Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 United States (US) Womens Night And Underwear Market - Industry Life Cycle |
3.4 United States (US) Womens Night And Underwear Market - Porter's Five Forces |
3.5 United States (US) Womens Night And Underwear Market Revenues & Volume Share, By Fiber, 2021 & 2031F |
3.6 United States (US) Womens Night And Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 United States (US) Womens Night And Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for comfortable and stylish nightwear and underwear |
4.2.2 Growing emphasis on body positivity and inclusivity leading to a wider range of sizes and styles available |
4.2.3 Shift towards online shopping and e-commerce platforms making it easier for consumers to access a variety of products |
4.3 Market Restraints |
4.3.1 Price fluctuations in raw materials impacting production costs |
4.3.2 Competition from athleisure wear and loungewear segments |
4.3.3 Economic uncertainty affecting consumer spending habits |
5 United States (US) Womens Night And Underwear Market Trends |
6 United States (US) Womens Night And Underwear Market, By Types |
6.1 United States (US) Womens Night And Underwear Market, By Fiber |
6.1.1 Overview and Analysis |
6.1.2 United States (US) Womens Night And Underwear Market Revenues & Volume, By Fiber, 2021- 2031F |
6.1.3 United States (US) Womens Night And Underwear Market Revenues & Volume, By Cotton, 2021- 2031F |
6.1.4 United States (US) Womens Night And Underwear Market Revenues & Volume, By Polyester, 2021- 2031F |
6.1.5 United States (US) Womens Night And Underwear Market Revenues & Volume, By Cellulosic, 2021- 2031F |
6.1.6 United States (US) Womens Night And Underwear Market Revenues & Volume, By Others, 2021- 2031F |
6.2 United States (US) Womens Night And Underwear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 United States (US) Womens Night And Underwear Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 United States (US) Womens Night And Underwear Market Revenues & Volume, By Online, 2021- 2031F |
7 United States (US) Womens Night And Underwear Market Import-Export Trade Statistics |
7.1 United States (US) Womens Night And Underwear Market Export to Major Countries |
7.2 United States (US) Womens Night And Underwear Market Imports from Major Countries |
8 United States (US) Womens Night And Underwear Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Website traffic and engagement metrics |
8.3 Average order value (AOV) |
8.4 Customer satisfaction scores |
8.5 Social media engagement and influencer collaborations |
9 United States (US) Womens Night And Underwear Market - Opportunity Assessment |
9.1 United States (US) Womens Night And Underwear Market Opportunity Assessment, By Fiber, 2021 & 2031F |
9.2 United States (US) Womens Night And Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 United States (US) Womens Night And Underwear Market - Competitive Landscape |
10.1 United States (US) Womens Night And Underwear Market Revenue Share, By Companies, 2024 |
10.2 United States (US) Womens Night And Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |