Market Forecast By Product (Clothes, Footwear, Accessories), By Consumer Group (Men, Women, Kids), By Application (Gym, Sports, Swimming, Others), By Distribution Channel (Online, Offline) And Competitive Landscape
| Product Code: ETC10066692 | Publication Date: Sep 2024 | Updated Date: Jul 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
According to 6Wresearch internal databases and industry insights, the Vietnam Activewear Market is projected to grow at a steady compound annual growth rate (CAGR) of approximately 8.6% during the forecast period 2026–2032.
The graph illustrates the annual growth rates of the Vietnam Activewear Market from 2022 to 2032, highlighting a steady upward trajectory and projected market expansion over the forecast period.
The following table summarizes historical and forecasted growth rates of the Vietnam Activewear Market, along with the rationale behind each year’s performance.
| Year | Estimated Growth (%) | Market Rationale |
| 2022 | 6.7% | Market recovery after pandemic-related restrictions supported renewed gym memberships, outdoor activities, and sports participation. |
| 2023 | 7% | Increasing awareness of fitness lifestyles and higher demand for comfortable athleisure clothing accelerated market adoption. |
| 2024 | 7.2% | Expansion of fitness centres, running communities, and online fashion retail platforms boosted activewear sales. |
| 2025 | 8.5% | Growing preference for multifunctional clothing suitable for workouts and casual wear strengthened consumer demand. |
| 2026 | 8% | Rising disposable income, urban fitness trends, and increased presence of international brands support market growth. |
| 2027 | 8.3% | Growth in women-focused fitness apparel and premium sportswear categories contributes to market expansion. |
| 2028 | 8.6% | Digital commerce growth and influencer-driven fitness trends improve brand visibility and consumer adoption. |
| 2029 | 8.9% | Expansion of domestic sportswear brands and increasing demand for sustainable materials support market development. |
| 2030 | 9.4% | Market maturity in major cities leads to stable growth, supported by emerging demand from smaller urban regions. |
| 2031 | 8.7% | Higher competition among brands moderates’ growth; however, premiumization and innovation maintain demand. |
| 2032 | 9.1% | Continued adoption of active lifestyles and replacement demand sustain long-term market growth. |
The Vietnam Activewear Market Report provides a comprehensive analysis based on Product, Consumer Group, Application, and Distribution Channel. It offers detailed insights into key industry trends, growth drivers, emerging opportunities, competitive developments, and high-growth segments. The report presents an objective assessment of current dynamics and future prospects, enabling stakeholders to make informed business decisions and develop effective strategies aligned with the evolving industry landscape.
| Report Name | Vietnam Activewear Market |
| Forecast period | 2026-2032 |
| CAGR | 8.6% |
| Growing Sector | Activewear and Sports |
The Vietnam Activewear Market specifies the surging need for activewear, which contains functional garments meant for physical activities, like gym sessions, jogging, sports practice, yoga, swimming, and other outdoor recreational activities. These activewear products consist of special clothes, footwear, and accessories that are made from breathable and moisture-wicking materials, along with stretchable and ergonomically-designed materials. The activewear market in Vietnam is undergoing tremendous changes, owing to the blend of fitness needs of the customers with their fashion needs, which in turn results in the development of athleisure category of activewear.
Below are some major growth drivers influencing the Vietnam Activewear Market:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Rising Awareness of Fitness and Wellness | Gym & Sports Applications | High involvement in fitness centres, running events, and wellness programs is boosting demand for performance apparel. |
| Growth of E-commerce Platforms | Online Distribution Channel | Digital marketplaces are improving accessibility of international and domestic activewear brands. |
| Expansion of Athleisure Fashion | Activewear Clothes | Consumers are preferring versatile clothing that can transition between workouts, travel, and casual environments. |
| Female Participation in Fitness Activities | Women Consumer Group | Rising adoption of yoga, Pilates, gym training, and wellness activities is increasing demand for women-centric apparel. |
| Brand Expansion by Global and Local Players | Premium Activewear Segment | Global brands and local manufacturers are investing in product innovation, retail networks, and marketing campaigns. |
The Vietnam Activewear Market is anticipated to grow at a CAGR of 8.6% during the forecast period of 2026-2032, owing to the rise in sports participation, lifestyle changes and the increasing demand for activewear apparel. In Vietnam, the rising urban population, which is more than 38% of the total population, growing disposable income, and expansion of the middle class in the country is driving higher investments in sports and wellness wear. Moreover, the high penetration of e-commerce, which has crossed 70% of internet users, has helped activewear companies to get improved customer reach.
Below are some major restraints and their influence on the market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Competition from Low-Cost Apparel Brands | Offline Distribution Channel | Price-sensitive consumers prefer affordable alternatives, limiting premium activewear adoption. |
| Dependence on Imported Materials | Activewear Manufacturers | Fluctuations of raw material prices may impact production expenses and costs. |
| Limited Awareness in Rural Areas | Regional Expansion | Activewear evolution is mostly focused in major cities, due to different lifestyles and purchasing power. |
| Counterfeit Sportswear Products | Premium Brands | Fake products affect brand reputation and decrease revenue opportunities for reputable companies. |
| Higher Prices of Sustainable Activewear | Premium Consumer Segment | Eco-friendly materials often increase production costs, which limits adoption among price-conscious buyers. |
Major challenges that the Vietnam activewear market growth is facing currently includes intense competition, pricing pressures, and evolving consumer expectations. Vietnam’s internet penetration rate is over 78%, which means consumers are most likely to shop around for the best prices, reviews and product quality across a range of platforms, making competition even severer for brands.
Consumer purchasing habits have been affected by annual inflation levels of around 3-4%. Moreover, companies need to strike the right balance between premium product innovation and affordability, regarding counterfeit products and quality, by prioritising sustainable materials, brand differentiation and value-based products, that continue to be major strategies required to build consumer trust and market position.
Key developments impacting the Vietnam activewear market are highlighted below:
Promising investment avenues in the Vietnam activewear industry are presented below:
A list of leading companies operating in the Vietnam Activewear Industry is presented below:
| Company Name | Adidas AG |
|---|---|
| Established Year | 1949 |
| Headquarters | Herzogenaurach, Germany |
| Official Website | Click Here |
Adidas is one of the leading activewear and sports lifestyle companies operating in Vietnam through its extensive retail presence and digital channels.
| Company Name | Nike, Inc. |
|---|---|
| Established Year | 1964 |
| Headquarters | Beaverton, Oregon, United States |
| Official Website | Click Here |
Nike is a globally recognized sportswear manufacturer offering performance clothing, athletic footwear, and fitness accessories.
| Company Name | Puma SE |
|---|---|
| Established Year | 1948 |
| Headquarters | Herzogenaurach, Germany |
| Official Website | Click Here |
Puma is expanding its position in Vietnam, by targeting younger consumers seeking affordable premium activewear products.
| Company Name | Decathlon |
|---|---|
| Established Year | 1976 |
| Headquarters | Villeneuve-d'Ascq, France |
| Official Website | Click Here |
Decathlon operates as a major sporting goods retailer offering affordable sports apparel, footwear, and equipment across multiple activity categories.
| Company Name | Skechers |
|---|---|
| Established Year | 1992 |
| Headquarters | Manhattan Beach, California, United States |
| Official Website | Click Here |
Skechers has developed a strong presence in Vietnam through its comfortable footwear and lifestyle sports products.
The Vietnamese government has increased its interest in the development of sport and physical activities among citizens, which is indirectly boosting the growth of the activewear market. National projects, such as the National Strategy for Physical Development and Sports Development, encourages community sport activities, and the construction of sport infrastructures, which helps to expand consumer involvement in fitness activities.
The government-organized projects, that include national running tournaments, sport programs in schools, and fitness programs in the communities, encourage people to participate excessively in physical exercise. In addition, the efforts of the government to develop urban recreational areas, improve sports infrastructures, and develop physical education in schools, are expected to increase the demand for sportswear.
Vietnam Activewear Market is projected to witness an impressive growth trajectory during the forecast period from 2026-2032, supported by physical fitness, that has become an integral part of modern-day lifestyles. More than 70% of the country’s population relies on digital channels, with the rate of smartphone penetration being more than 75%. Additionally, online retailing and influencer marketing is being recognized as a major source of growth in the future. Furthermore, there will be an increased demand for premium, sustainable, and fashionable activewear due to growing urbanization, where the population living in urban areas is more than 38%.
This report presents a detailed analysis of the market segments along with their leading categories:
The Apparel segment dominated the Vietnam Activewear Market, accounting for 52.6% of the market share in 2025, and is projected to grow at a CAGR of 7.9% during 2026–2032. The segment's leadership is driven by the increasing popularity of athleisure clothing, rising participation in fitness activities, and growing consumer preference for versatile sportswear that can be worn for both exercise and casual occasions.
The Women segment held the largest share of the Vietnam Activewear Market, capturing 43.8% of total revenue in 2025, and is expected to expand at a CAGR of 8.3% during 2026–2032. This dominance is attributed to increasing female participation in gym workouts, yoga, running, Pilates, and wellness activities, along with rising health consciousness and disposable incomes.
According to Sumit Sagar, Senior Research Analyst, 6Wresearch, the Gym & Fitness segment accounted for the highest share of the Vietnam Activewear Market, representing 38.7% in 2025, and is anticipated to register a CAGR of 8.1% during 2026–2032. The segment is driven by increasing gym memberships, rapid expansion of fitness centres in urban areas, and growing awareness of preventive healthcare and physical fitness.
The Offline Retail segment dominated the Vietnam Activewear Market with a 61.5% market share in 2025 and is expected to grow at a CAGR of 7.2% during 2026–2032. Its dominance is supported by consumers' preference for trying on apparel and footwear before purchasing, ensuring proper fit, comfort, and product quality.
Note: Market size estimations and growth projections presented in this report are based on 6Wresearch's proprietary forecasting methodology, utilizing the latest available industry data, government publications, and primary research inputs.
The report offers an extensive study of the following market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Activewear Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Activewear Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Activewear Market - Industry Life Cycle |
| 3.4 Vietnam Activewear Market - Porter's Five Forces |
| 3.5 Vietnam Activewear Market Revenues & Volume Share, By Product, 2022 & 2032F |
| 3.6 Vietnam Activewear Market Revenues & Volume Share, By Consumer Group, 2022 & 2032F |
| 3.7 Vietnam Activewear Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 3.8 Vietnam Activewear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
| 4 Vietnam Activewear Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing health and fitness awareness among Vietnamese consumers. |
| 4.2.2 Growing disposable income leading to higher spending on fitness and sports activities. |
| 4.2.3 Rising popularity of athleisure wear as a fashion trend, driving demand for activewear. |
| 4.3 Market Restraints |
| 4.3.1 Intense competition among activewear brands in Vietnam. |
| 4.3.2 Limited availability of high-quality raw materials locally, leading to reliance on imports. |
| 5 Vietnam Activewear Market Trends |
| 6 Vietnam Activewear Market, By Types |
| 6.1 Vietnam Activewear Market, By Product |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Activewear Market Revenues & Volume, By Product, 2022-2032F |
| 6.1.3 Vietnam Activewear Market Revenues & Volume, By Clothes, 2022-2032F |
| 6.1.4 Vietnam Activewear Market Revenues & Volume, By Footwear, 2022-2032F |
| 6.1.5 Vietnam Activewear Market Revenues & Volume, By Accessories, 2022-2032F |
| 6.2 Vietnam Activewear Market, By Consumer Group |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Activewear Market Revenues & Volume, By Men, 2022-2032F |
| 6.2.3 Vietnam Activewear Market Revenues & Volume, By Women, 2022-2032F |
| 6.2.4 Vietnam Activewear Market Revenues & Volume, By Kids, 2022-2032F |
| 6.3 Vietnam Activewear Market, By Application |
| 6.3.1 Overview and Analysis |
| 6.3.2 Vietnam Activewear Market Revenues & Volume, By Gym, 2022-2032F |
| 6.3.3 Vietnam Activewear Market Revenues & Volume, By Sports, 2022-2032F |
| 6.3.4 Vietnam Activewear Market Revenues & Volume, By Swimming, 2022-2032F |
| 6.3.5 Vietnam Activewear Market Revenues & Volume, By Others, 2022-2032F |
| 6.4 Vietnam Activewear Market, By Distribution Channel |
| 6.4.1 Overview and Analysis |
| 6.4.2 Vietnam Activewear Market Revenues & Volume, By Online, 2022-2032F |
| 6.4.3 Vietnam Activewear Market Revenues & Volume, By Offline, 2022-2032F |
| 7 Vietnam Activewear Market Import-Export Trade Statistics |
| 7.1 Vietnam Activewear Market Export to Major Countries |
| 7.2 Vietnam Activewear Market Imports from Major Countries |
| 8 Vietnam Activewear Market Key Performance Indicators |
| 8.1 Percentage increase in gym memberships and fitness class attendance. |
| 8.2 Growth in the number of activewear retail stores and brands in Vietnam. |
| 8.3 Increase in online searches and social media engagement related to activewear trends in Vietnam. |
| 9 Vietnam Activewear Market - Opportunity Assessment |
| 9.1 Vietnam Activewear Market Opportunity Assessment, By Product, 2022 & 2032F |
| 9.2 Vietnam Activewear Market Opportunity Assessment, By Consumer Group, 2022 & 2032F |
| 9.3 Vietnam Activewear Market Opportunity Assessment, By Application, 2022 & 2032F |
| 9.4 Vietnam Activewear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
| 10 Vietnam Activewear Market - Competitive Landscape |
| 10.1 Vietnam Activewear Market Revenue Share, By Companies, 2025 |
| 10.2 Vietnam Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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