Vietnam Activewear Market (2026-2032) | Size & Revenue, Competitive Landscape, Forecast, Growth, Share, Outlook, Value, Segmentation, Analysis, Trends, Industry, Companies

Market Forecast By Product (Clothes, Footwear, Accessories), By Consumer Group (Men, Women, Kids), By Application (Gym, Sports, Swimming, Others), By Distribution Channel (Online, Offline) And Competitive Landscape

Product Code: ETC10066692 Publication Date: Sep 2024 Updated Date: Jul 2026 Product Type: Market Research Report
Publisher: 6Wresearch Author: Sumit Sagar No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Activewear Market Growth Rate

According to 6Wresearch internal databases and industry insights, the Vietnam Activewear Market is projected to grow at a steady compound annual growth rate (CAGR) of approximately 8.6% during the forecast period 2026–2032.

Vietnam Activewear Market Year-wise Growth Rate and Key Drivers (2022–2032)

The graph illustrates the annual growth rates of the Vietnam Activewear Market from 2022 to 2032, highlighting a steady upward trajectory and projected market expansion over the forecast period.

Vietnam Activewear Market Year-wise Growth Rate and Key Drivers (2022–2032)The following table summarizes historical and forecasted growth rates of the Vietnam Activewear Market, along with the rationale behind each year’s performance.

Year Estimated Growth (%) Market Rationale
2022 6.7% Market recovery after pandemic-related restrictions supported renewed gym memberships, outdoor activities, and sports participation.
2023 7% Increasing awareness of fitness lifestyles and higher demand for comfortable athleisure clothing accelerated market adoption.
2024 7.2% Expansion of fitness centres, running communities, and online fashion retail platforms boosted activewear sales.
2025 8.5% Growing preference for multifunctional clothing suitable for workouts and casual wear strengthened consumer demand.
2026 8% Rising disposable income, urban fitness trends, and increased presence of international brands support market growth.
2027 8.3% Growth in women-focused fitness apparel and premium sportswear categories contributes to market expansion.
2028 8.6% Digital commerce growth and influencer-driven fitness trends improve brand visibility and consumer adoption.
2029 8.9% Expansion of domestic sportswear brands and increasing demand for sustainable materials support market development.
2030 9.4% Market maturity in major cities leads to stable growth, supported by emerging demand from smaller urban regions.
2031 8.7% Higher competition among brands moderates’ growth; however, premiumization and innovation maintain demand.
2032 9.1% Continued adoption of active lifestyles and replacement demand sustain long-term market growth.

Topics Covered in the Vietnam Activewear Market Report

The Vietnam Activewear Market Report provides a comprehensive analysis based on Product, Consumer Group, Application, and Distribution Channel. It offers detailed insights into key industry trends, growth drivers, emerging opportunities, competitive developments, and high-growth segments. The report presents an objective assessment of current dynamics and future prospects, enabling stakeholders to make informed business decisions and develop effective strategies aligned with the evolving industry landscape.

Vietnam Activewear Market Highlights

Report Name Vietnam Activewear Market
Forecast period 2026-2032
CAGR 8.6%
Growing Sector Activewear and Sports

Vietnam Activewear Market Synopsis

The Vietnam Activewear Market specifies the surging need for activewear, which contains functional garments meant for physical activities, like gym sessions, jogging, sports practice, yoga, swimming, and other outdoor recreational activities. These activewear products consist of special clothes, footwear, and accessories that are made from breathable and moisture-wicking materials, along with stretchable and ergonomically-designed materials.  The activewear market in Vietnam is undergoing tremendous changes, owing to the blend of fitness needs of the customers with their fashion needs, which in turn results in the development of athleisure category of activewear.

Evaluation of Growth Drivers in Vietnam Activewear Market (2026–2032)

Below are some major growth drivers influencing the Vietnam Activewear Market:

Drivers Primary Segment Affected Why It Matters (Evidence)
Rising Awareness of Fitness and Wellness  Gym & Sports Applications High involvement in fitness centres, running events, and wellness programs is boosting demand for performance apparel.
Growth of E-commerce Platforms Online Distribution Channel Digital marketplaces are improving accessibility of international and domestic activewear brands.
Expansion of Athleisure Fashion Activewear Clothes Consumers are preferring versatile clothing that can transition between workouts, travel, and casual environments.
Female Participation in Fitness Activities Women Consumer Group Rising adoption of yoga, Pilates, gym training, and wellness activities is increasing demand for women-centric apparel.
Brand Expansion by Global and Local Players Premium Activewear Segment Global brands and local manufacturers are investing in product innovation, retail networks, and marketing campaigns.

The Vietnam Activewear Market is anticipated to grow at a CAGR of 8.6% during the forecast period of 2026-2032, owing to the rise in sports participation, lifestyle changes and the increasing demand for activewear apparel. In Vietnam, the rising urban population, which is more than 38% of the total population, growing disposable income, and expansion of the middle class in the country is driving higher investments in sports and wellness wear. Moreover, the high penetration of e-commerce, which has crossed 70% of internet users, has helped activewear companies to get improved customer reach.

Evaluation of Restraints in Vietnam Activewear Market

Below are some major restraints and their influence on the market dynamics:

Restraints Primary Segment Affected What This Means (Evidence)
High Competition from Low-Cost Apparel Brands Offline Distribution Channel Price-sensitive consumers prefer affordable alternatives, limiting premium activewear adoption.
Dependence on Imported Materials Activewear Manufacturers Fluctuations of raw material prices may impact production expenses and costs.
Limited Awareness in Rural Areas Regional Expansion Activewear evolution is mostly focused in major cities, due to different lifestyles and purchasing power.
Counterfeit Sportswear Products Premium Brands Fake products affect brand reputation and decrease revenue opportunities for reputable companies.
Higher Prices of Sustainable Activewear Premium Consumer Segment Eco-friendly materials often increase production costs, which limits adoption among price-conscious buyers.

Vietnam Activewear Market Challenges

Major challenges that the Vietnam activewear market growth is facing currently includes intense competition, pricing pressures, and evolving consumer expectations. Vietnam’s internet penetration rate is over 78%, which means consumers are most likely to shop around for the best prices, reviews and product quality across a range of platforms, making competition even severer for brands.

Consumer purchasing habits have been affected by annual inflation levels of around 3-4%. Moreover, companies need to strike the right balance between premium product innovation and affordability, regarding counterfeit products and quality, by prioritising sustainable materials, brand differentiation and value-based products, that continue to be major strategies required to build consumer trust and market position.

Vietnam Activewear Market Trends

Key developments impacting the Vietnam activewear market are highlighted below:

  • Increasing Use of Athleisure Fashion: Consumers are now wearing activewear outside of fitness activities, making the need for fashionable and versatile sportswear essential.
  • Rise in Sustainable Sportswear Fashion: Brands are introducing sustainable fabric materials, manufacturing processes, and fashion lines to attract consumers.
  • Rising Popularity of Women’s Activewear: Growth is propelled by women’s increasing involvement in yoga, fitness, and wellness practices.
  • Influence of Social Media Fitness Influencers: Fitness communities on social media is encouraging young customers to purchase more activewear clothing.
  • Expansion of Digital Shopping: Digital platforms are becoming essential sales channels, due to larger product availability, competitive pricing, and convenience.

Investment Opportunities in the Vietnam Activewear Market

Promising investment avenues in the Vietnam activewear industry are presented below:

  • Expansion of Domestic Activewear: Vietnamese manufacturers have opportunities to create exclusive activewear for the local population, that will be premium yet affordable.
  • Women’s Yoga Wear and Training Clothes: The surging participation of women in sports activities creates opportunities to invest in specialized fitness wear.
  • Sustainable Production of Activewear: Using sustainable production techniques and recycled materials can attract customers who are highly sustainability-conscious.
  • Partnership with Fitness Communities: Collaboration with fitness clubs, gyms, and marathons, help increase brand awareness and attract customers.

Top 5 Leading Players in Vietnam Activewear Market

A list of leading companies operating in the Vietnam Activewear Industry is presented below:

1. Adidas AG

Company Name Adidas AG
Established Year 1949
Headquarters Herzogenaurach, Germany
Official Website Click Here

Adidas is one of the leading activewear and sports lifestyle companies operating in Vietnam through its extensive retail presence and digital channels.

2. Nike, Inc.

Company Name Nike, Inc.
Established Year 1964
Headquarters Beaverton, Oregon, United States
Official Website Click Here

Nike is a globally recognized sportswear manufacturer offering performance clothing, athletic footwear, and fitness accessories.

3. Puma SE

Company Name Puma SE
Established Year 1948
Headquarters Herzogenaurach, Germany
Official Website Click Here

Puma is expanding its position in Vietnam, by targeting younger consumers seeking affordable premium activewear products.

4. Decathlon

Company Name Decathlon
Established Year 1976
Headquarters Villeneuve-d'Ascq, France
Official Website Click Here

Decathlon operates as a major sporting goods retailer offering affordable sports apparel, footwear, and equipment across multiple activity categories.

5. Skechers

Company Name Skechers
Established Year 1992
Headquarters Manhattan Beach, California, United States
Official Website Click Here

Skechers has developed a strong presence in Vietnam through its comfortable footwear and lifestyle sports products.

Government Initiatives Being Implemented in the Vietnam Activewear Market

The Vietnamese government has increased its interest in the development of sport and physical activities among citizens, which is indirectly boosting the growth of the activewear market. National projects, such as the National Strategy for Physical Development and Sports Development, encourages community sport activities, and the construction of sport infrastructures, which helps to expand consumer involvement in fitness activities.

The government-organized projects, that include national running tournaments, sport programs in schools, and fitness programs in the communities, encourage people to participate excessively in physical exercise. In addition, the efforts of the government to develop urban recreational areas, improve sports infrastructures, and develop physical education in schools, are expected to increase the demand for sportswear.

Future Insights of the Vietnam Activewear Market

Vietnam Activewear Market is projected to witness an impressive growth trajectory during the forecast period from 2026-2032, supported by physical fitness, that has become an integral part of modern-day lifestyles. More than 70% of the country’s population relies on digital channels, with the rate of smartphone penetration being more than 75%. Additionally, online retailing and influencer marketing is being recognized as a major source of growth in the future. Furthermore, there will be an increased demand for premium, sustainable, and fashionable activewear due to growing urbanization, where the population living in urban areas is more than 38%.

Market Segmentation Analysis

This report presents a detailed analysis of the market segments along with their leading categories:

By Product – Apparel Segment Dominates Market

The Apparel segment dominated the Vietnam Activewear Market, accounting for 52.6% of the market share in 2025, and is projected to grow at a CAGR of 7.9% during 2026–2032. The segment's leadership is driven by the increasing popularity of athleisure clothing, rising participation in fitness activities, and growing consumer preference for versatile sportswear that can be worn for both exercise and casual occasions.

By Consumer Group – Women Segment Dominates Market

The Women segment held the largest share of the Vietnam Activewear Market, capturing 43.8% of total revenue in 2025, and is expected to expand at a CAGR of 8.3% during 2026–2032. This dominance is attributed to increasing female participation in gym workouts, yoga, running, Pilates, and wellness activities, along with rising health consciousness and disposable incomes.

By Application – Gym & Fitness Segment Leads

According to Sumit Sagar, Senior Research Analyst, 6Wresearch, the Gym & Fitness segment accounted for the highest share of the Vietnam Activewear Market, representing 38.7% in 2025, and is anticipated to register a CAGR of 8.1% during 2026–2032. The segment is driven by increasing gym memberships, rapid expansion of fitness centres in urban areas, and growing awareness of preventive healthcare and physical fitness.

By Distribution Channel – Offline Retail Dominates Market

The Offline Retail segment dominated the Vietnam Activewear Market with a 61.5% market share in 2025 and is expected to grow at a CAGR of 7.2% during 2026–2032. Its dominance is supported by consumers' preference for trying on apparel and footwear before purchasing, ensuring proper fit, comfort, and product quality.

Note: Market size estimations and growth projections presented in this report are based on 6Wresearch's proprietary forecasting methodology, utilizing the latest available industry data, government publications, and primary research inputs.

Key Attractiveness of the Report:

  • 10 Years of Market Numbers
  • Historical Data Starting from 2022 to 2025
  • Base Year: 2025
  • Forecast Data until 2032
  • Key Performance Indicators Impacting the Market
  • Major Upcoming Developments and Projects

Key Highlights of the Report:

  • Vietnam Activewear Market Outlook
  • Market Size of Vietnam Activewear Market, 2025
  • Forecast of Vietnam Activewear Market, 2032
  • Historical Data and Forecast of Vietnam Activewear Revenues & Volume for the Period 2022-2032
  • Vietnam Activewear Market Trend Evolution
  • Vietnam Activewear Market Drivers and Challenges
  • Vietnam Activewear Price Trends
  • Vietnam Activewear Porter's Five Forces
  • Vietnam Activewear Industry Life Cycle
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Product for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Clothes for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Footwear for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Accessories for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Consumer Group for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Men for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Women for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Kids for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Application for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Gym for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Sports for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Swimming for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Others for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Distribution Channel for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Online for the Period 2022-2032
  • Historical Data and Forecast of Vietnam Activewear Market Revenues & Volume By Offline for the Period 2022-2032
  • Vietnam Activewear Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Consumer Group
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Activewear Top Companies Market Share
  • Vietnam Activewear Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Activewear Company Profiles
  • Vietnam Activewear Key Strategic Recommendations

Market Covered

The report offers an extensive study of the following market segments:

By Product

  • Clothes
  • Footwear
  • Accessories

By Consumer Group

  • Men
  • Women
  • Kids

By Application

  • Gym
  • Sports
  • Swimming
  • Others

By Distribution Channel

  • Online
  • Offline

Vietnam Activewear Market (2026-2032): FAQs

Vietnam Activewear Market is expected to grow at a CAGR of 8.6% during 2026–2032, driven by rising fitness participation.
The online distribution channel is projected to have the highest growth, owing to e-commerce growth, smartphone evolution, and digital marketing strategies.
E-commerce is changing the activewear purchasing behaviour, by increasing product accessibility, enabling direct-to-consumer models, and allowing smaller brands to compete with known brands.
Sustainability has become an essential purchasing factor, with brands developing recycled fabrics, environmentally friendly production methods, and durable product designs.
6Wresearch actively monitors the Vietnam Activewear Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Activewear Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Vietnam Activewear Market Overview
3.1 Vietnam Country Macro Economic Indicators
3.2 Vietnam Activewear Market Revenues & Volume, 2022 & 2032F
3.3 Vietnam Activewear Market - Industry Life Cycle
3.4 Vietnam Activewear Market - Porter's Five Forces
3.5 Vietnam Activewear Market Revenues & Volume Share, By Product, 2022 & 2032F
3.6 Vietnam Activewear Market Revenues & Volume Share, By Consumer Group, 2022 & 2032F
3.7 Vietnam Activewear Market Revenues & Volume Share, By Application, 2022 & 2032F
3.8 Vietnam Activewear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F
4 Vietnam Activewear Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing health and fitness awareness among Vietnamese consumers.
4.2.2 Growing disposable income leading to higher spending on fitness and sports activities.
4.2.3 Rising popularity of athleisure wear as a fashion trend, driving demand for activewear.
4.3 Market Restraints
4.3.1 Intense competition among activewear brands in Vietnam.
4.3.2 Limited availability of high-quality raw materials locally, leading to reliance on imports.
5 Vietnam Activewear Market Trends
6 Vietnam Activewear Market, By Types
6.1 Vietnam Activewear Market, By Product
6.1.1 Overview and Analysis
6.1.2 Vietnam Activewear Market Revenues & Volume, By Product, 2022-2032F
6.1.3 Vietnam Activewear Market Revenues & Volume, By Clothes, 2022-2032F
6.1.4 Vietnam Activewear Market Revenues & Volume, By Footwear, 2022-2032F
6.1.5 Vietnam Activewear Market Revenues & Volume, By Accessories, 2022-2032F
6.2 Vietnam Activewear Market, By Consumer Group
6.2.1 Overview and Analysis
6.2.2 Vietnam Activewear Market Revenues & Volume, By Men, 2022-2032F
6.2.3 Vietnam Activewear Market Revenues & Volume, By Women, 2022-2032F
6.2.4 Vietnam Activewear Market Revenues & Volume, By Kids, 2022-2032F
6.3 Vietnam Activewear Market, By Application
6.3.1 Overview and Analysis
6.3.2 Vietnam Activewear Market Revenues & Volume, By Gym, 2022-2032F
6.3.3 Vietnam Activewear Market Revenues & Volume, By Sports, 2022-2032F
6.3.4 Vietnam Activewear Market Revenues & Volume, By Swimming, 2022-2032F
6.3.5 Vietnam Activewear Market Revenues & Volume, By Others, 2022-2032F
6.4 Vietnam Activewear Market, By Distribution Channel
6.4.1 Overview and Analysis
6.4.2 Vietnam Activewear Market Revenues & Volume, By Online, 2022-2032F
6.4.3 Vietnam Activewear Market Revenues & Volume, By Offline, 2022-2032F
7 Vietnam Activewear Market Import-Export Trade Statistics
7.1 Vietnam Activewear Market Export to Major Countries
7.2 Vietnam Activewear Market Imports from Major Countries
8 Vietnam Activewear Market Key Performance Indicators
8.1 Percentage increase in gym memberships and fitness class attendance.
8.2 Growth in the number of activewear retail stores and brands in Vietnam.
8.3 Increase in online searches and social media engagement related to activewear trends in Vietnam.
9 Vietnam Activewear Market - Opportunity Assessment
9.1 Vietnam Activewear Market Opportunity Assessment, By Product, 2022 & 2032F
9.2 Vietnam Activewear Market Opportunity Assessment, By Consumer Group, 2022 & 2032F
9.3 Vietnam Activewear Market Opportunity Assessment, By Application, 2022 & 2032F
9.4 Vietnam Activewear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F
10 Vietnam Activewear Market - Competitive Landscape
10.1 Vietnam Activewear Market Revenue Share, By Companies, 2025
10.2 Vietnam Activewear Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer

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