Product Code: ETC381810 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam exotic herbs market has witnessed growth alongside the increasing popularity of global cuisines and culinary experimentation. Exotic herbs, such as basil, cilantro, and mint varieties not native to Vietnam, have become integral ingredients in various dishes. They are used in Vietnamese fusion cuisine and are also exported to international markets. The market is influenced by the growing restaurant industry and the preference for fresh, flavorful herbs in cooking. Furthermore, the cultivation of exotic herbs has become a viable business for farmers, contributing to the market`s expansion. As Vietnamese consumers continue to explore diverse culinary experiences, the exotic herbs market is expected to see sustained growth.
The Vietnam exotic herbs market is growing due to various drivers. Firstly, exotic herbs are gaining popularity in Vietnamese cuisine, particularly in dishes that feature international flavors. The unique flavors and aromas of exotic herbs enhance the culinary experience and attract consumers looking for diverse tastes. Additionally, the market benefits from the expanding restaurant industry, where chefs incorporate exotic herbs into their menus to create innovative and fusion dishes. Moreover, the influence of global food trends and the increasing interest in healthy and flavorful ingredients drive the demand for exotic herbs. The market is also witnessing the cultivation of exotic herbs domestically, making them more readily available to consumers and reducing import dependence.
Similar to exotic flowers, the Vietnam exotic herbs market faces challenges related to climate suitability and competition from imports. Growing exotic herbs may require specialized conditions that can be hard to replicate in Vietnam diverse climate zones. Additionally, the industry must contend with issues like pest control and the need to meet international standards for herb quality. Balancing the demand for exotic herbs with sustainable and environmentally-friendly practices is essential for the market`s future.
The demand for exotic herbs in Vietnam was affected by supply chain disruptions and reduced restaurant operations. Consumers increasingly focused on staple foods rather than specialty ingredients. However, there was a surge in interest in home gardening and cultivation of herbs, partially offsetting the market`s decline.
Local herb growers like Phuong Vy Herb Garden and Hanoi Exotic Herbs are key players in the Vietnam exotic herbs market. They cultivate and distribute a variety of exotic herbs used in traditional cuisine and herbal remedies.