Vietnam Gifts Novelty and Souvenirs Market (2025-2031) | Outlook, Revenue, Growth, Industry, Trends, Companies, Analysis, Forecast, Size, Share & Value

Vietnam Gifts Novelty and Souvenirs Market Growth Rate

Vietnam Gifts Novelty and Souvenirs Market Highlights

Topics Covered in the Vietnam Gifts Novelty and Souvenirs Market Report

The Vietnam Gifts Novelty and Souvenirs Market report thoroughly covers the market by product, and by distribution channel . The report provides an unbiased and detailed analysis of the ongoing market trends, opportunities high-growth areas, and market drivers to help stakeholders align their strategies with current and future market dynamics.

Vietnam Gifts Novelty and Souvenirs Market Synopsis

Vietnam Gifts Novelty and Souvenirs Market continues to grow due to the country strong cultural traditions and a thriving tourism sector. Tourists and residents often choose traditional products such as lacquerware, handmade crafts, and fabric items. The industry is embracing newer trends, offering personalized and environmentally friendly options. Vietnam skilled craftsmen and strong presence in Southeast Asian tourism help attract attention from both local and international buyers in the global souvenir space.

The Vietnam Gifts Novelty and Souvenirs Market is anticipated to grow at a CAGR of 6.1% during the forecast period 2025-2031. The market is driven by Vietnam thriving tourism industry, which fuels demand for unique and culturally significant souvenirs. The country’s rich heritage and skilled artisans enable the production of high-quality, handcrafted items. Vietnam Gifts Novelty and Souvenirs Market Growth is further supported by rising disposable incomes among locals, increasing demand for personalized and premium gifts. Additionally, the global trend toward sustainable and eco-friendly products has boosted the popularity of Vietnam’s natural and recycled-material-based souvenirs. E-commerce growth has also expanded market reach, making Vietnamese products accessible to international buyers.

Vietnam Gifts, Novelty, and Souvenirs Market Challenges

Vietnam Gifts, Novelty, and Souvenirs Market is full of potential, but it faces major challenges. Countries such as Thailand and Indonesia continue to compete strongly in this space. Low-quality imitations hurt the reputation of genuine handmade items. Most artisans lack access to strong branding or overseas promotion. Fluctuations in tourism, often caused by health emergencies or economic downturns, reduce sales. However, the rising popularity of online gift options over physical souvenirs is reshaping the market, pushing local producers to explore more innovative product strategies.

Vietnam Gifts, Novelty, and Souvenirs Market Trends

Vietnam Gifts, Novelty, and Souvenirs Industry is seeing rising demand for sustainable and eco-friendly items crafted from natural or recycled materials. Custom-made gifts are now in high demand. Heritage crafts such as embroidery and lacquerware are being reimagined to better suit modern tastes. Modern adaptations of traditional crafts are drawing in younger buyers. The rise of online sales and social media marketing is expanding the global presence of Vietnamese products. Also, artisan-designer collaborations are producing distinctive, high-quality gifts for international markets.

Investment Opportunities in the Vietnam Gifts, Novelty, and Souvenirs Market

Vietnam Gifts, Novelty, and Souvenirs Market presents a variety of investment prospects, especially in eco-friendly and sustainable product categories. Helping artisans enhance their skills and branding can lead to better-quality exports. E-commerce channels provide a cost-effective route to expand reach internationally. Revitalizing traditional craftsmanship with contemporary styles can boost appeal. Moreover, alliances with travel and hospitality firms can enhance market reach and increase souvenir purchases by tourists.

Leading Players in the Vietnam Gifts, Novelty, and Souvenirs Market

The Vietnam Gifts, Novelty, and Souvenirs Market includes local artisans, small enterprises, and major brands. Firms like Craft Link and Mekong Quilts support traditional crafts and communities. Notable producers like Bat Trang Pottery lead in quality. New entrants use e-commerce, while global brands modernize crafts, adding competition and diversity.

Government Regulations in the Vietnam Gifts, Novelty, and Souvenirs Market

Vietnam Gifts, Novelty, and Souvenirs Market is shaped by regulations that aim to preserve traditional craftsmanship while maintaining high product standards. Government policies encourage artisans and manufacturers to use sustainable resources and minimize ecological impact. These rules help safeguard product quality and ensure authenticity, while also promoting eco-friendly production. Export controls help businesses align with international norms, enhancing their reach in global markets. In addition, the government invests in educational workshops and community development projects, particularly in craft villages, to foster innovation and preserve traditional arts for future generations.

Future Insights of the Vietnam Gifts, Novelty, and Souvenirs Market

Vietnam Gifts, Novelty, and Souvenirs Market is expected to expand steadily due to rising global demand for eco-friendly and culturally meaningful products. Innovations such as 3D printing and the growth of online retail will improve both production efficiency and global accessibility. The blend of modern design with traditional craftsmanship is likely to attract younger buyers. Collaborations with international designers will result in high-value exports. Additionally, Vietnam’s tourism sector and supportive government policies will strengthen the market. Sustainability and creativity will be crucial to maintaining global competitiveness.

Market Segmentation Analysis

The report offers a comprehensive study of the following market segments and their leading categories:

Souvenirs and Novelty Items to Dominate the Market – By Product

According to Ritika Kalra, Senior Research Analyst, 6Wresearch, Souvenirs and novelty things are likely to lead the market because both tourists and locals like them. People who want to keep things that are important to them like traditional figurines, handcrafted ornaments, and culturally themed toys and games.

Offline Channels to Dominate the Market – By Distribution Channel

Offline stores, like local markets and speciality shops, are currently the most common way to distribute goods. These places let people choose gifts by touching them and give them a chance to talk to artists directly. But online outlets are quickly becoming more popular because they are more convenient and offer a wider range of products.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Gifts Novelty and Souvenirs Market Outlook
• Market Size of Vietnam Gifts Novelty and Souvenirs Market, 2024
• Forecast of Vietnam Gifts Novelty and Souvenirs Market, 2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Revenues & Volume for the Period 2021-2031
• Vietnam Gifts Novelty and Souvenirs Market Trend Evolution
• Vietnam Gifts Novelty and Souvenirs Market Drivers and Challenges
• Vietnam Gifts Novelty and Souvenirs Price Trends
• Vietnam Gifts Novelty and Souvenirs Porter's Five Forces
• Vietnam Gifts Novelty and Souvenirs Industry Life Cycle
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Seasonal Decorations for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Greeting Cards for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Other Gift Items for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Offline for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Online for the Period 2021-2031
• Vietnam Gifts Novelty and Souvenirs Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• Vietnam Gifts Novelty and Souvenirs Top Companies Market Share
• Vietnam Gifts Novelty and Souvenirs Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Gifts Novelty and Souvenirs Company Profiles
• Vietnam Gifts Novelty and Souvenirs Key Strategic Recommendations

Market Segmentation

The Market report covers a detailed analysis of the following market segments:

By Product

• Souvenirs and Novelty Items
• Seasonal Decorations
• Greeting Cards
• Other Gift Items

By Distribution Channel

• Offline
• Online