Vietnam Gifts Novelty and Souvenirs Market (2025-2031) | Outlook, Revenue, Growth, Industry, Trends, Companies, Analysis, Forecast, Size, Share & Value

Vietnam Gifts Novelty and Souvenirs Market Highlights

Report Name	Vietnam Gifts Novelty and Souvenirs Market
Forecast period	2025-2031
CAGR	6.1%
Growing Sector	Souvenirs and Novelty Items

Topics Covered in the Vietnam Gifts Novelty and Souvenirs Market Report

The Vietnam Gifts Novelty and Souvenirs Market report offers a comprehensive analysis segmented by Product, and Distribution Channel. It provides an unbiased and detailed examination of current market trends, high-growth areas, and key drivers, assisting stakeholders in formulating strategies aligned with present and future market dynamics.

Vietnam Gifts Novelty and Souvenirs Market Synopsis

Toys, gifts, and souvenirs are becoming more and more popular in Vietnam. This is because more tourists are coming to the country and they value culturally important things more. With its long past and skilled craftspeople, the country is a great spot to find unique gifts, from old-fashioned crafts to brand-new novelty items. People from other countries who want to remember their trip and people in the United States who want to give unique gifts both help the market.

According to 6Wresearch, Vietnam Gifts, Novelty, and Souvenirs Market is estimated to grow at a CAGR of 6.1% during 2025–2031. The tourism business in Vietnam is growing quickly, and people are becoming more interested in hand-made goods. This is making the market for gifts, unique items, and souvenirs stronger. There are more unique and artistically important goods on the market because of the millions of tourists who come every year from all over the world and from within the country.But some things need to be fixed in this market for it to keep growing. Businesses and artists in the area have had to work hard to keep their prices low because of cheap goods coming in from other countries, especially those close by.

Vietnam Gifts, Novelty, and Souvenirs Market Trends

Key trends shaping the Vietnam Gifts Novelty and Souvenirs Market include

Cultural Authenticity- People are becoming more interested in buying things like lacquerware, silk goods, and hand-embroidered textiles that show off Vietnam's rich cultural history.

Personalisation- People are looking for personalised gifts more and more, which has led to more goods that are made to fit each person's tastes.

Sustainable Products- Handmade gifts that are good for the environment and last a long time are becoming more popular. These are made with biodegradable materials and old-fashioned techniques.

Digital Integration- The addition of e-commerce platforms has made the market bigger, letting people buy one-of-a-kind Vietnamese gifts online.

Investment Opportunities in the Vietnam Gifts, Novelty, and Souvenirs Market

Notable investment opportunities include

Artisanal Collaborations- Working with local artists to make unique lines of goods that combine traditional skills with modern styles.

E-commerce expansion means putting money into online sites to reach the growing number of digital customers in the US and around the world.

Tourism Partnerships- Working together with the tourism industry to offer hand-picked gift sets and make shopping for tourists more enjoyable.

Cultural Events- Sponsoring and taking part in cultural festivals is a great way to get your goods seen by more people.

Leading Players in the Vietnam Gifts, Novelty, and Souvenirs Market

The market comprises a mix of local artisans and established companies. Key players include-

Giftmart Vietnam is famous for having a lot of different kinds of gifts, both old and new.

Saigon Square is a famous spot where both locals and tourists can buy a wide range of souvenirs.

Local Artisans- Many small-scale artisans make a big difference by making one-of-a-kind things by hand that show off Vietnam's rich cultural diversity.

Government Regulations

The Vietnamese government supports the gifts and souvenirs sector through initiatives that promote cultural preservation and tourism. Regulations focus on-

Quality Standards- Making sure that goods meet standards for quality and safety to keep customers' trust.

Intellectual Property Rights- Keeping traditional crafts and patterns from being copied without permission.

send Facilitation- Making it easier to send goods to other countries to boost trade of Vietnamese handicrafts.

Future Insights of the Vietnam Gifts, Novelty, and Souvenirs Market

The market is poised for continued growth, driven by increasing tourism, a burgeoning middle class, and a global appreciation for authentic cultural products. Future developments may include-

New ideas in design- mixing old-fashioned patterns with more modern ones to appeal to more people.

Digital marketing means using online and social media sites to reach younger customers and markets around the world.

Sustainability Focus- Using production methods that are good for the earth to meet global environmental standards.

Cultural Education- Adding cultural education and stories to products to make them more valuable and appealing.

Market Segmentation Analysis

The report provides a detailed analysis of the following market segments-

Souvenirs and Novelty Items to Dominate the Market – By Product

According to Dhaval, Assistant Manager Research at 6Wresearch, Souvenirs and novelty things are likely to lead the market because both tourists and locals like them. People who want to keep things that are important to them like traditional figurines, handcrafted ornaments, and culturally themed toys and games.

Offline Channels to Dominate the Market – By Distribution Channel

Offline stores, like local markets and speciality shops, are currently the most common way to distribute goods. These places let people choose gifts by touching them and give them a chance to talk to artists directly. But online outlets are quickly becoming more popular because they are more convenient and offer a wider range of products.

Key Attractiveness of the Report

• 10 Years of Market Numbers
• Historical Data Starting from 2021 to 2024
• Base Year- 2024
• Forecast Data until 2031
• Key Performance Indicators Impacting the Market
• Major Upcoming Developments and Projects​

Key Highlights of the Report:

• Vietnam Gifts Novelty and Souvenirs Market Outlook
• Market Size of Vietnam Gifts Novelty and Souvenirs Market, 2024
• Forecast of Vietnam Gifts Novelty and Souvenirs Market, 2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Revenues & Volume for the Period 2021-2031
• Vietnam Gifts Novelty and Souvenirs Market Trend Evolution
• Vietnam Gifts Novelty and Souvenirs Market Drivers and Challenges
• Vietnam Gifts Novelty and Souvenirs Price Trends
• Vietnam Gifts Novelty and Souvenirs Porter's Five Forces
• Vietnam Gifts Novelty and Souvenirs Industry Life Cycle
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Product for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Souvenirs and Novelty Items for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Seasonal Decorations for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Greeting Cards for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Other Gift Items for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Offline for the Period 2021-2031
• Historical Data and Forecast of Vietnam Gifts Novelty and Souvenirs Market Revenues & Volume By Online for the Period 2021-2031
• Vietnam Gifts Novelty and Souvenirs Import Export Trade Statistics
• Market Opportunity Assessment By Product
• Market Opportunity Assessment By Distribution Channel
• Vietnam Gifts Novelty and Souvenirs Top Companies Market Share
• Vietnam Gifts Novelty and Souvenirs Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Gifts Novelty and Souvenirs Company Profiles
• Vietnam Gifts Novelty and Souvenirs Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Product

• Souvenirs and Novelty Items
• Seasonal Decorations
• Greeting Cards
• Other Gift Items

By Distribution Channel

• Offline
• Online