Vietnam Highway Driving Assist Market (2025-2031) Outlook | Share, Trends, Industry, Revenue, Size, Growth, Companies, Forecast, Value & Analysis

Market Forecast By Vehicle Type (PC, BEV, HEV, PHEV, FCEV), By Component (Radar, Camera, Ultrasonic Sensor, Software Module), By Autonomous Level (Level 2, Level 3 & Above) And Competitive Landscape
Product Code: ETC4570051 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam Highway Driving Assist Market Overview

The Vietnam Highway Driving Assist Market is experiencing increased demand as drivers seek advanced assistance systems for highway journeys. Highway driving assist technologies, including lane-keeping assistance and adaptive cruise control, are becoming integral features in modern vehicles. The market growth is fueled by the desire for enhanced driving comfort and safety during long-distance travel. As the automotive landscape embraces more autonomous features, the Vietnam Highway Driving Assist Market is set to witness sustained expansion.

Drivers of the Market

The Vietnam Highway Driving Assist Market is growing due to the rising demand for advanced driver assistance systems (ADAS) that enhance safety and convenience on highways. These systems, such as adaptive cruise control and lane-keeping assistance, improve the overall driving experience and reduce the risk of accidents. As the Vietnamese government invests in infrastructure development and highway expansion, the need for highway driving assist systems becomes more evident. Additionally, the increasing traffic congestion and long commutes in Vietnam are pushing consumers to seek solutions that make highway driving more comfortable and less stressful. As the automotive industry continues to innovate and incorporate ADAS, the Highway Driving Assist Market is poised for sustained growth.

Challenges of the Market

The Vietnam Highway Driving Assist market faces several challenges in its growth trajectory. One of the primary challenges is the need for robust infrastructure, including well-maintained roads and advanced communication systems, to support the seamless functioning of driving assist technologies. The integration of these systems requires significant investment and collaboration between public and private sectors. Additionally, there are concerns related to the regulatory framework and standards for autonomous driving, which need to be developed and implemented to ensure the safe and efficient operation of highway driving assist technologies.

COVID 19 Impact on the Market

The Vietnam Highway Driving Assist market experienced challenges during the COVID-19 pandemic, with restrictions impacting testing and deployment of autonomous driving technologies. The focus on essential services and a cautious approach to testing and validation slowed down the progress in highway driving assist systems. However, as the automotive industry resumes normal operations, the market is poised for growth driven by advancements in autonomous driving technology, regulatory support, and the pursuit of enhanced road safety.

Key Players in the Market

The Highway Driving Assist market in Vietnam is witnessing the involvement of key players such as Hyundai Mobis Co., Ltd., Aptiv PLC, and Valeo SA. These companies are actively contributing to the development and implementation of advanced driver assistance systems that facilitate safe and efficient highway driving experiences.

Key Highlights of the Report:

  • Vietnam Highway Driving Assist Market Outlook
  • Market Size of Vietnam Highway Driving Assist Market, 2024
  • Forecast of Vietnam Highway Driving Assist Market, 2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Revenues & Volume for the Period 2021-2031
  • Vietnam Highway Driving Assist Market Trend Evolution
  • Vietnam Highway Driving Assist Market Drivers and Challenges
  • Vietnam Highway Driving Assist Price Trends
  • Vietnam Highway Driving Assist Porter's Five Forces
  • Vietnam Highway Driving Assist Industry Life Cycle
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Vehicle Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By PC for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By BEV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By HEV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By PHEV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By FCEV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Component for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Radar for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Camera for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Ultrasonic Sensor for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Software Module for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Autonomous Level for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Level 2 for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Highway Driving Assist Market Revenues & Volume By Level 3 & Above for the Period 2021-2031
  • Vietnam Highway Driving Assist Import Export Trade Statistics
  • Market Opportunity Assessment By Vehicle Type
  • Market Opportunity Assessment By Component
  • Market Opportunity Assessment By Autonomous Level
  • Vietnam Highway Driving Assist Top Companies Market Share
  • Vietnam Highway Driving Assist Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Highway Driving Assist Company Profiles
  • Vietnam Highway Driving Assist Key Strategic Recommendations

What are the future trends driving the growth of the Vietnam highway driving assist market?

The future of the Vietnam highway driving assist market is expected to be shaped by advancements in autonomous driving technologies, increased partnerships between local automakers like VinFast and global tech companies such as Bosch, and the government's push towards promoting road safety and smart transportation systems.
The growth of the Vietnam highway driving assist market is primarily driven by increasing demand for advanced safety features in vehicles to reduce road accidents and enhance driver convenience. Companies like VinFast and VinFast Lux SA2.0 are incorporating technologies such as adaptive cruise control and lane-keeping assist to improve the overall driving experience.
The key competitors in the Vietnam highway driving assist market include Bosch, Continental, and Denso. Bosch is known for its innovative sensor technologies, Continental focuses on advanced driver assistance systems (ADAS), while Denso emphasizes its expertise in developing AI-driven solutions for autonomous driving. Each of these competitors positions itself as a leader in providing cutting-edge technologies to enhance road safety and improve driving experiences in Vietnam.
An emerging trend in Vietnam's highway driving assist market is the increasing preference for advanced driver-assistance systems (ADAS) that offer features such as lane-keeping assist and adaptive cruise control. Customers show a growing interest in products like the Honda Sensing suite, which includes technologies like collision mitigation braking system and road departure mitigation system. This indicates a shift towards prioritizing safety and convenience features in driving assist solutions.
The Vietnam highway driving assist market refers to the industry focused on providing technologies and solutions that enhance driver safety and convenience on highways. This market includes companies like VinFast and VinGroup that offer vehicles equipped with advanced driver assistance systems (ADAS) such as lane-keeping assist, adaptive cruise control, and automatic emergency braking. Additionally, the market encompasses the development and deployment of infrastructure-related technologies like smart highways and vehicle-to-infrastructure (V2I) communication systems to improve overall traffic management and safety.
6Wresearch actively monitors the Vietnam Highway Driving Assist Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Highway Driving Assist Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Highway Driving Assist Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Highway Driving Assist Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Highway Driving Assist Market - Industry Life Cycle

3.4 Vietnam Highway Driving Assist Market - Porter's Five Forces

3.5 Vietnam Highway Driving Assist Market Revenues & Volume Share, By Vehicle Type, 2021 & 2031F

3.6 Vietnam Highway Driving Assist Market Revenues & Volume Share, By Component, 2021 & 2031F

3.7 Vietnam Highway Driving Assist Market Revenues & Volume Share, By Autonomous Level, 2021 & 2031F

4 Vietnam Highway Driving Assist Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing demand for safer driving technologies in Vietnam

4.2.2 Government initiatives promoting road safety and adoption of advanced driving assist systems

4.2.3 Growing awareness among consumers regarding the benefits of highway driving assist systems

4.3 Market Restraints

4.3.1 High initial costs associated with installing highway driving assist systems

4.3.2 Lack of infrastructure support for the widespread implementation of driving assist technologies

4.3.3 Concerns about data privacy and cybersecurity issues related to connected vehicles

5 Vietnam Highway Driving Assist Market Trends

6 Vietnam Highway Driving Assist Market, By Types

6.1 Vietnam Highway Driving Assist Market, By Vehicle Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Highway Driving Assist Market Revenues & Volume, By Vehicle Type, 2021-2031F

6.1.3 Vietnam Highway Driving Assist Market Revenues & Volume, By PC, 2021-2031F

6.1.4 Vietnam Highway Driving Assist Market Revenues & Volume, By BEV, 2021-2031F

6.1.5 Vietnam Highway Driving Assist Market Revenues & Volume, By HEV, 2021-2031F

6.1.6 Vietnam Highway Driving Assist Market Revenues & Volume, By PHEV, 2021-2031F

6.1.7 Vietnam Highway Driving Assist Market Revenues & Volume, By FCEV, 2021-2031F

6.2 Vietnam Highway Driving Assist Market, By Component

6.2.1 Overview and Analysis

6.2.2 Vietnam Highway Driving Assist Market Revenues & Volume, By Radar, 2021-2031F

6.2.3 Vietnam Highway Driving Assist Market Revenues & Volume, By Camera, 2021-2031F

6.2.4 Vietnam Highway Driving Assist Market Revenues & Volume, By Ultrasonic Sensor, 2021-2031F

6.2.5 Vietnam Highway Driving Assist Market Revenues & Volume, By Software Module, 2021-2031F

6.3 Vietnam Highway Driving Assist Market, By Autonomous Level

6.3.1 Overview and Analysis

6.3.2 Vietnam Highway Driving Assist Market Revenues & Volume, By Level 2, 2021-2031F

6.3.3 Vietnam Highway Driving Assist Market Revenues & Volume, By Level 3 & Above, 2021-2031F

7 Vietnam Highway Driving Assist Market Import-Export Trade Statistics

7.1 Vietnam Highway Driving Assist Market Export to Major Countries

7.2 Vietnam Highway Driving Assist Market Imports from Major Countries

8 Vietnam Highway Driving Assist Market Key Performance Indicators

8.1 Percentage increase in the adoption rate of highway driving assist systems in Vietnam

8.2 Number of government policies and regulations supporting the use of driving assist technologies

8.3 Rate of technological advancements and innovations in the highway driving assist market

9 Vietnam Highway Driving Assist Market - Opportunity Assessment

9.1 Vietnam Highway Driving Assist Market Opportunity Assessment, By Vehicle Type, 2021 & 2031F

9.2 Vietnam Highway Driving Assist Market Opportunity Assessment, By Component, 2021 & 2031F

9.3 Vietnam Highway Driving Assist Market Opportunity Assessment, By Autonomous Level, 2021 & 2031F

10 Vietnam Highway Driving Assist Market - Competitive Landscape

10.1 Vietnam Highway Driving Assist Market Revenue Share, By Companies, 2024

10.2 Vietnam Highway Driving Assist Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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