Vietnam Lingerie Market (2025-2031) | Growth, Value, Industry, Trends, Outlook, Share, Revenue, Analysis, Size, Segmentation

Topics Covered in the Vietnam Lingerie Market Report

Vietnam Lingerie Market report thoroughly covers the market By Type, and By Distribution Channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Lingerie Market Synopsis

The Vietnam lingerie market is expected to witness significant growth from 2025 to 2031, with a projected CAGR of 8.2% during the forecast period. This growth can be attributed to various factors such as the increasing demand for lingerie among women, changing lifestyles and fashion trends, and the rise in disposable income.

According to 6Wresearch, the Vietnam Lingerie Market Size is expected to reach a significant CAGR of 8.2% during the forecast period 2025-2031. One of the major drivers of this market is the growing demand for comfortable and stylish lingerie among women in Vietnam. With an increasing number of working women, there has been a shift towards more functional and practical lingerie that not only provides comfort but also enhances their overall appearance. As a result, manufacturers are constantly innovating their designs and materials to cater to the diverse needs of consumers. The rise of e-commerce in Vietnam has also contributed significantly to the growth of the lingerie market. E-commerce platforms provide a convenient and efficient way for consumers to browse and purchase lingerie products, thus expanding the customer base for businesses. This trend is expected to continue as more Vietnamese consumers embrace online shopping.

However, the market also faces challenges such as intense competition from both global and local players. This has led to price wars and pressure on profit margins for companies. In order to stay competitive, businesses need to focus on quality, branding strategies, and continuous innovation.

Vietnam Lingerie Market Trends

The evolving preferences of Vietnamese consumers have resulted in noticeable trends within the Lingerie Market in Vietnam. Technology has played a pivotal role, with e-commerce and virtual fitting rooms gaining popularity, allowing customers to conveniently shop for lingerie online. Sustainable practices have also become a focus, with many companies adopting eco-friendly materials and ethical production processes to cater to socially conscious consumers. Furthermore, an increased demand for diverse sizes, inclusive designs, and high-tech fabrics reflects the changing expectations and requirements of the demographic.

Investment Opportunities in the Vietnam Lingerie Market

Investors keen on exploring opportunities in this sector will find numerous prospects fuelled by Vietnam Lingerie Market Growth. The consistent expansion of retail infrastructure, combined with increasing disposable incomes, presents favourable conditions for both domestic and international players. Strategic partnerships, franchising models, and localization of product designs to meet specific cultural preferences further enhance the market’s investment appeal. Additionally, innovations in premium product segments such as shapewear and activewear-inspired lingerie are poised to attract more affluent target groups.

Leading Players in the Vietnam Lingerie Market

Several prominent players are driving competition within the Vietnam Lingerie Market Share, including both established international brands and smaller domestic businesses. Renowned companies such as Triumph, Sabina, and Wacoal dominate this space, leveraging their brand reputation and innovative product offerings. Meanwhile, local manufacturers are gaining traction with affordable yet quality products tailored to the needs of Vietnamese women. This dynamic creates a highly competitive environment that pushes brands to invest in research, marketing, and customer engagement.

Government Regulations

Government policies play a pivotal role in shaping the Vietnam Lingerie Industry. Policies centred on import-export duties, labour standards, and manufacturing regulations greatly affect the operations of brands within Vietnam. The government’s push for sustainable practices and compliance with international standards adds another layer of complexity for manufacturers, forcing them to innovate while maintaining high quality. Efforts to standardize trade agreements and regulations could offer a stable foundation for further industry expansion.

Future Insights of the Vietnam Lingerie Market

The Vietnam Lingerie Market is expected to grow significantly in the coming years, fuelled by technological innovations and consumer-centric designs. Brands focusing on inclusivity, sustainability, and digital marketing strategies will likely dominate future markets. Anticipated advancements in premium and eco-friendly lingerie lines will cater to the growing demand for high-quality, environmentally conscious products. Overall, the market is on a promising trajectory, with continued investments and adaptations to align with global trends and local needs.

Market Segmentation Analysis 

The report offers a comprehensive study of the subsequent market segments and their leading categories. 

Brassiere to Dominate the Market- By Type

According to Ravi Bhandari, Research Head, 6Wresearch, The Brassiere segment is expected to dominate the market due to its high demand among women of all age groups. The increasing awareness about proper fit and comfort has led to a rise in demand for quality brassieres.

Online segment to Dominate the Market- By Distribution Channel

The online segment is expected to dominate the market. The convenience of shopping from home and a wide range of options available online have led to the popularity of online lingerie shopping among Vietnamese women.

Key Attractiveness of the Report

• 10 Years of Market Number
• Historical Data Starting from 2021 to 2024.
• Base Year 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Vietnam Lingerie Market Outlook
• Market Size of Vietnam Lingerie Market, 2024
• Forecast of Vietnam Lingerie Market, 2031
• Historical Data and Forecast of Vietnam Lingerie Revenues & Volume for the Period 2025 - 2031
• Vietnam Lingerie Market Trend Evolution
• Vietnam Lingerie Market Drivers and Challenges
• Vietnam Lingerie Price Trends
• Vietnam Lingerie Porter's Five Forces
• Vietnam Lingerie Industry Life Cycle
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Type for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Brassiere for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Knickers for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Shape Wear for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Others for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Distribution Channel for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Specialty Stores for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2025 - 2031
• Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Online for the Period 2025 - 2031
• Vietnam Lingerie Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• Vietnam Lingerie Top Companies Market Share
• Vietnam Lingerie Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Lingerie Company Profiles
• Vietnam Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments

By Type

• Brassiere
• Knickers
• Shapewear
• Others

By Distribution Channel

• Specialty Stores
• Multi Brands Stores
• Online