Vietnam Lingerie Market (2023-2029) | Growth, Value, Industry, Trends, Outlook, Share, Revenue, Analysis, Size, Segmentation & COVID-19 IMPACT

Market Forecast By Type (Brassiere, Knickers, Shape Wear, Others), By Distribution Channel (Specialty Stores, Multi Brands Stores, Online), And Competitive Landscape

Product Code: ETC042371 Publication Date: Jan 2021 Updated Date: May 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Lingerie Market Competition 2023

Vietnam Lingerie market currently, in 2023, has witnessed an HHI of 7777, Which has increased moderately as compared to the HHI of 3880 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

Vietnam Export Potential Assessment For Lingerie Market (Values in USD Thousand)


Topics Covered in the Vietnam Lingerie Market

Vietnam Lingerie Market report thoroughly covers the market by type and by distribution channel. The Lingerie Market Outlook report provides an unbiased and detailed analysis of the ongoing Lingerie Market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Lingerie Market Synopsis

Vietnam Lingerie Market is booming and expected to expand over the projected period on account of the country's growing middle class and increasing disposable incomes among consumers. Also, there are several opportunities for both domestic and international brands in the market. For instance, the growing demand for high-quality products due to rising incomes and the increasing trends towards more casual and comfortable underwear is driven by the country's booming activewear industry. Additionally, online sales are growing rapidly in Vietnam due to the increasing use of smartphones and improved delivery infrastructure.

According to 6Wresearch, the Vietnam Lingerie Market is predicted to grow at a higher growth rate during 2023-2029. The growth is being driven by several factors such as a rapidly growing economy, a growing fashion-conscious population, and rising disposable incomes. The market for lingerie in Vietnam is growing rapidly in terms of both production and consumption. The growing popularity of online shopping in the industry is expected to grow in the coming years, driven by a young and tech-savvy population. Another important trend is the growing preference for foreign brands among consumers. Moreover, the growing importance of sportswear in Vietnam lingerie industry has seen a surge in demand for sportswear-inspired lingerie. However, the low level of awareness of brands among international consumers, the increasing prevalence of counterfeit products, and the high cost of production in Vietnam are some of the factors hindering the Vietnam Lingerie market growth. To overcome such barriers, stakeholders need to stay up to date with the latest trends and choose the right product to invest in.

COVID-19 Impact on the Vietnam Lingerie Market

The COVID-19 pandemic has influenced the growth of the lingerie market in Vietnam due to the lockdowns and restrictions on social gatherings. Many businesses have been forced to limit their operations, resulting in a decrease in consumer spending power. With people staying at home, there has been a decrease in the demand for formal wear and an increase in the demand for comfortable and casual clothing. This has led to a decrease in sales of high-end lingerie and an increase in sales of comfortable lingerie items. Despite these challenges, a few lingerie businesses in Vietnam have been able to adapt and innovate during the pandemic by shifting towards online sales and delivery, while others have diversified their product offerings.

Key Players in the Vietnam Lingerie Market

The leading players operating in the Vietnam lingerie market are:

  • Triumph International
  • Wacoal Vietnam
  • Sabina Vietnam
  • Jockey Vietnam
  • 6ixty8ight

There are also several other local and international brands that operate in the lingerie market of Vietnam, including Elle Vietnam, La Perla, Victoria Secret, and Agent Provocateur.

Market Analysis by Type

According to Dhaval, Research Manager, 6Wresearch, the brassiere segment is expected to grow at a steady pace owing to the rising demand for comfortable brassieres among all women. The knickers segment is expected to grow steadily on the back of the increasing demand for trendy innerwear among women in Vietnam.

Market Analysis by Distribution Channel

By distribution channel, the specialty stores are expected to dominate the Vietnam lingerie market share owing to the availability of a wide range of lingerie products along with the personalized shopping experience.

Key attractiveness of the report

  • COVID-19 Impact on the Market.
  • 10 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022.
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Vietnam Lingerie Market Outlook
  • Market Size of Vietnam Lingerie Market, 2022
  • Forecast of Vietnam Lingerie Market, 2029
  • Historical Data and Forecast of Vietnam Lingerie Revenues & Volume for the Period 2019 - 2029
  • Vietnam Lingerie Market Trend Evolution
  • Vietnam Lingerie Market Drivers and Challenges
  • Vietnam Lingerie Price Trends
  • Vietnam Lingerie Porter's Five Forces
  • Vietnam Lingerie Industry Life Cycle
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Type for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Brassiere for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Knickers for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Shape Wear for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Others for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Distribution Channel for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Specialty Stores for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Multi Brands Stores for the Period 2019 - 2029
  • Historical Data and Forecast of Vietnam Lingerie Market Revenues & Volume By Online for the Period 2019 - 2029
  • Vietnam Lingerie Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Lingerie Top Companies Market Share
  • Vietnam Lingerie Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Lingerie Company Profiles
  • Vietnam Lingerie Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Type

  • Brassiere
  • Knickers
  • Shape Wear
  • Others

By Distribution Channel

  • Specialty Stores
  • Multi Brands Stores
  • Online
Vietnam Lingerie Market: FAQs
Increasing disposable incomes, growing awareness of the importance of lingerie, and changing fashion trends are the major factors driving the market growth.
The most popular types of lingerie are bras, sports bras, panties, shapewear, and sleepwear.
Specialty stores, multi-brand stores, and online platforms are the major distribution channels for lingerie in the country.
Lack of standardized sizing, counterfeit products, and the low level of awareness about proper lingerie care are the restraining factors for the lingerie market in Vietnam.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Vietnam Lingerie Market Overview
3.1 Vietnam Lingerie Market Revenues & Volume, 2019 - 2029F
3.2 Vietnam Lingerie Market - Industry Life Cycle
3.3 Vietnam Lingerie Market - Porter's Five Forces
3.4 Vietnam Lingerie Market Revenues & Volume Share, By Type, 2022 & 2029F
3.5 Vietnam Lingerie Market Revenues & Volume Share, By Distribution Channel, 2022 & 2029F
4 Impact Analysis of COVID-19 onΒ Vietnam Lingerie Market
5 Vietnam Lingerie Market Dynamics
5.1 Impact Analysis
5.2 Market Drivers
5.3 Market Restraints
6 Vietnam Lingerie Market Trends
7 Vietnam Lingerie Market, By Type
7.1 Overview and Analysis
7.2 Vietnam Lingerie Market Revenues & Volume, By Type, 2019 - 2029F
7.3 Vietnam Lingerie Market Revenues & Volume, By Brassiere, 2019 - 2029F
7.4 Vietnam Lingerie Market Revenues & Volume, By Knickers, 2019 - 2029F
7.5 Vietnam Lingerie Market Revenues & Volume, By Shape Wear, 2019 - 2029F
7.6 Vietnam Lingerie Market Revenues & Volume, By Others, 2019 - 2029F
8 Vietnam Lingerie Market, By Distribution Channel
8.1 Overview and Analysis
8.2 Vietnam Lingerie Market Revenues & Volume, By Specialty Stores, 2019 - 2029F
8.3 Vietnam Lingerie Market Revenues & Volume, By Multi Brands Stores, 2019 - 2029F
8.4 Vietnam Lingerie Market Revenues & Volume, By Online, 2019 - 2029F
9 Vietnam Lingerie Market Import-Export Trade Statistics
9.1 Vietnam Lingerie Market Export to Major Countries
9.2 Vietnam Lingerie Market Imports from Major Countries
10 Vietnam Lingerie Market Key Performance Indicators
11 Vietnam Lingerie Market - Opportunity Assessment
11.1 Vietnam Lingerie Market Opportunity Assessment, By Type, 2029F
11.2 Vietnam Lingerie Market Opportunity Assessment, By Distribution Channel, 2029F
12 Vietnam Lingerie Market - Competitive Landscape
12.1 Vietnam Lingerie Market Revenue Share, By Companies, 2022
12.2 Vietnam Lingerie Market Competitive Benchmarking, By Operating and Technical Parameters
13 Company Profiles
14 Recommendations
15 Disclaimer
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