| Product Code: ETC035510 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Vietnam women`s and children`s clothing market has experienced significant growth in recent years, driven by changing consumer preferences, rising disposable incomes, and a growing fashion-conscious population. Women`s and children`s clothing encompass a wide range of apparel, including dresses, tops, bottoms, and outerwear, catering to various age groups and style preferences. As Vietnam economy continues to develop, the demand for fashionable and affordable clothing for women and children has risen, contributing to the expansion of the market.
The growth of the Vietnam women`s and children`s clothing market is influenced by several key drivers. Firstly, the increasing number of working women and dual-income households has led to greater spending on fashionable clothing for both women and children. Secondly, the growing influence of social media and digital platforms has accelerated fashion trends and raised awareness of the latest styles among Vietnamese consumers. Additionally, the government`s efforts to promote the textile and apparel industry and attract foreign investments have boosted the manufacturing and export of women`s and children`s clothing.
Despite the market`s growth, the Vietnam women`s and children`s clothing industry faces certain challenges. Firstly, the presence of cheap imported clothing, especially from neighboring countries, poses a challenge for domestic manufacturers to compete on price. The industry must focus on differentiating products through quality, design, and branding to maintain a competitive edge. Secondly, ensuring sustainable and ethical practices in the fashion industry is gaining importance, requiring companies to adopt eco-friendly materials and responsible manufacturing processes.
The COVID-19 pandemic had a significant impact on the Vietnam women`s and children`s clothing market. During the peak of the pandemic, lockdowns and restrictions on retail operations affected consumer spending on clothing. The decline in economic activities and disruptions in supply chains also impacted the production and distribution of clothing. However, as the situation improved and businesses adapted to the new normal, the market saw a gradual recovery. The pandemic also accelerated the shift towards online shopping, with many retailers focusing on e-commerce platforms to reach consumers during the lockdown period.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Women's and Children's Clothing Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Women's and Children's Clothing Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Women's and Children's Clothing Market - Industry Life Cycle |
3.4 Vietnam Women's and Children's Clothing Market - Porter's Five Forces |
3.5 Vietnam Women's and Children's Clothing Market Revenues & Volume Share, By Types, 2021 & 2031F |
3.6 Vietnam Women's and Children's Clothing Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Vietnam Women's and Children's Clothing Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Women's and Children's Clothing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income among Vietnamese consumers |
4.2.2 Increasing fashion consciousness and awareness among women and children |
4.2.3 Rising demand for trendy and affordable clothing options |
4.3 Market Restraints |
4.3.1 Intense competition from both domestic and international clothing brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Challenges in maintaining quality standards and meeting evolving fashion trends |
5 Vietnam Women's and Children's Clothing Market Trends |
6 Vietnam Women's and Children's Clothing Market, By Types |
6.1 Vietnam Women's and Children's Clothing Market, By Types |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Types, 2021-2031F |
6.1.3 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Women, 2021-2031F |
6.1.4 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Children, 2021-2031F |
6.2 Vietnam Women's and Children's Clothing Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Traditional, 2021-2031F |
6.2.3 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Casual, 2021-2031F |
6.2.4 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Formal, 2021-2031F |
6.3 Vietnam Women's and Children's Clothing Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Vietnam Women's and Children's Clothing Market Revenues & Volume, By Online, 2021-2031F |
7 Vietnam Women's and Children's Clothing Market Import-Export Trade Statistics |
7.1 Vietnam Women's and Children's Clothing Market Export to Major Countries |
7.2 Vietnam Women's and Children's Clothing Market Imports from Major Countries |
8 Vietnam Women's and Children's Clothing Market Key Performance Indicators |
8.1 Average basket size per customer |
8.2 Customer retention rate |
8.3 Social media engagement metrics (likes, shares, comments) |
8.4 Percentage of repeat purchases |
8.5 Website traffic conversion rate |
9 Vietnam Women's and Children's Clothing Market - Opportunity Assessment |
9.1 Vietnam Women's and Children's Clothing Market Opportunity Assessment, By Types, 2021 & 2031F |
9.2 Vietnam Women's and Children's Clothing Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Vietnam Women's and Children's Clothing Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Women's and Children's Clothing Market - Competitive Landscape |
10.1 Vietnam Women's and Children's Clothing Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Women's and Children's Clothing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |