| Product Code: ETC10111116 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Zambia`s athleisure import market continues to thrive in 2024, with key suppliers including China, South Africa, Turkey, Madagascar, and Bangladesh. The market concentration, as measured by the HHI, has significantly increased from 2023 to 2024, indicating a high level of dominance by a few major players. The impressive compound annual growth rate (CAGR) of 17.54% from 2020 to 2024 highlights the sustained demand for athleisure products in Zambia. Moreover, the notable growth rate of 31.54% from 2023 to 2024 underscores the sector`s rapid expansion and potential opportunities for both local retailers and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Athleisure Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Athleisure Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Athleisure Market - Industry Life Cycle |
3.4 Zambia Athleisure Market - Porter's Five Forces |
3.5 Zambia Athleisure Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Zambia Athleisure Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Zambia Athleisure Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Zambia Athleisure Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Athleisure Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness awareness among consumers in Zambia |
4.2.2 Growing demand for comfortable and versatile clothing options |
4.2.3 Rise in disposable income leading to higher spending on athleisure products |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality athleisure brands in the Zambian market |
4.3.2 Challenges in supply chain and distribution networks for athleisure products |
5 Zambia Athleisure Market Trends |
6 Zambia Athleisure Market, By Types |
6.1 Zambia Athleisure Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Zambia Athleisure Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Zambia Athleisure Market Revenues & Volume, By Yoga Apparel, 2021- 2031F |
6.1.4 Zambia Athleisure Market Revenues & Volume, By Shirts & T-Shirts, 2021- 2031F |
6.2 Zambia Athleisure Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Zambia Athleisure Market Revenues & Volume, By Mass, 2021- 2031F |
6.2.3 Zambia Athleisure Market Revenues & Volume, By Premium, 2021- 2031F |
6.3 Zambia Athleisure Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Zambia Athleisure Market Revenues & Volume, By Men, 2021- 2031F |
6.3.3 Zambia Athleisure Market Revenues & Volume, By Women, 2021- 2031F |
6.3.4 Zambia Athleisure Market Revenues & Volume, By Children, 2021- 2031F |
6.4 Zambia Athleisure Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Zambia Athleisure Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021- 2031F |
6.4.3 Zambia Athleisure Market Revenues & Volume, By Sporting Goods Retailers, 2021- 2031F |
6.4.4 Zambia Athleisure Market Revenues & Volume, By Online, 2021- 2031F |
6.4.5 Zambia Athleisure Market Revenues & Volume, By Others, 2021- 2031F |
7 Zambia Athleisure Market Import-Export Trade Statistics |
7.1 Zambia Athleisure Market Export to Major Countries |
7.2 Zambia Athleisure Market Imports from Major Countries |
8 Zambia Athleisure Market Key Performance Indicators |
8.1 Percentage growth in the number of fitness centers and gyms in Zambia |
8.2 Increase in participation rates in sports and fitness activities |
8.3 Growth in online searches and social media engagements related to athleisure trends in Zambia |
9 Zambia Athleisure Market - Opportunity Assessment |
9.1 Zambia Athleisure Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Zambia Athleisure Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Zambia Athleisure Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Zambia Athleisure Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Athleisure Market - Competitive Landscape |
10.1 Zambia Athleisure Market Revenue Share, By Companies, 2024 |
10.2 Zambia Athleisure Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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