| Product Code: ETC5228487 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Zambia continues to see a significant influx of brandy imports in 2024, with South Africa, Tanzania, France, Sweden, and Italy leading the way. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market with dominant players. The impressive compound annual growth rate (CAGR) of 38.92% from 2020 to 2024 highlights the growing demand for brandy in Zambia. Additionally, the robust growth rate of 31.84% from 2023 to 2024 underscores the continued expansion of the market. This data suggests a promising outlook for the brandy import industry in Zambia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Brandy Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Brandy Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Brandy Market - Industry Life Cycle |
3.4 Zambia Brandy Market - Porter's Five Forces |
3.5 Zambia Brandy Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Brandy Market Revenues & Volume Share, By Applications, 2021 & 2031F |
4 Zambia Brandy Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Zambia |
4.2.2 Growing popularity of premium alcoholic beverages in the region |
4.2.3 Expansion of distribution channels for branded spirits in Zambia |
4.3 Market Restraints |
4.3.1 High import tariffs on alcoholic beverages affecting pricing and affordability |
4.3.2 Strict regulations and taxes on alcohol advertising and promotion in Zambia |
5 Zambia Brandy Market Trends |
6 Zambia Brandy Market Segmentations |
6.1 Zambia Brandy Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Brandy Market Revenues & Volume, By V.S. ("very special"), 2021-2031F |
6.1.3 Zambia Brandy Market Revenues & Volume, By V.S.O.P. ("very superior old pale"), 2021-2031F |
6.1.4 Zambia Brandy Market Revenues & Volume, By XO ("extra old"), 2021-2031F |
6.1.5 Zambia Brandy Market Revenues & Volume, By Hors d'age ("beyond age"), 2021-2031F |
6.2 Zambia Brandy Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Zambia Brandy Market Revenues & Volume, By Shop & Supermarket, 2021-2031F |
6.2.3 Zambia Brandy Market Revenues & Volume, By Restaurant & Bar & Club, 2021-2031F |
6.2.4 Zambia Brandy Market Revenues & Volume, By Exclusive Store, 2021-2031F |
6.2.5 Zambia Brandy Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Brandy Market Import-Export Trade Statistics |
7.1 Zambia Brandy Market Export to Major Countries |
7.2 Zambia Brandy Market Imports from Major Countries |
8 Zambia Brandy Market Key Performance Indicators |
8.1 Consumer perception and acceptance of branded spirits in Zambia |
8.2 Number of new product launches and brand extensions in the Zambia brandy market |
8.3 Growth in the number of retail outlets and bars offering branded spirits in Zambia |
9 Zambia Brandy Market - Opportunity Assessment |
9.1 Zambia Brandy Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Brandy Market Opportunity Assessment, By Applications, 2021 & 2031F |
10 Zambia Brandy Market - Competitive Landscape |
10.1 Zambia Brandy Market Revenue Share, By Companies, 2024 |
10.2 Zambia Brandy Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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