| Product Code: ETC5381171 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The postcard import shipments to Zambia in 2024 continued to be dominated by top exporters South Africa, China, USA, UK, and Australia. The market concentration, as measured by the HHI, increased from high to very high in 2024. However, the overall Compound Annual Growth Rate (CAGR) for the period 2020-2024 was negative at -2.84%, with a significant decline in growth rate from 2023 to 2024 at -68.52%. This indicates a challenging market environment for postcard imports into Zambia, potentially impacted by various economic factors and shifts in consumer preferences.

Zambia's Postcard market is anticipated to experience a growing growth rate of 9.89% by 2027, reflecting trends observed in the largest economy Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Postcard Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Postcard Market - Industry Life Cycle |
3.4 Zambia Postcard Market - Porter's Five Forces |
3.5 Zambia Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Zambia Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Zambia Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism industry in Zambia leading to increased demand for postcards |
4.2.2 Rising popularity of sending personalized postcards as a form of communication |
4.2.3 Government initiatives to promote local arts and crafts, including postcards |
4.3 Market Restraints |
4.3.1 Competition from digital communication platforms impacting traditional postcard sales |
4.3.2 Fluctuations in disposable income affecting consumer spending on non-essential items |
5 Zambia Postcard Market Trends |
6 Zambia Postcard Market Segmentations |
6.1 Zambia Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Zambia Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Zambia Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Zambia Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Zambia Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Zambia Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Zambia Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Zambia Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Zambia Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Zambia Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Zambia Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Zambia Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Zambia Postcard Market Import-Export Trade Statistics |
7.1 Zambia Postcard Market Export to Major Countries |
7.2 Zambia Postcard Market Imports from Major Countries |
8 Zambia Postcard Market Key Performance Indicators |
8.1 Number of tourist arrivals in Zambia |
8.2 Percentage of postcard sales from personalized designs |
8.3 Impact of government support on local arts and crafts industry |
9 Zambia Postcard Market - Opportunity Assessment |
9.1 Zambia Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Zambia Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Zambia Postcard Market - Competitive Landscape |
10.1 Zambia Postcard Market Revenue Share, By Companies, 2024 |
10.2 Zambia Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |