| Product Code: ETC4944000 | Publication Date: Nov 2023 | Updated Date: Jul 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |

The Zambia wine market experienced a remarkable historical CAGR of 35.03% from 2021 to 2024, driven by a combination of post-pandemic consumer behavior shifts and increased import reliance on global wine supplies. The surge in annual growth rates, peaking at 36.35% in 2023, can be attributed to the easing of supply chain disruptions that characterized the global economy during the COVID-19 pandemic, alongside rising disposable incomes and changing consumer preferences towards wine consumption. However, as the market transitions into the forecast period (2025-2031), growth is expected to moderate to a CAGR of 14.36%. This deceleration reflects anticipated stabilization in input costs and supply chains as global logistics normalize, coupled with potential competitive pressures from alternative alcoholic beverages and local production initiatives. Thus, while demand remains robust, external factors will increasingly shape market dynamics moving forward.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Wine Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Wine Market Revenues & Volume, 2022 & 2032F |
3.3 Zambia Wine Market - Industry Life Cycle |
3.4 Zambia Wine Market - Porter's Five Forces |
3.5 Zambia Wine Market Revenues & Volume Share, By Product Types, 2022 & 2032F |
3.6 Zambia Wine Market Revenues & Volume Share, By Colors, 2022 & 2032F |
3.7 Zambia Wine Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Zambia Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Zambia |
4.2.2 Growing trend towards wine consumption and appreciation in the region |
4.2.3 Expanding tourism industry in Zambia, leading to higher demand for wine products |
4.3 Market Restraints |
4.3.1 High import tariffs and taxes on wine products, affecting affordability |
4.3.2 Limited domestic production of wine in Zambia, leading to dependence on imports |
5 Zambia Wine Market Trends |
6 Zambia Wine Market Segmentations |
6.1 Zambia Wine Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Zambia Wine Market Revenues & Volume, By Still Wine, 2022 - 2032F |
6.1.3 Zambia Wine Market Revenues & Volume, By Sparkling Wine, 2022 - 2032F |
6.1.4 Zambia Wine Market Revenues & Volume, By Dessert Wine, 2022 - 2032F |
6.1.5 Zambia Wine Market Revenues & Volume, By Fortified Wine, 2022 - 2032F |
6.2 Zambia Wine Market, By Colors |
6.2.1 Overview and Analysis |
6.2.2 Zambia Wine Market Revenues & Volume, By Red Wine, 2022 - 2032F |
6.2.3 Zambia Wine Market Revenues & Volume, By Rose Wine, 2022 - 2032F |
6.2.4 Zambia Wine Market Revenues & Volume, By White Wine, 2022 - 2032F |
6.2.5 Zambia Wine Market Revenues & Volume, By Other Colors, 2022 - 2032F |
6.3 Zambia Wine Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zambia Wine Market Revenues & Volume, By Offline, 2022 - 2032F |
6.3.3 Zambia Wine Market Revenues & Volume, By Online, 2022 - 2032F |
7 Zambia Wine Market Import-Export Trade Statistics |
7.1 Zambia Wine Market Export to Major Countries |
7.2 Zambia Wine Market Imports from Major Countries |
8 Zambia Wine Market Key Performance Indicators |
8.1 Number of wine tasting events and festivals organized in Zambia |
8.2 Growth in the number of wine bars and restaurants offering diverse wine selections |
8.3 Increase in the number of wine education and appreciation workshops conducted in the country |
9 Zambia Wine Market - Opportunity Assessment |
9.1 Zambia Wine Market Opportunity Assessment, By Product Types, 2022 & 2032F |
9.2 Zambia Wine Market Opportunity Assessment, By Colors, 2022 & 2032F |
9.3 Zambia Wine Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Zambia Wine Market - Competitive Landscape |
10.1 Zambia Wine Market Revenue Share, By Companies, 2025 |
10.2 Zambia Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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