| Product Code: ETC10465018 | Publication Date: Apr 2025 | Updated Date: Apr 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of women`s active wear in Zambia have shown significant growth and high concentration in recent years. In 2024, the top exporting countries to Zambia include China, South Africa, Turkey, India, and Bangladesh. The market concentration, as measured by the HHI, has increased from high to very high in 2024, indicating a more competitive landscape. With a strong Compound Annual Growth Rate (CAGR) of 13.72% from 2020 to 2024 and a growth rate of 6.35% in 2023-24, the Zambia women`s active wear market presents promising opportunities for both local retailers and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Women Active Wear Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Women Active Wear Market Revenues & Volume, 2022 & 2032F |
3.3 Zambia Women Active Wear Market - Industry Life Cycle |
3.4 Zambia Women Active Wear Market - Porter's Five Forces |
3.5 Zambia Women Active Wear Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zambia Women Active Wear Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Zambia Women Active Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health and fitness awareness among women in Zambia |
4.2.2 Growing disposable income and willingness to spend on activewear |
4.2.3 Rise in popularity of athleisure wear as a fashion trend |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality and affordable activewear options in the market |
4.3.2 Lack of infrastructure for manufacturing and distribution of activewear products |
5 Zambia Women Active Wear Market Trends |
6 Zambia Women Active Wear Market, By Types |
6.1 Zambia Women Active Wear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Women Active Wear Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Zambia Women Active Wear Market Revenues & Volume, By Tops and T-Shirts, 2022 - 2032F |
6.1.4 Zambia Women Active Wear Market Revenues & Volume, By Sweatpants and Yoga Pants, 2022 - 2032F |
6.1.5 Zambia Women Active Wear Market Revenues & Volume, By Skirts and Skorts, 2022 - 2032F |
6.1.6 Zambia Women Active Wear Market Revenues & Volume, By Tracksuits, 2022 - 2032F |
6.1.7 Zambia Women Active Wear Market Revenues & Volume, By Sweatshirts/Jackets, 2022 - 2032F |
6.1.8 Zambia Women Active Wear Market Revenues & Volume, By Other Product Types, 2022 - 2032F |
6.2 Zambia Women Active Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Women Active Wear Market Revenues & Volume, By Supermarkets/Hypermarkets, 2022 - 2032F |
6.2.3 Zambia Women Active Wear Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.2.4 Zambia Women Active Wear Market Revenues & Volume, By Online Retail Stores, 2022 - 2032F |
6.2.5 Zambia Women Active Wear Market Revenues & Volume, By Other Distribution Channels, 2022 - 2032F |
7 Zambia Women Active Wear Market Import-Export Trade Statistics |
7.1 Zambia Women Active Wear Market Export to Major Countries |
7.2 Zambia Women Active Wear Market Imports from Major Countries |
8 Zambia Women Active Wear Market Key Performance Indicators |
8.1 Percentage increase in the number of women participating in fitness activities |
8.2 Growth in the number of activewear brands entering the Zambian market |
8.3 Increase in social media engagement and online presence of activewear brands in Zambia |
9 Zambia Women Active Wear Market - Opportunity Assessment |
9.1 Zambia Women Active Wear Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zambia Women Active Wear Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Zambia Women Active Wear Market - Competitive Landscape |
10.1 Zambia Women Active Wear Market Revenue Share, By Companies, 2025 |
10.2 Zambia Women Active Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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