Top Gift Cards Companies in Romania | Major Players 2026

Top Gift Cards Companies in Romania

The following is a data-backed list of the leading Romania Gift Cards companies, compiled through 6Wresearch's proprietary research and validated by in-house industry analysts. These companies represent the key players shaping competition in the Romania Gift Cards Market, including Fashion Days, Sodexo / Pluxee Romania, and other established names.

List of Gift Cards Companies in Romania:

1. Fashion Days

Fashion Days is one of the top fashion e-tailers in Central and Eastern Europe, issuing direct digital gift cards that integrate seamlessly into personal customer accounts for apparel shopping.

2. Sodexo / Pluxee Romania

Pluxee Romania (formerly Sodexo) is a leader in employee benefits and corporate incentive vouchers, offering the popular Cadou Pass and digital gift cards widely deployed by Romanian employers.

3. Edenred Romania

Edenred Romania is one of the largest provider networks for corporate rewards, cultural benefits, and gift vouchers, issuing physical and digital cards across thousands of retail partners nationwide.

4. Up România

Up România (part of the Up Group) is a major corporate benefit and gift card provider offering the Up Cadou card, which allows companies to grant tax-deductible rewards and incentives to employees.

5. Carrefour România

Carrefour România is one of the largest grocery and hypermarket chains in the country, issuing physical and electronic gift cards (Card Cadou Carrefour) utilized for personal gifting and corporate B2B rewards.

6. Altex

Altex is the leading electronics and home appliances retailer in Romania, selling and accepting branded gift cards directly through its nationwide physical stores and main online portal.

7. Dedeman

Dedeman is the largest 100% Romanian-owned DIY and home improvement retail chain, dealing extensively with physical and corporate gift cards used for construction, home, and garden goods.

8. Flanco

Flanco is a major Romanian electronics and IT retailer operating widely across the country, featuring a functional retail platform that sells corporate and customer gift cards directly.

9. Cărturești

Cărturești is Romania's premier cultural brand, bookshop, and lifestyle chain, offering integrated e-gift vouchers and physical gift cards directly via its platform as a popular local choice for corporate and casual gifting.

Frequently Asked Questions About the Market Study (FAQs):