Who has the market share of smartphones | Trends & Innovation 2025

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Code: MTA4130

Publication Date: Jun 2025

Who has the market share of smartphones?

According to 6Wresearch internal database and industry insights, the Global smartphones market is projected to grow from approximately USD 591 billion in 2024 to around USD 937 billion by 2031, exhibiting a CAGR of 8.1% during the forecast period. The growth is primarily being being propelled forward by global rollout of 5G networks, growing literacy rates, advancements in mobile processors, and surging smartphone penetration across emerging economies.

Moreover, increasing integration of AI-driven features, improved camera technologies, and foldable screen innovations are also reshaping consumer preferences. Trends like foldable phones, eco-friendly materials, and modular designs are also gaining popularity. Furthermore, budget-friendly models with strong specs are expanding smartphone use in developing regions.

List of Global smartphones market

1. Transsion Holdings (Tecno, Infinix, itel)

Company Name	Transsion Holdings (Tecno, Infinix, itel)
Headquarters	Shenzhen, China
Established Year	2006
Official Website	Click Here

Transsion captures roughly 9% global share, dominating emerging markets in Africa, Middle East, South Asia, and Southeast Asia through value-driven models.

2. OPPO (including OnePlus & Realme)

Company Name	OPPO (including OnePlus & Realme)
Headquarters	Shenzhen, China
Established Year	2004
Official Website	Click Here

OPPO takes about 5–8% global share, with mid-to-high range devices and aggressive expansion in markets such as China, India, and Western Europe.

3. Vivo

Company Name	Vivo
Headquarters	Dongguan, China
Established Year	2009
Official Website	Click Here

Vivo maintains 5–9% share, focusing on camera-driven smartphones and market success in Asia through innovation and strategic sponsorships.

4. Realme (BBK & OPPO division)

Company Name	Realme (BBK & OPPO division)
Headquarters	Shenzhen, China
Established Year	2018
Official Website	Click Here

Realme specializes in fast-growing budget and mid-range 5G smartphones, notable in emerging markets across Asia and Europe; share often included under OPPO/Transsion comparisons.

5. Samsung Electronics Co., Ltd.

Company Name	Samsung Electronics Co., Ltd.
Headquarters	Suwon, South Korea
Established Year	1969
Official Website	Click Here

Samsung holds roughly 23% of the global market, offering a broad portfolio—from flagship Galaxy S/Ultra to mass-market A-series—across all regions.

6. Google (Pixel series)

Company Name	Google (Pixel series)
Headquarters	Mountain View, California, USA
Established Year	2016 (First Pixel launch)
Official Website	Click Here

Google’s Pixel line, though niche, garners attention for AI-driven features and deep Android integration. It's a small player globally (<1%) but growing.

7. Xiaomi Corporation

Company Name	Xiaomi Corporation
Headquarters	Beijing, China
Established Year	2010
Official Website	Click Here

Xiaomi accounts for around 11–14% of shipments, excelling in mid-range 5G smartphones under Mi, Redmi, and POCO brands. Its strong presence in India and China drives rapid growth.

8. Huawei Technologies Co., Ltd.

Company Name	Huawei Technologies Co., Ltd.
Headquarters	Shenzhen, China
Established Year	1987
Official Website	Click Here

Once a top player, Huawei now holds modest global share due to supply constraints. It focuses on foldables like Mate XT and higher-end devices, primarily in China.

9. Lava International

Company Name	Lava International
Headquarters	Noida, India
Established Year	2009
Official Website	Click Here

India-based Lava holds small but significant regional share, offering budget-friendly smartphones in India, South Asia, Africa, and parts of Southeast Asia.

10. Apple Inc.

Company Name	Apple Inc.
Headquarters	Cupertino, California, USA
Established Year	1976
Official Website	Click Here

Apple leads the premium smartphone segment with about 27% global share, driven by iPhone adoption, especially in North America and Europe. Its ecosystem of hardware, software, and services supports steady growth in high-end devices.