India's shopping pattern is shifting from traditional format to digital format. Online retail is rapidly gaining popularity in the country owing to the rise in the e-commerce industry. The key reasons for this growth would include- growing mobile internet penetration, increasing usage of smart devices, time convenience, and increasing purchasing power.
According to 6Wresearch, India Online Grocery market is projected to reach $17.39 billion by 2022. In India's online grocery market, staple and FMCG online sales have fueled the market. India retail market is a very fragmented market with over 12 million "mom and pop" stores, which is one of the major challenges for the growth of online retailing. However, the online grocery market has started registering healthy growth rate on account of growing urbanization, changing lifestyle of the consumers, and tech-savvy young generation who prefers to buy products online.
The southern region is the major contributor to the market due to the highest online consumers located at Bengaluru and Chennai, followed by the western region and northern region.
The report thoroughly covers the online grocery market by types, regions, and tier I, II and III cities. The report provides unbiased and detailed analysis of the on-going trends, opportunities/ high growth areas, market drivers, which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report
Players Market Share and Competitive Landscape.
The report provides a detailed analysis of the following market segments:
Key Reports Available:
Media Courtesy : Medgadget