India's shopping pattern is shifting from traditional format to digital format. Online retail is rapidly gaining popularity in the country owing to rise in e-commerce industry. The key reasons for this growth would include- growing mobile internet penetration, increasing usage of smart devices, time convenience and increasing purchasing power.
According to 6Wresearch, India Online Grocery market is projected to reach $17.39 billion by 2022. In India online grocery market, staple and FMCG online sales have fueled the market. India retail market is very fragmented market with over 12 million "mom and pop" stores, which is one of the major challenges for the growth of online retailing. However, online grocery market has started registering healthy growth rate on account of growing urbanization, changing lifestyle of the consumers and tech-savy young generation who prefers to buy products through online.
Southern region is the major contributor of the market due to highest online consumers located at Bengaluru and Chennai, followed by western region and northern region.
The report thoroughly covers the online grocery market by types, regions and tier I, II and III cities. The report provides unbiased and detailed analysis of the on-going trends, opportunities/ high growth areas, market drivers, which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.
Key Highlights of the Report
Players Market Share and Competitive Landscape.
The report provides the detailed analysis of the following market segments:
Media Courtesy : Medgadget