Wrapping paper based on material types attained the major revenue share in Australia Gift Packaging Market – 6Wresearch
By material types, wrapping paper dominated the Australia gift packaging market owing to an increase in consumer preference for packaging as it increases the aesthetic look. Moreover, depending on the gift-wrapping paper can be easily folded and cut into a variety of forms which further contributes to its major dominance in the gift-packaging industry.
According to 6Wresearch, Australia Gift Packaging Market size is projected to grow at a CAGR of 3.8% during 2023–2029. As consumers are shifting towards customized personal gifting on certain occasions and more customers are opting to have their gifts wrapped and delivered directly to the recipient thus the popularity of e-commerce sales would boost the demand for gift packaging in Australia. The demand for corporate gifting in Australia is expected to grow owing to its positive psychological impacts on the recipients as physical contact with the gift results in a sense of ownership which boost the confidence and trust of an employee in the organization. Organizations are therefore making efforts to strengthen their employee engagement and brand advocacy by providing more personalized gifts.
According to Ravi Bhandari, Research Head, 6Wresearch, wrapping paper on the basis of product types dominated the gift packaging market in Australia owing to its convivence in use as well as there are many alternatives available for selecting the print based on the occasion. A similar segment is anticipated to grow in the years to come.
The Australia Gift Packaging Market (2023-2029) report provides an in-depth analysis with 14 figures and 6 tables, covered in 64 pages. The report comprehensively covers the market by product types, material types, packaging types, and applications. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.
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