GoPro emerges as the undisputed leader in India Action Camera Market - 6Wresearch

Increasing disposable income as well as growing trend of adventure sports & tourism are the prime factors which have fuelled the growth of the India Action Camera Market. Other major factors such as rapid technological advancements coupled with entry of the established OEMs in the niche action camera market have further helped the cause.

According to 6Wresearch, India Action Camera Market shipments value reached over $0.20 Million in CY Q4 2015. In terms of unit shipments, GoPro led the overall India Action Camera market. Other major players in the India Action Camera Market are SJCAM, ISAW, Sony, Brinno, Xiaomi, Garmin, Panasonic and VEHO.

Key Highlights (CY Q4 2015)

  1. GoPro and Polaroid together captured around 57% share of the market
  2. More than 15 vendors shipped action cameras in India
  3. Action Cameras featuring resolution more than 5 MP captured around 60% market share

According to Anuj Mehrotra (Senior Research Analyst, 6Wresearch-India Electronics Division), “Recent technological advancements, growing trend of social media and rising demand from professional as well as consumer segments have boosted the market for action cameras in the country. Moreover, features such as lightweight, mount capability, remote accessibility and rugged & waterproof design have compelled consumers especially extreme sports enthusiasts to favor modern action cameras instead of traditional camcorders.”

According to Pulkit Shrivastava (Research Analyst, 6Wresearch-India Electronics Division), “Introduction of additional features including compact design, wide range of field of view and integration of Bluetooth and Wi-Fi have increased the demand of action cameras amongst travelers as well as extreme sports fanatics in the country. Further, over the recent quarters, the market has registered a growing demand from professional segment such as emergency services, sports broadcasting and security surveillance. For instance, GoPro action camera was introduced in the recent season of Indian Premiere League for on-field umpires to present new and innovative experience for the TV viewers.“

In the recent quarters, India Action Camera market has witnessed the emergence of new players leading to rapid technological advancement. Entry of more and more players have increased the level of competition in the market which in turns offers a wide range of quality, price and features to the customers.

India Action Camera Market Tracker provides in depth analysis offering insights on Market Share by Companies, Shipments, Value and Specifications.


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