Middle East Biscuit Market is expected to witness stable growth during 2017-2023. Mega Events such as UAE World Expo, 2020, and Qatar FIFA World Cup, 2022 would surge the growth of the biscuit market during the forecast period with the arrival of a large number of tourists in the region.
According to 6Wresearch, Middle East Biscuit Market is projected to grow at a CAGR of 3.0% during 2017-23. Saudi Arabia, UAE, Jordan, and Qatar are the key countries witnessing major growth during the forecast period. Growth in organized retail in the region with an increasingly young age population has further enhanced the development of the biscuit market.
According to Ravi Bhandari, Assistant Manager, Research and Consulting, 6Wresearch, "Sweet biscuits dominate the market which includes plain biscuits, cream biscuits, and wafers. Sweet biscuits are demanded by all the sections of the society with a wide range of products available for the end-users. Further, product development in the sweet and savory & cracker biscuit are fostering the market growth for biscuits. Additionally, the marketing strategies adopted by major companies have boosted the market for biscuits."
According to Kanika Sharma, Research Associate, Research and consulting, 6Wresearch, "Right packaging design is critical in retail sales for biscuits. Flexible packaging dominates the market and it is expected that paper & board packaging would witness a surge in demand.
In major countries such as Saudi Arabia, UAE, Qatar, and Kuwait, the super/hypermarket holds a major share, however, in Jordon and Lebanon one-stop-shop culture is expected to increase in the coming years, Kanika Concluded."
Some of the major companies in the Middle East Biscuit Market include Mondelez, United Biscuits, Britannia, IFFCO, Loacker, Ulker, and others.
"Middle East Biscuit Market (2017-2023)" report provides in-depth analysis with 111 figures and 8 tables covered in 211 pages. The report estimates and forecast the overall Middle East Market by Category, Distribution Channels, and Packaging. The report also offers insights on competitive landscape, companies benchmarking, company profiles, market drivers, and restraints.
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