Media and Entertainment acquired the largest revenue share in the Thailand D2C Market – 6Wresearch.
Thailand D2C market grew significantly from 2018-2021 on the onset of the COVID-19 pandemic resulting in a 40% growth in e-commerce and 14% increase in digital viewing and 15% gaming platforms during the pandemic. Also, customers emerging from the COVID-19 pandemic expect seamless digital shopping and direct interaction with brands. Further, customers are more willing to switch to brands that offer complete transparency and accountability. This led to rise in Thailand D2C market.
According to 6Wresearch, the Thailand D2C Market size is projected to grow at a CAGR of 12.1% in terms of revenue during 2022-2028. Thailand D2C market is in the growth stage of industry life cycle owing to increasing number of local and international players entering the market. The major factors behind the increasing demand for direct-to-customer model is rising fraudulent and duplicate products, customers prefer purchasing directly from companies. Also, D2C brands get an opportunity to interact with the customers directly and gather that data to generate actionable insights.
By verticals, media and entertainment segment accounted for highest share in 2021 owing to rising consumer spending on OTT platforms and is expected to reach 181.5 million by 2025. Also, As a result of the rise of remote culture, more individuals are staying at home and relying on the internet for streaming videos and gaming for the sake of entertainment. Further, advanced technologies such as artificial intelligence and virtual reality along with rapid adoption of 5G technologies would augment the media and entertainment segment in Thailand D2C market in the forecast years.
According to Vasudha Kaushik, Research Associate, 6Wresearch, “Thailand D2C market is expected to witness significant growth in the coming years on account of the country’s increasing internet penetration along with the introduction of advanced technologies such as AI and AR in retail, consumer electronic and media and entertainment segment.
Furthermore, rising number of online shoppers is expected to augment the retail and consumer segment of Thailand D2C market.”, Vasudha further added.
“Thailand D2C market (2022-2028F)” report provides an in-depth analysis with 20 figures and 6 tables, covered in 54 pages. The report estimates and forecast the Thailand D2C market, by verticals. Thailand D2C market report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.