| Product Code: ETC4843140 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The New Zealand brown rice import market continues to be dominated by key suppliers such as China, India, Sri Lanka, Mexico, and Thailand in 2024. Despite a significant decline in the compound annual growth rate (CAGR) from 2020-24, the market experienced a noteworthy growth spurt in 2024 with a growth rate of 60.28%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure, emphasizing the influence of these top exporting countries in shaping the industry landscape. The resilience and dynamism displayed in the recent growth rate suggest potential opportunities for further expansion and market development in the coming years.

The Brown Rice market in New Zealand is projected to grow at a stable growth rate of 3.86% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 New Zealand Brown Rice Market Overview |
3.1 New Zealand Country Macro Economic Indicators |
3.2 New Zealand Brown Rice Market Revenues & Volume, 2021 & 2031F |
3.3 New Zealand Brown Rice Market - Industry Life Cycle |
3.4 New Zealand Brown Rice Market - Porter's Five Forces |
3.5 New Zealand Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F |
3.6 New Zealand Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 New Zealand Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 New Zealand Brown Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the benefits of brown rice consumption |
4.2.2 Growing demand for gluten-free and organic food products |
4.2.3 Rising trend of plant-based diets and vegetarian/vegan lifestyles |
4.3 Market Restraints |
4.3.1 Higher price point compared to white rice |
4.3.2 Limited availability and distribution channels for brown rice products |
4.3.3 Challenges in maintaining consistent quality and taste of brown rice varieties |
5 New Zealand Brown Rice Market Trends |
6 New Zealand Brown Rice Market Segmentations |
6.1 New Zealand Brown Rice Market, By Length |
6.1.1 Overview and Analysis |
6.1.2 New Zealand Brown Rice Market Revenues & Volume, By long, 2021-2031F |
6.1.3 New Zealand Brown Rice Market Revenues & Volume, By Medium, 2021-2031F |
6.1.4 New Zealand Brown Rice Market Revenues & Volume, By Short, 2021-2031F |
6.2 New Zealand Brown Rice Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 New Zealand Brown Rice Market Revenues & Volume, By Sweet, 2021-2031F |
6.2.3 New Zealand Brown Rice Market Revenues & Volume, By Basmati, 2021-2031F |
6.3 New Zealand Brown Rice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 New Zealand Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F |
6.3.3 New Zealand Brown Rice Market Revenues & Volume, By Grocery Stores, 2021-2031F |
6.3.4 New Zealand Brown Rice Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.5 New Zealand Brown Rice Market Revenues & Volume, By Online Stores, 2021-2031F |
6.3.6 New Zealand Brown Rice Market Revenues & Volume, By Others, 2021-2031F |
7 New Zealand Brown Rice Market Import-Export Trade Statistics |
7.1 New Zealand Brown Rice Market Export to Major Countries |
7.2 New Zealand Brown Rice Market Imports from Major Countries |
8 New Zealand Brown Rice Market Key Performance Indicators |
8.1 Consumer awareness and perception of brown rice health benefits |
8.2 Number of new product launches and innovations in the brown rice market |
8.3 Growth in the number of retail outlets stocking brown rice products |
9 New Zealand Brown Rice Market - Opportunity Assessment |
9.1 New Zealand Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F |
9.2 New Zealand Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 New Zealand Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 New Zealand Brown Rice Market - Competitive Landscape |
10.1 New Zealand Brown Rice Market Revenue Share, By Companies, 2024 |
10.2 New Zealand Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |