New Zealand Brown Rice Market (2025-2031) | Companies, Growth, Analysis, Forecast, Trends, Value, Share, Segmentation, Revenue, Size, Outlook & Industry

Market Forecast By Length (long, Medium, Short), By Type (Sweet, Basmati), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Convenience Stores, Online Stores, Others) And Competitive Landscape
Product Code: ETC4843140 Publication Date: Nov 2023 Updated Date: Nov 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 60 No. of Figures: 30 No. of Tables: 5

New Zealand Brown Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

The New Zealand brown rice import market continues to be dominated by key suppliers such as China, India, Sri Lanka, Mexico, and Thailand in 2024. Despite a significant decline in the compound annual growth rate (CAGR) from 2020-24, the market experienced a noteworthy growth spurt in 2024 with a growth rate of 60.28%. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market structure, emphasizing the influence of these top exporting countries in shaping the industry landscape. The resilience and dynamism displayed in the recent growth rate suggest potential opportunities for further expansion and market development in the coming years.

New Zealand Brown Rice Market Top 5 Importing Countries and Market Competition (HHI) Analysis

Brown Rice Market: New Zealand vs Top 5 Major Economies in 2027 (Asia)


The Brown Rice market in New Zealand is projected to grow at a stable growth rate of 3.86% by 2027, highlighting the country's increasing focus on advanced technologies within the Asia region, where China holds the dominant position, followed closely by India, Japan, Australia and South Korea, shaping overall regional demand.

Brown Rice Market: New Zealand vs Top 5 Major Economies in 2027 (Asia)

Key Highlights of the Report:

  • New Zealand Brown Rice Market Outlook
  • Market Size of New Zealand Brown Rice Market, 2024
  • Forecast of New Zealand Brown Rice Market, 2031
  • Historical Data and Forecast of New Zealand Brown Rice Revenues & Volume for the Period 2021-2031
  • New Zealand Brown Rice Market Trend Evolution
  • New Zealand Brown Rice Market Drivers and Challenges
  • New Zealand Brown Rice Price Trends
  • New Zealand Brown Rice Porter`s Five Forces
  • New Zealand Brown Rice Industry Life Cycle
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Length for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By long for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Medium for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Short for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Sweet for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Basmati for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Grocery Stores for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Convenience Stores for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Online Stores for the Period 2021-2031
  • Historical Data and Forecast of New Zealand Brown Rice Market Revenues & Volume By Others for the Period 2021-2031
  • New Zealand Brown Rice Import Export Trade Statistics
  • Market Opportunity Assessment By Length
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • New Zealand Brown Rice Top Companies Market Share
  • New Zealand Brown Rice Competitive Benchmarking By Technical and Operational Parameters
  • New Zealand Brown Rice Company Profiles
  • New Zealand Brown Rice Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the New Zealand Brown Rice Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the New Zealand Brown Rice Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 New Zealand Brown Rice Market Overview

3.1 New Zealand Country Macro Economic Indicators

3.2 New Zealand Brown Rice Market Revenues & Volume, 2021 & 2031F

3.3 New Zealand Brown Rice Market - Industry Life Cycle

3.4 New Zealand Brown Rice Market - Porter's Five Forces

3.5 New Zealand Brown Rice Market Revenues & Volume Share, By Length, 2021 & 2031F

3.6 New Zealand Brown Rice Market Revenues & Volume Share, By Type, 2021 & 2031F

3.7 New Zealand Brown Rice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 New Zealand Brown Rice Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing health consciousness and awareness about the benefits of brown rice consumption

4.2.2 Growing demand for gluten-free and organic food products

4.2.3 Rising trend of plant-based diets and vegetarian/vegan lifestyles

4.3 Market Restraints

4.3.1 Higher price point compared to white rice

4.3.2 Limited availability and distribution channels for brown rice products

4.3.3 Challenges in maintaining consistent quality and taste of brown rice varieties

5 New Zealand Brown Rice Market Trends

6 New Zealand Brown Rice Market Segmentations

6.1 New Zealand Brown Rice Market, By Length

6.1.1 Overview and Analysis

6.1.2 New Zealand Brown Rice Market Revenues & Volume, By long, 2021-2031F

6.1.3 New Zealand Brown Rice Market Revenues & Volume, By Medium, 2021-2031F

6.1.4 New Zealand Brown Rice Market Revenues & Volume, By Short, 2021-2031F

6.2 New Zealand Brown Rice Market, By Type

6.2.1 Overview and Analysis

6.2.2 New Zealand Brown Rice Market Revenues & Volume, By Sweet, 2021-2031F

6.2.3 New Zealand Brown Rice Market Revenues & Volume, By Basmati, 2021-2031F

6.3 New Zealand Brown Rice Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 New Zealand Brown Rice Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021-2031F

6.3.3 New Zealand Brown Rice Market Revenues & Volume, By Grocery Stores, 2021-2031F

6.3.4 New Zealand Brown Rice Market Revenues & Volume, By Convenience Stores, 2021-2031F

6.3.5 New Zealand Brown Rice Market Revenues & Volume, By Online Stores, 2021-2031F

6.3.6 New Zealand Brown Rice Market Revenues & Volume, By Others, 2021-2031F

7 New Zealand Brown Rice Market Import-Export Trade Statistics

7.1 New Zealand Brown Rice Market Export to Major Countries

7.2 New Zealand Brown Rice Market Imports from Major Countries

8 New Zealand Brown Rice Market Key Performance Indicators

8.1 Consumer awareness and perception of brown rice health benefits

8.2 Number of new product launches and innovations in the brown rice market

8.3 Growth in the number of retail outlets stocking brown rice products

9 New Zealand Brown Rice Market - Opportunity Assessment

9.1 New Zealand Brown Rice Market Opportunity Assessment, By Length, 2021 & 2031F

9.2 New Zealand Brown Rice Market Opportunity Assessment, By Type, 2021 & 2031F

9.3 New Zealand Brown Rice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 New Zealand Brown Rice Market - Competitive Landscape

10.1 New Zealand Brown Rice Market Revenue Share, By Companies, 2024

10.2 New Zealand Brown Rice Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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