| Product Code: ETC6480756 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Botswana connected TV market experienced a negative CAGR of -2.08% from 2020 to 2024. However, there was a significant year-on-year growth rate of 58.45% in 2024 compared to 2023. Overall, imports increased during this period, driven by the substantial growth in 2024.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Botswana Connected TV Market Overview |
3.1 Botswana Country Macro Economic Indicators |
3.2 Botswana Connected TV Market Revenues & Volume, 2022 & 2032F |
3.3 Botswana Connected TV Market - Industry Life Cycle |
3.4 Botswana Connected TV Market - Porter's Five Forces |
3.5 Botswana Connected TV Market Revenues & Volume Share, By Screen Size, 2022 & 2032F |
4 Botswana Connected TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and access in Botswana |
4.2.2 Growing demand for streaming services and online content consumption |
4.2.3 Rising disposable income leading to higher consumer spending on connected TVs |
4.3 Market Restraints |
4.3.1 High initial cost of connected TVs and related equipment |
4.3.2 Limited availability of high-speed internet infrastructure in some regions of Botswana |
5 Botswana Connected TV Market Trends |
6 Botswana Connected TV Market, By Types |
6.1 Botswana Connected TV Market, By Screen Size |
6.1.1 Overview and Analysis |
6.1.2 Botswana Connected TV Market Revenues & Volume, By Screen Size, 2022-2032F |
6.1.3 Botswana Connected TV Market Revenues & Volume, By Less than 30 inches, 2022-2032F |
6.1.4 Botswana Connected TV Market Revenues & Volume, By 30 inches to 50 inches, 2022-2032F |
6.1.5 Botswana Connected TV Market Revenues & Volume, By 50 inches to 70 inches, 2022-2032F |
6.1.6 Botswana Connected TV Market Revenues & Volume, By Above 70 inches, 2022-2032F |
7 Botswana Connected TV Market Import-Export Trade Statistics |
7.1 Botswana Connected TV Market Export to Major Countries |
7.2 Botswana Connected TV Market Imports from Major Countries |
8 Botswana Connected TV Market Key Performance Indicators |
8.1 Average time spent on streaming platforms per user |
8.2 Number of households with access to high-speed internet |
8.3 Percentage of households owning a connected TV |
8.4 Average revenue per user (ARPU) for streaming services |
8.5 Rate of adoption of smart TV technology in Botswana |
9 Botswana Connected TV Market - Opportunity Assessment |
9.1 Botswana Connected TV Market Opportunity Assessment, By Screen Size, 2022 & 2032F |
10 Botswana Connected TV Market - Competitive Landscape |
10.1 Botswana Connected TV Market Revenue Share, By Companies, 2025 |
10.2 Botswana Connected TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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