| Product Code: ETC5683347 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Brunei air freshener import shipments in 2024 continued to be dominated by key exporters Malaysia, Indonesia, Thailand, USA, and UAE. Despite high concentration with a high Herfindahl-Hirschman Index (HHI), the market experienced a significant decline with a negative Compound Annual Growth Rate (CAGR) of -19.45% from 2020 to 2024. The growth rate plummeted even further in 2024 with a decline of -32.61% compared to the previous year. This trend indicates a challenging market environment for air freshener imports in Brunei, potentially impacting both suppliers and consumers in the industry.

In the Asia region, the Air Freshener market in Brunei Darussalam is projected to expand at a stable growth rate of 1.42% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Air Freshener Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Air Freshener Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Air Freshener Market - Industry Life Cycle |
3.4 Brunei Air Freshener Market - Porter's Five Forces |
3.5 Brunei Air Freshener Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Brunei Air Freshener Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Brunei Air Freshener Market Revenues & Volume Share, By Type of Customers, 2021 & 2031F |
4 Brunei Air Freshener Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about hygiene and cleanliness among consumers in Brunei |
4.2.2 Rising disposable income leading to increased spending on household products |
4.2.3 Growing tourism industry in Brunei boosting demand for air fresheners in hotels and resorts |
4.3 Market Restraints |
4.3.1 Competition from alternative products such as scented candles and essential oils |
4.3.2 Fluctuating prices of raw materials impacting production costs |
4.3.3 Environmental concerns leading to a shift towards eco-friendly and sustainable air freshener options |
5 Brunei Air Freshener Market Trends |
6 Brunei Air Freshener Market Segmentations |
6.1 Brunei Air Freshener Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Air Freshener Market Revenues & Volume, By Sprays/Aerosols, 2021-2031F |
6.1.3 Brunei Air Freshener Market Revenues & Volume, By Electric Air Fresheners, 2021-2031F |
6.1.4 Brunei Air Freshener Market Revenues & Volume, By Gels Air Fresheners, 2021-2031F |
6.1.5 Brunei Air Freshener Market Revenues & Volume, By Candles Air Fresheners, 2021-2031F |
6.1.6 Brunei Air Freshener Market Revenues & Volume, By Other Air Fresheners, 2021-2031F |
6.2 Brunei Air Freshener Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Brunei Air Freshener Market Revenues & Volume, By Households, 2021-2031F |
6.2.3 Brunei Air Freshener Market Revenues & Volume, By Corporate, 2021-2031F |
6.2.4 Brunei Air Freshener Market Revenues & Volume, By Car, 2021-2031F |
6.2.5 Brunei Air Freshener Market Revenues & Volume, By Others, 2021-2031F |
6.3 Brunei Air Freshener Market, By Type of Customers |
6.3.1 Overview and Analysis |
6.3.2 Brunei Air Freshener Market Revenues & Volume, By Individual Customers, 2021-2031F |
6.3.3 Brunei Air Freshener Market Revenues & Volume, By Enterprise Customers, 2021-2031F |
7 Brunei Air Freshener Market Import-Export Trade Statistics |
7.1 Brunei Air Freshener Market Export to Major Countries |
7.2 Brunei Air Freshener Market Imports from Major Countries |
8 Brunei Air Freshener Market Key Performance Indicators |
8.1 Consumer satisfaction ratings for air freshener products |
8.2 Number of new product launches in the air freshener market segment |
8.3 Percentage of households in Brunei using air fresheners |
8.4 Growth in demand for organic or natural air freshener products |
8.5 Frequency of air freshener purchases per household |
9 Brunei Air Freshener Market - Opportunity Assessment |
9.1 Brunei Air Freshener Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Brunei Air Freshener Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Brunei Air Freshener Market Opportunity Assessment, By Type of Customers, 2021 & 2031F |
10 Brunei Air Freshener Market - Competitive Landscape |
10.1 Brunei Air Freshener Market Revenue Share, By Companies, 2024 |
10.2 Brunei Air Freshener Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |