| Product Code: ETC12929225 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Brunei market pens import shipments in 2024 continued to see a high concentration of suppliers, with top countries such as Singapore, China, and Malaysia leading the way. However, the market became even more concentrated compared to the previous year, with a very high concentration index. The declining compound annual growth rate (CAGR) of -29.5% from 2020 to 2024, along with a steep decline in growth rate of -66.53% from 2023 to 2024, indicates a challenging market environment for marker pen imports in Brunei. This trend may prompt stakeholders to reassess their strategies for this market segment.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Brunei Marker Pens Market Overview |
3.1 Brunei Country Macro Economic Indicators |
3.2 Brunei Marker Pens Market Revenues & Volume, 2021 & 2031F |
3.3 Brunei Marker Pens Market - Industry Life Cycle |
3.4 Brunei Marker Pens Market - Porter's Five Forces |
3.5 Brunei Marker Pens Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Brunei Marker Pens Market Revenues & Volume Share, By Ink Type, 2021 & 2031F |
3.7 Brunei Marker Pens Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Brunei Marker Pens Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Brunei Marker Pens Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for stationery supplies in educational institutions and offices |
4.2.2 Growing trend of bullet journaling and art projects among consumers |
4.2.3 Introduction of innovative features such as dual tips, neon colors, and erasable inks in marker pens |
4.3 Market Restraints |
4.3.1 Price competition among marker pen manufacturers leading to lower profit margins |
4.3.2 Availability of digital alternatives for note-taking and drawing impacting marker pen sales |
4.3.3 Environmental concerns related to plastic waste generated by disposable marker pens |
5 Brunei Marker Pens Market Trends |
6 Brunei Marker Pens Market, By Types |
6.1 Brunei Marker Pens Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Brunei Marker Pens Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Brunei Marker Pens Market Revenues & Volume, By Permanent, 2021 - 2031F |
6.1.4 Brunei Marker Pens Market Revenues & Volume, By Whiteboard, 2021 - 2031F |
6.1.5 Brunei Marker Pens Market Revenues & Volume, By Highlighters, 2021 - 2031F |
6.2 Brunei Marker Pens Market, By Ink Type |
6.2.1 Overview and Analysis |
6.2.2 Brunei Marker Pens Market Revenues & Volume, By Alcohol-Based, 2021 - 2031F |
6.2.3 Brunei Marker Pens Market Revenues & Volume, By Water-Based, 2021 - 2031F |
6.2.4 Brunei Marker Pens Market Revenues & Volume, By Gel-Based, 2021 - 2031F |
6.3 Brunei Marker Pens Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Brunei Marker Pens Market Revenues & Volume, By Single Pack, 2021 - 2031F |
6.3.3 Brunei Marker Pens Market Revenues & Volume, By Multi-Pack, 2021 - 2031F |
6.3.4 Brunei Marker Pens Market Revenues & Volume, By Bulk Pack, 2021 - 2031F |
6.4 Brunei Marker Pens Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Brunei Marker Pens Market Revenues & Volume, By Stationery Stores, 2021 - 2031F |
6.4.3 Brunei Marker Pens Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.4 Brunei Marker Pens Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
7 Brunei Marker Pens Market Import-Export Trade Statistics |
7.1 Brunei Marker Pens Market Export to Major Countries |
7.2 Brunei Marker Pens Market Imports from Major Countries |
8 Brunei Marker Pens Market Key Performance Indicators |
8.1 Number of new product innovations introduced in the marker pen market |
8.2 Percentage of marker pen sales through online channels |
8.3 Consumer engagement on social media platforms for marker pen brands |
9 Brunei Marker Pens Market - Opportunity Assessment |
9.1 Brunei Marker Pens Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Brunei Marker Pens Market Opportunity Assessment, By Ink Type, 2021 & 2031F |
9.3 Brunei Marker Pens Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Brunei Marker Pens Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Brunei Marker Pens Market - Competitive Landscape |
10.1 Brunei Marker Pens Market Revenue Share, By Companies, 2024 |
10.2 Brunei Marker Pens Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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