| Product Code: ETC6752931 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite the high Herfindahl-Hirschman Index (HHI) indicating concentration, China sanitary napkin import market saw a significant decline in both the compound annual growth rate (CAGR) and the growth rate from 2023 to 2024. The top exporting countries to China in 2024 include Japan, Hungary, South Korea, USA, and Canada. This data suggests a challenging landscape for sanitary napkin imports in China, potentially driven by changing consumer preferences or market dynamics. Further analysis is recommended to understand the underlying reasons behind this negative trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Sanitary Napkin Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Sanitary Napkin Market Revenues & Volume, 2021 & 2031F |
3.3 China Sanitary Napkin Market - Industry Life Cycle |
3.4 China Sanitary Napkin Market - Porter's Five Forces |
3.5 China Sanitary Napkin Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Sanitary Napkin Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.7 China Sanitary Napkin Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.8 China Sanitary Napkin Market Revenues & Volume Share, By Wing, 2021 & 2031F |
3.9 China Sanitary Napkin Market Revenues & Volume Share, By Pack Size, 2021 & 2031F |
3.10 China Sanitary Napkin Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.11 China Sanitary Napkin Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Sanitary Napkin Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and health among women in China |
4.2.2 Growing disposable income leading to higher spending on premium sanitary napkin products |
4.2.3 Rising urbanization and changing lifestyle preferences favoring convenience and comfort in feminine hygiene products |
4.3 Market Restraints |
4.3.1 Price sensitivity among certain consumer segments in China |
4.3.2 Competition from alternative feminine hygiene products such as menstrual cups and period panties |
4.3.3 Environmental concerns related to the disposal of sanitary napkins leading to a shift towards eco-friendly options |
5 China Sanitary Napkin Market Trends |
6 China Sanitary Napkin Market, By Types |
6.1 China Sanitary Napkin Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Sanitary Napkin Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 China Sanitary Napkin Market Revenues & Volume, By Regular, 2021- 2031F |
6.1.4 China Sanitary Napkin Market Revenues & Volume, By Overnight, 2021- 2031F |
6.1.5 China Sanitary Napkin Market Revenues & Volume, By Panty Liners, 2021- 2031F |
6.1.6 China Sanitary Napkin Market Revenues & Volume, By Ultra-thin, 2021- 2031F |
6.1.7 China Sanitary Napkin Market Revenues & Volume, By Others (Maxi Pads, Maternity Pads, etc.), 2021- 2031F |
6.2 China Sanitary Napkin Market, By Material |
6.2.1 Overview and Analysis |
6.2.2 China Sanitary Napkin Market Revenues & Volume, By Cottony Comfort Napkins, 2021- 2031F |
6.2.3 China Sanitary Napkin Market Revenues & Volume, By Dry Feel Napkins, 2021- 2031F |
6.3 China Sanitary Napkin Market, By Usage |
6.3.1 Overview and Analysis |
6.3.2 China Sanitary Napkin Market Revenues & Volume, By Disposable, 2021- 2031F |
6.3.3 China Sanitary Napkin Market Revenues & Volume, By Reusable, 2021- 2031F |
6.4 China Sanitary Napkin Market, By Wing |
6.4.1 Overview and Analysis |
6.4.2 China Sanitary Napkin Market Revenues & Volume, By With Wings, 2021- 2031F |
6.4.3 China Sanitary Napkin Market Revenues & Volume, By Without Wings, 2021- 2031F |
6.5 China Sanitary Napkin Market, By Pack Size |
6.5.1 Overview and Analysis |
6.5.2 China Sanitary Napkin Market Revenues & Volume, By 6 to 8 Napkins, 2021- 2031F |
6.5.3 China Sanitary Napkin Market Revenues & Volume, By 8 to 15 Napkins, 2021- 2031F |
6.5.4 China Sanitary Napkin Market Revenues & Volume, By 15 to 20 Napkins, 2021- 2031F |
6.5.5 China Sanitary Napkin Market Revenues & Volume, By 20 to 30 Napkins, 2021- 2031F |
6.5.6 China Sanitary Napkin Market Revenues & Volume, By Above 30 Napkins, 2021- 2031F |
6.6 China Sanitary Napkin Market, By Size |
6.6.1 Overview and Analysis |
6.6.2 China Sanitary Napkin Market Revenues & Volume, By Small, 2021- 2031F |
6.6.3 China Sanitary Napkin Market Revenues & Volume, By Regular, 2021- 2031F |
6.6.4 China Sanitary Napkin Market Revenues & Volume, By Large, 2021- 2031F |
6.6.5 China Sanitary Napkin Market Revenues & Volume, By Extra Large, 2021- 2031F |
6.6.6 China Sanitary Napkin Market Revenues & Volume, By XXL Pads, 2021- 2031F |
6.7 China Sanitary Napkin Market, By Distribution Channel |
6.7.1 Overview and Analysis |
6.7.2 China Sanitary Napkin Market Revenues & Volume, By Online, 2021- 2031F |
6.7.3 China Sanitary Napkin Market Revenues & Volume, By Offline, 2021- 2031F |
7 China Sanitary Napkin Market Import-Export Trade Statistics |
7.1 China Sanitary Napkin Market Export to Major Countries |
7.2 China Sanitary Napkin Market Imports from Major Countries |
8 China Sanitary Napkin Market Key Performance Indicators |
8.1 Average selling price (ASP) of sanitary napkins in China |
8.2 Adoption rate of innovative features in sanitary napkin products |
8.3 Growth in online sales of sanitary napkins in China |
8.4 Consumer satisfaction and repeat purchase rates for sanitary napkin brands |
8.5 Percentage of market share held by eco-friendly sanitary napkin brands |
9 China Sanitary Napkin Market - Opportunity Assessment |
9.1 China Sanitary Napkin Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Sanitary Napkin Market Opportunity Assessment, By Material, 2021 & 2031F |
9.3 China Sanitary Napkin Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.4 China Sanitary Napkin Market Opportunity Assessment, By Wing, 2021 & 2031F |
9.5 China Sanitary Napkin Market Opportunity Assessment, By Pack Size, 2021 & 2031F |
9.6 China Sanitary Napkin Market Opportunity Assessment, By Size, 2021 & 2031F |
9.7 China Sanitary Napkin Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Sanitary Napkin Market - Competitive Landscape |
10.1 China Sanitary Napkin Market Revenue Share, By Companies, 2024 |
10.2 China Sanitary Napkin Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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