Product Code: ETC7164250 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ethiopia Short Message Service Marketing Market Overview |
3.1 Ethiopia Country Macro Economic Indicators |
3.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, 2021 & 2031F |
3.3 Ethiopia Short Message Service Marketing Market - Industry Life Cycle |
3.4 Ethiopia Short Message Service Marketing Market - Porter's Five Forces |
3.5 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Application Type, 2021 & 2031F |
3.7 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.8 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Enterprise Outlook, 2021 & 2031F |
3.9 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Deployment Type, 2021 & 2031F |
3.10 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Marketing Campaigns, 2021 & 2031F |
3.11 Ethiopia Short Message Service Marketing Market Revenues & Volume Share, By Terminal Type, 2021 & 2031F |
4 Ethiopia Short Message Service Marketing Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing mobile phone penetration rate in Ethiopia |
4.2.2 Growing demand for real-time communication solutions |
4.2.3 Rise in the adoption of mobile messaging services for business communication |
4.3 Market Restraints |
4.3.1 Limited internet and network infrastructure in certain regions of Ethiopia |
4.3.2 Low levels of disposable income affecting affordability of SMS services |
4.3.3 Competition from alternative messaging platforms such as instant messaging apps |
5 Ethiopia Short Message Service Marketing Market Trends |
6 Ethiopia Short Message Service Marketing Market, By Types |
6.1 Ethiopia Short Message Service Marketing Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Application Generated, 2021- 2031F |
6.1.4 Ethiopia Short Message Service Marketing Market Revenues & Volume, By User Generated, 2021- 2031F |
6.1.5 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Ethiopia Short Message Service Marketing Market, By Application Type |
6.2.1 Overview and Analysis |
6.2.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Authentication and Verification, 2021- 2031F |
6.2.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Promotion and Marketing, 2021- 2031F |
6.2.4 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Customer Relationship Management (CRM), 2021- 2031F |
6.2.5 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Information Broadcasting, 2021- 2031F |
6.2.6 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Health Notification, 2021- 2031F |
6.2.7 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Ethiopia Short Message Service Marketing Market, By Component |
6.3.1 Overview and Analysis |
6.3.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Software, 2021- 2031F |
6.3.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Services, 2021- 2031F |
6.4 Ethiopia Short Message Service Marketing Market, By Enterprise Outlook |
6.4.1 Overview and Analysis |
6.4.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By SMEs, 2021- 2031F |
6.4.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Large Enterprises, 2021- 2031F |
6.5 Ethiopia Short Message Service Marketing Market, By Deployment Type |
6.5.1 Overview and Analysis |
6.5.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By SaaS, 2021- 2031F |
6.5.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Cloud Based, 2021- 2031F |
6.5.4 Ethiopia Short Message Service Marketing Market Revenues & Volume, By On-Premises, 2021- 2031F |
6.6 Ethiopia Short Message Service Marketing Market, By Marketing Campaigns |
6.6.1 Overview and Analysis |
6.6.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Occasions, 2021- 2031F |
6.6.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Special Offers, 2021- 2031F |
6.6.4 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Celebrations, 2021- 2031F |
6.6.5 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Others, 2021- 2031F |
6.7 Ethiopia Short Message Service Marketing Market, By Terminal Type |
6.7.1 Overview and Analysis |
6.7.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Mobile-Based, 2021- 2031F |
6.7.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Desktop-Based, 2021- 2031F |
6.8 Ethiopia Short Message Service Marketing Market, By Type of SMS |
6.8.1 Overview and Analysis |
6.8.2 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Transactional SMS, 2021- 2031F |
6.8.3 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Promotional SMS, 2021- 2031F |
6.8.4 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Personalize SMS, 2021- 2031F |
6.8.5 Ethiopia Short Message Service Marketing Market Revenues & Volume, By Personalize SMS, 2021- 2031F |
7 Ethiopia Short Message Service Marketing Market Import-Export Trade Statistics |
7.1 Ethiopia Short Message Service Marketing Market Export to Major Countries |
7.2 Ethiopia Short Message Service Marketing Market Imports from Major Countries |
8 Ethiopia Short Message Service Marketing Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for SMS services |
8.2 Number of SMS sent per user per month |
8.3 Rate of growth in active users of SMS services |
9 Ethiopia Short Message Service Marketing Market - Opportunity Assessment |
9.1 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Application Type, 2021 & 2031F |
9.3 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
9.4 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Enterprise Outlook, 2021 & 2031F |
9.5 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Deployment Type, 2021 & 2031F |
9.6 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Marketing Campaigns, 2021 & 2031F |
9.7 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Terminal Type, 2021 & 2031F |
9.7 Ethiopia Short Message Service Marketing Market Opportunity Assessment, By Type of SMS, 2021 & 2031F |
10 Ethiopia Short Message Service Marketing Market - Competitive Landscape |
10.1 Ethiopia Short Message Service Marketing Market Revenue Share, By Companies, 2024 |
10.2 Ethiopia Short Message Service Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |