| Product Code: ETC5416462 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The mobile money market in Gambia is rapidly expanding, driven by the unbanked populations reliance on digital financial services. Mobile money platforms offer secure and convenient transactions, fostering financial inclusion and economic empowerment.
The mobile money market is driven by the increasing use of mobile phones for financial transactions. Rising financial inclusion efforts and partnerships between telecom and financial institutions further enhance growth.
The Gambia Mobile Money Market faces challenges from limited smartphone penetration and low financial literacy among the population. Regulatory barriers and a lack of trust in digital transactions further impede market growth.
Gambia`s mobile money market is expected to benefit from government policies that promote financial inclusion and digital payments. The government may encourage the adoption of mobile money services by offering regulatory support and creating an enabling environment for financial technology companies. Policies could include the promotion of mobile banking and mobile payments to improve access to financial services, especially for rural populations with limited access to traditional banking infrastructure.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Mobile Money Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Mobile Money Market - Industry Life Cycle |
3.4 Gambia Mobile Money Market - Porter's Five Forces |
3.5 Gambia Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Gambia Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Gambia Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Gambia Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Gambia Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Gambia |
4.2.2 Government initiatives promoting financial inclusion through mobile money |
4.2.3 Growing awareness and adoption of digital payment methods in the country |
4.3 Market Restraints |
4.3.1 Limited network coverage and connectivity issues in rural areas |
4.3.2 Lack of trust and security concerns among the population |
4.3.3 Regulatory challenges and compliance requirements impacting mobile money service providers |
5 Gambia Mobile Money Market Trends |
6 Gambia Mobile Money Market Segmentations |
6.1 Gambia Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Gambia Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.3 Gambia Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.4 Gambia Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Gambia Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Gambia Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Gambia Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Gambia Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Gambia Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Gambia Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Gambia Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Gambia Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Gambia Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Gambia Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Gambia Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Gambia Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Gambia Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Gambia Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Gambia Mobile Money Market Import-Export Trade Statistics |
7.1 Gambia Mobile Money Market Export to Major Countries |
7.2 Gambia Mobile Money Market Imports from Major Countries |
8 Gambia Mobile Money Market Key Performance Indicators |
8.1 Average number of transactions per user per month |
8.2 Percentage of population with access to mobile money services |
8.3 Growth rate of active mobile money accounts |
8.4 Average transaction value |
8.5 Percentage of retail transactions conducted through mobile money |
9 Gambia Mobile Money Market - Opportunity Assessment |
9.1 Gambia Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Gambia Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Gambia Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Gambia Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Gambia Mobile Money Market - Competitive Landscape |
10.1 Gambia Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Gambia Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |