| Product Code: ETC4383177 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Mobile Value Added Services (MVAS) Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Mobile Value Added Services (MVAS) Market - Industry Life Cycle |
3.4 Ghana Mobile Value Added Services (MVAS) Market - Porter's Five Forces |
3.5 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F |
3.6 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.7 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Ghana Mobile Value Added Services (MVAS) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Ghana |
4.2.2 Growing demand for digital content and services |
4.2.3 Expansion of mobile network coverage and infrastructure |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and network quality in certain regions |
4.3.2 Regulatory challenges and compliance requirements |
4.3.3 Security and privacy concerns related to mobile services |
5 Ghana Mobile Value Added Services (MVAS) Market Trends |
6 Ghana Mobile Value Added Services (MVAS) Market, By Types |
6.1 Ghana Mobile Value Added Services (MVAS) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021 - 2031F |
6.1.3 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021 - 2031F |
6.1.4 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021 - 2031F |
6.1.5 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021 - 2031F |
6.1.6 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021 - 2031F |
6.1.7 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021 - 2031F |
6.1.8 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021 - 2031F |
6.2 Ghana Mobile Value Added Services (MVAS) Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021 - 2031F |
6.2.3 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021 - 2031F |
6.3 Ghana Mobile Value Added Services (MVAS) Market, By Vertical |
6.3.1 Overview and Analysis |
6.3.2 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021 - 2031F |
6.3.3 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021 - 2031F |
6.3.4 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021 - 2031F |
6.3.5 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021 - 2031F |
6.3.6 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021 - 2031F |
6.3.7 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021 - 2031F |
6.3.8 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.9 Ghana Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021 - 2031F |
7 Ghana Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics |
7.1 Ghana Mobile Value Added Services (MVAS) Market Export to Major Countries |
7.2 Ghana Mobile Value Added Services (MVAS) Market Imports from Major Countries |
8 Ghana Mobile Value Added Services (MVAS) Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for mobile value added services |
8.2 Adoption rate of new mobile services and features |
8.3 Customer retention rate for value added services |
9 Ghana Mobile Value Added Services (MVAS) Market - Opportunity Assessment |
9.1 Ghana Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F |
9.2 Ghana Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F |
9.3 Ghana Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Ghana Mobile Value Added Services (MVAS) Market - Competitive Landscape |
10.1 Ghana Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024 |
10.2 Ghana Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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