| Product Code: ETC7337780 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Social Listening Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Social Listening Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Social Listening Market - Industry Life Cycle |
3.4 Ghana Social Listening Market - Porter's Five Forces |
3.5 Ghana Social Listening Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Ghana Social Listening Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms in Ghana |
4.2.2 Growing awareness among businesses about the importance of social listening for customer insights and competitive analysis |
4.2.3 Rise in digital marketing activities and focus on brand reputation management |
4.3 Market Restraints |
4.3.1 Limited internet access and connectivity issues in certain regions of Ghana |
4.3.2 Lack of skilled professionals proficient in social listening tools and analytics |
4.3.3 Data privacy concerns and regulations impacting social listening practices |
5 Ghana Social Listening Market Trends |
6 Ghana Social Listening Market, By Types |
6.1 Ghana Social Listening Market, By Industry Vertical |
6.1.1 Overview and Analysis |
6.1.2 Ghana Social Listening Market Revenues & Volume, By Industry Vertical, 2021- 2031F |
6.1.3 Ghana Social Listening Market Revenues & Volume, By BFSI, 2021- 2031F |
6.1.4 Ghana Social Listening Market Revenues & Volume, By Retail & E-commerce, 2021- 2031F |
6.1.5 Ghana Social Listening Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.1.6 Ghana Social Listening Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.1.7 Ghana Social Listening Market Revenues & Volume, By Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.), 2021- 2031F |
7 Ghana Social Listening Market Import-Export Trade Statistics |
7.1 Ghana Social Listening Market Export to Major Countries |
7.2 Ghana Social Listening Market Imports from Major Countries |
8 Ghana Social Listening Market Key Performance Indicators |
8.1 Social media engagement rate |
8.2 Sentiment analysis accuracy |
8.3 Customer satisfaction scores based on insights derived from social listening data |
8.4 Number of new businesses adopting social listening tools |
8.5 Growth in social media mentions and conversations related to brands and products in Ghana |
9 Ghana Social Listening Market - Opportunity Assessment |
9.1 Ghana Social Listening Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Ghana Social Listening Market - Competitive Landscape |
10.1 Ghana Social Listening Market Revenue Share, By Companies, 2024 |
10.2 Ghana Social Listening Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |