| Product Code: ETC13193862 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Poultry Meat Market was valued at USD 356 Billion in 2024 and is expected to reach USD 480 Billion by 2031, growing at a compound annual growth rate of 4.20% during the forecast period (2025-2031).
The Global Poultry Meat Market is experiencing steady growth driven by increasing consumer preference for lean protein sources, rising demand for convenient and affordable food options, and growing awareness of the health benefits of poultry meat. Key players in the market are focusing on product innovation, sustainable production practices, and expansion into new regions to capitalize on the expanding market opportunities. The market is also influenced by factors such as changing dietary preferences, government regulations on food safety and animal welfare, and the impact of diseases such as avian influenza. Emerging trends in the market include the rise of organic and antibiotic-free poultry products, increased adoption of technology in poultry farming, and the growing popularity of ready-to-eat poultry products. Overall, the Global Poultry Meat Market is projected to continue its upward trajectory in the coming years.
The Global Poultry Meat Market is experiencing several key trends and opportunities. One major trend is the increasing consumer demand for healthier protein options, which has led to a rise in the consumption of poultry meat due to its perceived health benefits. Additionally, the growing preference for convenience foods and ready-to-eat products has boosted the demand for processed poultry meat products. With a focus on sustainability and animal welfare, there is a shift towards organic and free-range poultry meat, presenting opportunities for premium product offerings. Furthermore, the rise of e-commerce platforms and online grocery shopping has opened up new distribution channels for poultry meat producers to reach a wider consumer base. Overall, the market is ripe with opportunities for innovation in product development, sustainability practices, and market expansion strategies.
In the Global Poultry Meat Market, some key challenges include disease outbreaks such as avian influenza, which can lead to significant economic losses and impact consumer confidence in poultry products. Additionally, fluctuating feed prices and production costs can affect profit margins for poultry producers. Competition from alternative protein sources, changing consumer preferences towards plant-based diets, and concerns about animal welfare and environmental sustainability also present challenges for the industry. Meeting stringent food safety and regulatory standards across different markets and addressing issues related to antibiotic use and antimicrobial resistance are ongoing concerns for poultry meat producers. Adapting to evolving market trends and ensuring efficient supply chain management in a globalized market further add to the complexities faced by stakeholders in the Global Poultry Meat Market.
The Global Poultry Meat Market is primarily driven by factors such as increasing consumer awareness about the health benefits of poultry meat, rising demand for high-protein diet options, and the affordability of poultry meat compared to other meat products. Additionally, the versatility of poultry meat in various cuisines, its easy availability, and the convenience of storage and cooking contribute to its popularity among consumers worldwide. Furthermore, technological advancements in poultry farming practices, such as automation and genetic improvements in poultry breeds, have led to increased production efficiency and cost-effectiveness, further driving the growth of the Global Poultry Meat Market.
Government policies related to the Global Poultry Meat Market vary across countries and regions. Common policies include regulations on food safety and hygiene standards, import/export restrictions, subsidies for poultry farmers, and animal welfare regulations. Some countries may also have specific policies on disease control and prevention, such as measures to prevent the spread of avian influenza. Additionally, trade agreements and tariffs can impact the poultry meat market by influencing the cost and availability of imported and exported products. Overall, government policies play a significant role in shaping the dynamics of the global poultry meat market by regulating production practices, ensuring quality standards, and managing trade relationships with other countries.
The Global Poultry Meat Market is expected to witness steady growth in the coming years, driven by increasing consumer preference for lean protein sources and the affordability of poultry products compared to other meats. Rising urbanization, changing dietary habits, and the growing demand for convenient and healthy food options are also key factors contributing to market expansion. Moreover, technological advancements in poultry production, such as improved genetics and sustainable farming practices, are likely to enhance efficiency and productivity in the industry. However, challenges such as disease outbreaks, animal welfare concerns, and environmental sustainability issues may pose hindrances to market growth. Overall, the Global Poultry Meat Market is projected to continue its upward trajectory, with a focus on innovation, quality, and sustainability shaping its future landscape.
In the global poultry meat market, Asia dominates in terms of both production and consumption, driven by the growing population, rising disposable incomes, and preference for poultry as a relatively affordable protein source. North America and Europe follow closely behind, with a strong demand for poultry products due to their perceived health benefits and versatility in cooking. The Middle East and Africa region is witnessing a steady increase in poultry consumption, fueled by urbanization, changing dietary preferences, and government initiatives to boost domestic production. Latin America is a key player in the market, with countries like Brazil being major exporters of poultry meat globally. Overall, the poultry meat market in these regions is characterized by evolving consumer preferences, stringent regulations on food safety, and increasing focus on sustainability and animal welfare practices.
Global Poultry Meat Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Poultry Meat Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Poultry Meat Market Revenues & Volume, 2021 & 2031F |
3.3 Global Poultry Meat Market - Industry Life Cycle |
3.4 Global Poultry Meat Market - Porter's Five Forces |
3.5 Global Poultry Meat Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Poultry Meat Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Global Poultry Meat Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Poultry Meat Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Poultry Meat Market Trends |
6 Global Poultry Meat Market, 2021 - 2031 |
6.1 Global Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Poultry Meat Market, Revenues & Volume, By Canned, 2021 - 2031 |
6.1.3 Global Poultry Meat Market, Revenues & Volume, By Fresh / Chilled, 2021 - 2031 |
6.1.4 Global Poultry Meat Market, Revenues & Volume, By Frozen, 2021 - 2031 |
6.1.5 Global Poultry Meat Market, Revenues & Volume, By Processed, 2021 - 2031 |
6.2 Global Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Poultry Meat Market, Revenues & Volume, By Off-Trade, 2021 - 2031 |
6.2.3 Global Poultry Meat Market, Revenues & Volume, By On-Trade, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Poultry Meat Market, Overview & Analysis |
7.1 North America Poultry Meat Market Revenues & Volume, 2021 - 2031 |
7.2 North America Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
7.4 North America Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Poultry Meat Market, Overview & Analysis |
8.1 Latin America (LATAM) Poultry Meat Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
8.4 Latin America (LATAM) Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Poultry Meat Market, Overview & Analysis |
9.1 Asia Poultry Meat Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
9.4 Asia Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Poultry Meat Market, Overview & Analysis |
10.1 Africa Poultry Meat Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
10.4 Africa Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Poultry Meat Market, Overview & Analysis |
11.1 Europe Poultry Meat Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
11.4 Europe Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Poultry Meat Market, Overview & Analysis |
12.1 Middle East Poultry Meat Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Poultry Meat Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Poultry Meat Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Poultry Meat Market, Revenues & Volume, By Form, 2021 - 2031 |
12.4 Middle East Poultry Meat Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Poultry Meat Market Key Performance Indicators |
14 Global Poultry Meat Market - Export/Import By Countries Assessment |
15 Global Poultry Meat Market - Opportunity Assessment |
15.1 Global Poultry Meat Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Poultry Meat Market Opportunity Assessment, By Form, 2021 & 2031F |
15.3 Global Poultry Meat Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Poultry Meat Market - Competitive Landscape |
16.1 Global Poultry Meat Market Revenue Share, By Companies, 2024 |
16.2 Global Poultry Meat Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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