| Product Code: ETC13039077 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Greece outbound MICE market saw a notable increase in imports of event-related goods and services. The trend reflected a growing demand for international event planning expertise and specialized event technology solutions within the Greek market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece Outbound MICE Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece Outbound MICE Market Revenues & Volume, 2022 & 2032F |
3.3 Greece Outbound MICE Market - Industry Life Cycle |
3.4 Greece Outbound MICE Market - Porter's Five Forces |
3.5 Greece Outbound MICE Market Revenues & Volume Share, By Event Type, 2022 & 2032F |
3.6 Greece Outbound MICE Market Revenues & Volume Share, By Service Type, 2022 & 2032F |
3.7 Greece Outbound MICE Market Revenues & Volume Share, By Destination Type, 2022 & 2032F |
3.8 Greece Outbound MICE Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Greece Outbound MICE Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing demand for unique and experiential travel experiences among Greek travelers |
4.2.2 Increasing disposable income and consumer confidence in Greece |
4.2.3 Expansion and improvement of transportation infrastructure in Greece |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuations in exchange rates |
4.3.2 Geopolitical instability in certain regions affecting travel decisions |
4.3.3 Competition from other travel destinations offering similar MICE services |
5 Greece Outbound MICE Market Trends |
6 Greece Outbound MICE Market, By Types |
6.1 Greece Outbound MICE Market, By Event Type |
6.1.1 Overview and Analysis |
6.1.2 Greece Outbound MICE Market Revenues & Volume, By Event Type, 2022 - 2032F |
6.1.3 Greece Outbound MICE Market Revenues & Volume, By Conferences, 2022 - 2032F |
6.1.4 Greece Outbound MICE Market Revenues & Volume, By Exhibitions, 2022 - 2032F |
6.1.5 Greece Outbound MICE Market Revenues & Volume, By Incentive Trips, 2022 - 2032F |
6.1.6 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Greece Outbound MICE Market, By Service Type |
6.2.1 Overview and Analysis |
6.2.2 Greece Outbound MICE Market Revenues & Volume, By Accommodation, 2022 - 2032F |
6.2.3 Greece Outbound MICE Market Revenues & Volume, By Travel Services, 2022 - 2032F |
6.2.4 Greece Outbound MICE Market Revenues & Volume, By Food & Beverage, 2022 - 2032F |
6.2.5 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Greece Outbound MICE Market, By Destination Type |
6.3.1 Overview and Analysis |
6.3.2 Greece Outbound MICE Market Revenues & Volume, By Domestic, 2022 - 2032F |
6.3.3 Greece Outbound MICE Market Revenues & Volume, By International, 2022 - 2032F |
6.3.4 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
6.3.5 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Greece Outbound MICE Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Greece Outbound MICE Market Revenues & Volume, By Corporates, 2022 - 2032F |
6.4.3 Greece Outbound MICE Market Revenues & Volume, By Government, 2022 - 2032F |
6.4.4 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
6.4.5 Greece Outbound MICE Market Revenues & Volume, By Others, 2022 - 2032F |
7 Greece Outbound MICE Market Import-Export Trade Statistics |
7.1 Greece Outbound MICE Market Export to Major Countries |
7.2 Greece Outbound MICE Market Imports from Major Countries |
8 Greece Outbound MICE Market Key Performance Indicators |
8.1 Average length of stay per outbound MICE trip from Greece |
8.2 Percentage of repeat MICE travelers from Greece |
8.3 Utilization rate of MICE facilities and services by Greek companies |
9 Greece Outbound MICE Market - Opportunity Assessment |
9.1 Greece Outbound MICE Market Opportunity Assessment, By Event Type, 2022 & 2032F |
9.2 Greece Outbound MICE Market Opportunity Assessment, By Service Type, 2022 & 2032F |
9.3 Greece Outbound MICE Market Opportunity Assessment, By Destination Type, 2022 & 2032F |
9.4 Greece Outbound MICE Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Greece Outbound MICE Market - Competitive Landscape |
10.1 Greece Outbound MICE Market Revenue Share, By Companies, 2025 |
10.2 Greece Outbound MICE Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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