| Product Code: ETC12044622 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The India broadcasting and cable TV market import shipment witnessed a notable decline with a CAGR of -38.3% from 2020 to 2024. The growth rate further contracted by -27.3% between 2023 and 2024, indicating a significant slowdown in market expansion, with a persistent downward trend in import shipments.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Broadcasting and Cable TV Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Broadcasting and Cable TV Market Revenues & Volume, 2021 & 2031F |
3.3 India Broadcasting and Cable TV Market - Industry Life Cycle |
3.4 India Broadcasting and Cable TV Market - Porter's Five Forces |
3.5 India Broadcasting and Cable TV Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.6 India Broadcasting and Cable TV Market Revenues & Volume Share, By Transmission Method, 2021 & 2031F |
3.7 India Broadcasting and Cable TV Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 India Broadcasting and Cable TV Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 India Broadcasting and Cable TV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Indian population leading to higher spending on entertainment services |
4.2.2 Growing demand for high-quality content and digital services |
4.2.3 Government initiatives promoting digitalization and expansion of broadcasting infrastructure |
4.3 Market Restraints |
4.3.1 Intense competition from online streaming platforms and OTT services |
4.3.2 Regulatory challenges and changing policies impacting the industry |
4.3.3 Rising costs of content production and broadcasting rights |
5 India Broadcasting and Cable TV Market Trends |
6 India Broadcasting and Cable TV Market, By Types |
6.1 India Broadcasting and Cable TV Market, By Service Type |
6.1.1 Overview and Analysis |
6.1.2 India Broadcasting and Cable TV Market Revenues & Volume, By Service Type, 2021 - 2031F |
6.1.3 India Broadcasting and Cable TV Market Revenues & Volume, By Satellite TV, 2021 - 2031F |
6.1.4 India Broadcasting and Cable TV Market Revenues & Volume, By Cable TV, 2021 - 2031F |
6.1.5 India Broadcasting and Cable TV Market Revenues & Volume, By IPTV, 2021 - 2031F |
6.1.6 India Broadcasting and Cable TV Market Revenues & Volume, By Digital Terrestrial TV, 2021 - 2031F |
6.2 India Broadcasting and Cable TV Market, By Transmission Method |
6.2.1 Overview and Analysis |
6.2.2 India Broadcasting and Cable TV Market Revenues & Volume, By Direct-To-Home (DTH), 2021 - 2031F |
6.2.3 India Broadcasting and Cable TV Market Revenues & Volume, By Coaxial Cable, 2021 - 2031F |
6.2.4 India Broadcasting and Cable TV Market Revenues & Volume, By Internet-Based, 2021 - 2031F |
6.2.5 India Broadcasting and Cable TV Market Revenues & Volume, By RF Transmission, 2021 - 2031F |
6.3 India Broadcasting and Cable TV Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Broadcasting and Cable TV Market Revenues & Volume, By Home Entertainment, 2021 - 2031F |
6.3.3 India Broadcasting and Cable TV Market Revenues & Volume, By News & Sports, 2021 - 2031F |
6.3.4 India Broadcasting and Cable TV Market Revenues & Volume, By On-Demand Streaming, 2021 - 2031F |
6.3.5 India Broadcasting and Cable TV Market Revenues & Volume, By Free-To-Air Channels, 2021 - 2031F |
6.4 India Broadcasting and Cable TV Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 India Broadcasting and Cable TV Market Revenues & Volume, By Residential Users, 2021 - 2031F |
6.4.3 India Broadcasting and Cable TV Market Revenues & Volume, By Cable Providers, 2021 - 2031F |
6.4.4 India Broadcasting and Cable TV Market Revenues & Volume, By Telecom Operators, 2021 - 2031F |
6.4.5 India Broadcasting and Cable TV Market Revenues & Volume, By Public Broadcasters, 2021 - 2031F |
7 India Broadcasting and Cable TV Market Import-Export Trade Statistics |
7.1 India Broadcasting and Cable TV Market Export to Major Countries |
7.2 India Broadcasting and Cable TV Market Imports from Major Countries |
8 India Broadcasting and Cable TV Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for cable TV and broadcasting services |
8.2 Subscriber growth rate for digital cable TV and DTH services |
8.3 Advertisers' spending on TV advertising as a percentage of total marketing budget |
8.4 Penetration rate of digital cable TV and DTH services |
8.5 Average viewing time per viewer on broadcasting channels |
9 India Broadcasting and Cable TV Market - Opportunity Assessment |
9.1 India Broadcasting and Cable TV Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.2 India Broadcasting and Cable TV Market Opportunity Assessment, By Transmission Method, 2021 & 2031F |
9.3 India Broadcasting and Cable TV Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 India Broadcasting and Cable TV Market Opportunity Assessment, By End User, 2021 & 2031F |
10 India Broadcasting and Cable TV Market - Competitive Landscape |
10.1 India Broadcasting and Cable TV Market Revenue Share, By Companies, 2024 |
10.2 India Broadcasting and Cable TV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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